There’s never a dull moment in the world of tech innovation and brand storytelling. Here are a few things that have caught our attention and got us talking in the INVNT.ATOM office this week 🚀 1) Fandango to sell tickets to the much-anticipated Beetlejuice sequel in Roblox. https://lnkd.in/ddi_mfBJ Why this matters: The metaverse isn’t only a brand marketing channel: it’s a powerful immersive commerce platform as well. Virtual experiences can trigger purchase behavior not only by meeting consumers where they are — but also through rich, immersive experiences that entice consumers to buy 2) 5 Gum leads fans on a digital scavenger hunt to discover hidden bodega rave with DJ superstar Zedd https://lnkd.in/gDsTDuPS Why this matters: IRL experiential moments are ideal companions to thoughtful digital campaigns. As fans seek to solve clues online, they engage more deeply with the brand in a way that’s just not possible with static digital ads. The gum brand also associates itself with fun, adventure and discovery, which are foundational to its brand identity. This keep the brand top-of-mind among consumers in the checkout aisle. 3) ManCity launches a virtual escape room to engage fans of both men’s and women’s soccer teams https://lnkd.in/gyWuRXdf Why this matters: In today’s interconnected digital realm, fandom is global. Not every fan can experience each match in person, so these virtual touchpoints provide a way to celebrate their passion — and have fun at the same time, thanks to the interactive gamification. #industrynews #innovation #brandstorytelling
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I’m very excited to share our latest release at Bounce: a new set of tools that maximize value for brands and boost player engagement in Roblox activations. We’ve been speaking to brands, agencies, and players over the past year and have witnessed the excitement of digital activations. Communities are massive (and experiencing huge year-over-year growth), brands are entering Roblox at an all time high (and rapidly increasing), and players are spending more time and money in-game. But we’ve also seen that there is a disconnect when turning a “visit” into a meaningful and valuable experience, both from a brand and consumer perspectives. To bridge this divide, we developed Bounce for Roblox. Our toolkit consists of a web-based portal and an SDK within Roblox that work together to incentivize brand participation via rewards players want. Brands receive everything from qualified leads to loyalty signups to robust customer personas, and players get Roblox exclusives or IRL offers—it’s a win-win! For me, our key innovation is how Bounce unlocks a full engagement cycle. Off-Roblox participation leads to Roblox rewards, which then can continue to off-platform perks, back to on-platform goodies, and so on. For example, with Bounce, the following is possible: owning a physical product triggers an exclusive in-game accessory, then an in-game mission earns brand loyalty points, and then loyalty status opens an in-game VIP area. Engagement compounds and combinations are endless, and I can’t wait to build novel and lasting experiences with cutting edge partners. I encourage you to jump in and give our interactive demo a try (https://letsbounce.gg/) — not only is it a lot of fun, but will get you thinking about the many ways you could leverage Bounce. And if you’re interested to learn more, don’t hesitate to get in touch! #roblox #brandmarketing #brandexperience
𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗶𝗻𝗴 𝗕𝗼𝘂𝗻𝗰𝗲 𝗳𝗼𝗿 𝗥𝗼𝗯𝗹𝗼𝘅! Leading brands are choosing Roblox to connect with the next generation, and 2024 is set to be a record year for branded activations. Popular places are seeing visits in the millions, yet turning players into off-platform customers remains a challenge. Today we’re announcing Bounce for Roblox: fan engagement tools that transform play into brand impact. 🎯 𝗠𝗮𝗸𝗲 𝗘𝘃𝗲𝗿𝘆 𝗣𝗹𝗮𝘆 𝗖𝗼𝘂𝗻𝘁 Bounce transforms your marketing objectives into playable adventures, attracting users with in-game rewards and off-platform perks. Craft unique campaigns that align with your marketing goals —from lead generation to loyalty and referrals—delivered through an on-brand web experience. 🕹 𝗘𝗻𝗴𝗮𝗴𝗲 𝗜𝗻-𝗚𝗮𝗺𝗲 Next, connect Bounce-powered marketing campaigns with innovative brand experiences right inside Roblox places. With our Fan SDK, you can: - 𝗢𝗳𝗳𝗲𝗿 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗜𝘁𝗲𝗺𝘀: Limiteds and UGC that extend your brand's visibility and narrative across Roblox, linked to real product variants and designed to evolve. - 𝗨𝗻𝗹𝗼𝗰𝗸 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗦𝗽𝗮𝗰𝗲𝘀: Bring VIP lounges, backstage passes and front-row seats into your place with exclusive-access areas open to your most loyal fans. - 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘄𝗶𝘁𝗵 𝗜𝗻-𝗚𝗮𝗺𝗲 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀: Engage visitors with immersive brand narratives, rewarding them with in-game items and off-platform perks. Retain players, direct attention and build loyalty. 🗺️ 𝗚𝗼 𝗕𝗲𝘆𝗼𝗻𝗱 𝘆𝗼𝘂𝗿 𝗣𝗹𝗮𝗰𝗲 Bounce’s collaboration features enable your brand to venture beyond its own Roblox experiences and into partner places. Think pop-up cameos and cross-place brand partnerships. Increase your visibility across Roblox and reach active, new audiences without the overhead of building from scratch. 🚀 𝗟𝗲𝘁’𝘀 𝗕𝗼𝘂𝗻𝗰𝗲 Dive into Bounce Castle, our interactive demo, and see Bounce's magic first-hand. Ready to make every play count? Book a call with us and take your Roblox strategy to the next level. https://letsbounce.gg #roblox #brandexperience #metaverse #engagement #generationalpha
Announcing Bounce for Roblox!
