Burt Intelligence.

✨ The Future of Forecasting: Flexibility and Precision 📊 In the ever-changing world of digital advertising, flexibility and precision are more critical than ever. Publishers need tools to adapt quickly to changing market conditions while delivering accurate forecasts that drive better decision-making. 💰 The alternative cost of not producing accurate forecasts is huge, with make-goods and undersold inventory the biggest issues. How do you manage this situation? Tell us in the comments! #forecasting #forecastingtools #adtech #adinventory #adforecast #burt #burtintelligence #takebackmonday

🇪🇸 On Tuesday November 12, live from Barcelona, Spain, we bring you: 🎙️ Claretta Brancatelli, Global Commercial Analytics Team Lead at Adevinta, and Shay Brog, Chief Executive Officer at Burt Intelligence. In their Case Study: Understanding Your Business, Claretta and Shay will discuss how to make better informed decisions with the #data you have at your fingertips. Please note, we’re officially sold out, but if you’re desperate to join us, please get in touch to see if we squeeze you in https://lnkd.in/e3-_KV2K. Base•Camp #basecampbarcelona #basecamp #dataops #datadriven

It’s time to future-proof your digital ad inventory management with Burt Forecasting! Our best-in-class tool offers everything you need to confidently manage your inventory and deliver campaigns with precision: • Generate accurate, reliable forecasts for every scenario. • Effortlessly integrate with your OMS for a streamlined workflow. • Get full visibility of your products and always know what’s available to sell. Ready to upgrade your forecasting game? Let us help you transition to a modern, more efficient solution. 📈 #adtech #inventorymanagement #adops #forecasting #mediaplanning #futureofadvertising

We're thrilled to have Claretta Brancatelli speak with our CEO Shay Brog at Beeler.Tech BaseCamp in Barcelona! Claretta's insights on unified data automation will be invaluable to all publishers attending! Looking forward to our session on November 12th! 🚀

Meet our VP of Product Einat Naveh at Press Gazette’s second annual New York event in November!

✨ The September benchmarks report is out! ✨ 📊 Display advertiser spending continues to rise, up 2% month-over-month and 17% year-over-year, while CPMs dipped slightly. Meanwhile, video ad spend saw declines, with a 13% drop month-over-month and 21% year-over-year. 🚀 One standout advertiser saw a massive 410% increase in video spending! 📈 Uncover these insights and more in the full report: https://lnkd.in/ed8j8YBK #AdvertisingTrends #ProgrammaticAdvertising #AdTech #AdOps #BurtBenchmarks #MarketInsights

Log-level data has always been available, but many ad ops professionals are unsure how to maximize its potential. That’s why Shay Brog, CEO of Burt Intelligence., has crafted a guide to help publishers work with Google Ad Manager’s DTFs and tap into their true value. Key Takeaways: 🔍 Discover which targeting parameters work well with your segments—or identify those that aren’t necessary. ⏱️ Measure the latency of your bid process to ensure you’re getting your money's worth. Google Ad Manager’s log-level data provides a wealth of insights to fine-tune your ad strategies. By diving into this granular data, you can thoroughly understand your ad inventory and site performance. Check out Shay’s guide for more tips and tricks to get the most out of your data. https://bit.ly/4etJkdP #BestPractices #Programmatic #GAM

Burt can help you parse and analyze your log-level data. See the most recent byline published by AdMonsters (link in comments) with some practical advise! #logleveldata #adops #adtech #GAM

✨ The August benchmarks report is out and CPMs are on 🔥 📊 Display and video CPMs are up from last month and last year. Find out which one video advertiser spend is up > 100% (hint: 🚗) 📈 Check out the full report to uncover the key players. Download the report now: https://lnkd.in/ed8j8YBK #AdvertisingTrends #ProgrammaticAdvertising #AdTech #AdOps #BurtBenchmarks #MarketInsights

✨ The July benchmarks report is out! ✨ 📊 Display advertiser spending looks better than last month and video CPMs are slightly down year-over-year (as well as video advertiser spending). Find out what advertisers show triple-digit growth in display or video during this period. 📈 Check out the full report to uncover the key players. Download the report now: https://lnkd.in/ed8j8YBK. #AdvertisingTrends #ProgrammaticAdvertising #AdTech #AdOps #BurtBenchmarks #MarketInsights