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𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗶𝗻𝗴 𝗕𝗼𝘂𝗻𝗰𝗲 𝗳𝗼𝗿 𝗥𝗼𝗯𝗹𝗼𝘅! Leading brands are choosing Roblox to connect with the next generation, and 2024 is set to be a record year for branded activations. Popular places are seeing visits in the millions, yet turning players into off-platform customers remains a challenge. Today we’re announcing Bounce for Roblox: fan engagement tools that transform play into brand impact. 🎯 𝗠𝗮𝗸𝗲 𝗘𝘃𝗲𝗿𝘆 𝗣𝗹𝗮𝘆 𝗖𝗼𝘂𝗻𝘁 Bounce transforms your marketing objectives into playable adventures, attracting users with in-game rewards and off-platform perks. Craft unique campaigns that align with your marketing goals —from lead generation to loyalty and referrals—delivered through an on-brand web experience. 🕹 𝗘𝗻𝗴𝗮𝗴𝗲 𝗜𝗻-𝗚𝗮𝗺𝗲 Next, connect Bounce-powered marketing campaigns with innovative brand experiences right inside Roblox places. With our Fan SDK, you can: - 𝗢𝗳𝗳𝗲𝗿 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗜𝘁𝗲𝗺𝘀: Limiteds and UGC that extend your brand's visibility and narrative across Roblox, linked to real product variants and designed to evolve. - 𝗨𝗻𝗹𝗼𝗰𝗸 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗦𝗽𝗮𝗰𝗲𝘀: Bring VIP lounges, backstage passes and front-row seats into your place with exclusive-access areas open to your most loyal fans. - 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘄𝗶𝘁𝗵 𝗜𝗻-𝗚𝗮𝗺𝗲 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀: Engage visitors with immersive brand narratives, rewarding them with in-game items and off-platform perks. Retain players, direct attention and build loyalty. 🗺️ 𝗚𝗼 𝗕𝗲𝘆𝗼𝗻𝗱 𝘆𝗼𝘂𝗿 𝗣𝗹𝗮𝗰𝗲 Bounce’s collaboration features enable your brand to venture beyond its own Roblox experiences and into partner places. Think pop-up cameos and cross-place brand partnerships. Increase your visibility across Roblox and reach active, new audiences without the overhead of building from scratch. 🚀 𝗟𝗲𝘁’𝘀 𝗕𝗼𝘂𝗻𝗰𝗲 Dive into Bounce Castle, our interactive demo, and see Bounce's magic first-hand. Ready to make every play count? Book a call with us and take your Roblox strategy to the next level. https://letsbounce.gg #roblox #brandexperience #metaverse #engagement #generationalpha
Announcing Bounce for Roblox!
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Imagine a world where your brand doesn't just advertise - it comes alive, engages, and creates unforgettable memories. Welcome to the Roblox metaverse, where over 200 million active users are waiting to experience YOUR brand story! At TILTLABS, we're not just Roblox developers - we're your gateway to this immersive digital frontier. Here's why partnering with us is your smartest move in 2024: 🎭 Immersive Storytelling: We craft engaging narratives that mesmerize your audience and drive brand love on an epic scale. Our experiences aren't just games; they're extensions of your brand's unique personality. 🌐 Global Reach, Always On: Tap into a worldwide audience 24/7. With Roblox's massive user base, your brand stays active and engaging around the clock. 🤝 Authentic Connections: We help you tap into nostalgia, buzz, and anticipation, creating experiences that resonate deeply with your target audience. 📈 Data-Driven Success: Leverage Roblox's robust metrics to track performance and ROI in real-time. We don't just create; we optimize for long-term success. 🔄 Evolving Experiences: Keep your audience coming back with regular updates and fresh content, ensuring sustained engagement and brand loyalty. 💡 Innovative Activations: From virtual product launches to immersive brand quests, we're at the forefront of metaverse marketing innovation. Don't just take our word for it. Roblox has showcased how brands like NARS, H&M, and NHL have successfully engaged millions through immersive experiences. Imagine what we can do for YOU! 🔥 The future is virtual, and the time to invest in Roblox is NOW! 🔥 Ready to elevate your brand in the metaverse? Let TILTLABS be your expert guide and creator. 📩 Contact us at business@tiltlabs.io to start your immersive journey. 🌐 Explore more: https://lnkd.in/gKgURtks #Roblox #metaverse #RobloxMarketing #MetaverseBranding #TILTLABS#BrandExperience #DigitalEngagement #FutureOfAdvertising #ImmersiveMarketing #RobloxDevelopment
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🚀Are you looking for ways to elevate your brand’s presence in the digital world? Look no further! At virtuall, we’ve developed the Channel Explorer An intuitive feature on our platform designed to help brands uncover new opportunities and maximize their investment in #3D technology. Let’s explore some of our use cases together: 🔍 With immersive channels like Emperia, Journee, Spatial and 3D enabling on Shopify or #WooCommerce brands can now create captivating environments that showcase their unique style and tell compelling stories about their products’ manufacturing processes. By engaging customers in these #immersive experiences, brands can better represent their products and transmit the right vibe to customers. 🎮 And let’s not forget about the gaming world! Platforms like Roblox, Fortnite, Decentraland, NAVER Z (ZEPETO), #Ifland, The Sandbox or avatar systems like Ready Player Me offer brands unprecedented opportunities to connect with younger audiences. From storytelling to product integration as in-game skins, the possibilities are endless, offering not just increased engagement but also potential revenue streams. 🛍️ Snap Inc., TikTok and Instagram are also offering multiple opportunities with their AR features. Imagine offering your customers the chance to try on your products virtually, creating viral moments and user-generated content ( #UGC ) that serve as advertising in themselves. With AR Try-ons, #Avatar Dances, #Showrooms, #Animations integrated into e-commerce platforms, brands can foster social engagement and drive sales like never before. The future of brand engagement is here, and it’s immersive, interactive, and incredibly exciting! Join us at Virtuall as we explore these innovative avenues together and revolutionize the way brands connect with their audiences. https://lnkd.in/dvrDmhRn #DigitalTransformation #ImmersiveExperience #BrandEngagement #AR #VR #Gaming #Innovation
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At Supersocial we’re proud to collaborate with disruptive brands that align with our mission to build boundary pushing virtual worlds that connect brands with 3D natives in an authentic and meaningful way. In partnership with the visionary team at E.L.F. BEAUTY (and our friends at eGen), Supersocial has released the first-ever branded animation pack on Roblox, the Bold Animation pack by e.l.f. An animation pack is a bundle of Avatar items on the Roblox marketplace that allows users to customize how an avatar runs, walks, falls, jumps, idles, swims and climbs. Digital self-expression is a major driver of the Roblox social platform, with Roblox users changing their avatars over 600 million times per day in the first nine months of 2023. And 84% of Gen Z Robloxians feel that their physical style is at least somewhat inspired by what their and other avatars wear. This latest innovation from e.l.f., Supersocial and eGen enables the over 70 million daily Roblox users to be bold everywhere, anywhere and with any avatar. Released on March 20th, the results of the Bold Animation pack by e.l.f. have been, in only a few days, e.l.f.ing amazing!!! The bundle has already jumped to the top of the bestselling items ranking on the Roblox Marketplace, showing that Robloxians everywhere want to climb, walk, run and even fall boldly. The Bold Animation Pack is further evidence that there are myriad platform-native and authentic ways to engage with digital natives on the Roblox platform. Brands should continue to push the boundaries of what’s possible on immersive gaming platforms like Roblox to organically build long-lasting relationships with up-and-coming consumers. At Supersocial, we’re proud to help brands make this a reality. Check out the animation pack here https://lnkd.in/gHjKHa9E. And jump into e.l.f. UP! to unleash your creativity as a change maker and become a force for good in the world https://lnkd.in/gici7H-K.
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Top100 Women of the Future | LIVVIUM Web3 for Global Brands | Digital Fashion- AllStarsWomen DAO | exploring iCommerce & Roblox
How can your brand craft an engaging Roblox experience? 🎮🚀 The metaverse is becoming an integral part of customer engagement, and Roblox stands at the forefront of this evolution. With its massive user base and versatile platform, an increasing number of brands are leveraging Roblox to engage with a young and dynamic audience. The platform offers unique opportunities to create immersive experiences that captivate users and foster brand loyalty. But what are the secrets behind their success in creating such interactive and immersive experiences? 🤔 It involves a blend of creativity, technical expertise, and a deep understanding of the Roblox community. Brands must focus on crafting experiences that are not only visually appealing but also interactive and engaging, ensuring that users want to return repeatedly. In this list of the Top 10 Roblox agencies, I highlight companies that are crafting high-quality Roblox games and experiences for prominent brands. These agencies help brands create memorable interactions that resonate deeply with the Roblox community through meticulous design and innovative concepts. These agencies not only develop these innovative experiences but also offer the tools and support necessary for brands to achieve success on the platform. From initial concept to final execution, they provide a comprehensive suite of services such as user experience design, scripting, game mechanics, and ongoing community management, ensuring that the brand's presence on Roblox is both impactful and sustainable. Explore the leading agencies driving brand engagement on Roblox. Discover how they can elevate your brand's presence in the metaverse and start strategizing today. 🌟💼 #DigitalCommerce #FutureOfWork #RetailRevolution #Web3Strategies #FutureofBusiness #Web3 #Immersivetechnology #innovativetechnology #livvium #Metaverse #immersivecommerce LIVVIUM #LivviumRoblox #LivviumTop10
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Rapid Rumble - our recently launched, original arcade-style mini-game platform purposefully designed for engagement first, branding second. The core premise is straightforward yet wildly addictive: Jump into bite-sized multiplayer games, either solo or teaming up with friends. As you compete, you earn FreshTix - Rapid Rumble's virtual currency redeemable for exclusive limited-edition items and prizing. But it's the gameplay versatility driving the game's success. Users can grind FreshTix by: - Winning rounds across fast-paced mini-games - Checking in for daily login bonuses - Uncovering hidden FreshTix around the map - Inviting friends for collaborative boosts Since its launch, Rapid Rumble's experience has sparked incredible engagement: 🔥 95% positive user rating 🎯 12 minute average session duration 😁 45% of user base over age 18 👑 50,000+ item redemptions in first 72 hours 📈 500,000+ total games played already 🤯 295 dedicated users hitting 500 rounds played Rather than build a branded game straining to promote FreshCut, we flipped convention. Rapid Rumble intentionally leans into game-first enjoyment mechanics that hook audiences before introducing brand presence. The strategy has so far paid off in spades. Players explore Rapid Rumble, then discovering FreshCut and the additional benefits it has to offer. - As Roblox continues evolving where brands must cultivate authenticity to earn attention, Rapid Rumble exemplifies immersive community-building done right. Fun and entertainment now serve as the conduit into brand affinity versus disruptive empty promotion 😩 Game Link: https://lnkd.in/gqniKhNg Read more: https://lnkd.in/gQUujV2R
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We loved reading Stephanie Hirschmiller's new piece on Forbes, "Virtual Commerce To IRL: Why NARS’ 360 Approach Is A Retail Benchmark." Our founder and CEO, Yonatan Raz-Fridman, is quoted in the piece, saying: "According to Yonatan Raz-Fridman, founder and CEO of Supersocial behind both NARS and the e.l.f. UP #Roblox experiences it’s not an either/or situation. Social channels are becoming more immersive but also increasingly fragmented, he says. “When you want to connect with next generation audiences you need to talk gaming as this is their social channel. But when you want to talk to millennials you still need to go through more traditional social channels. And when you want to bring all of that together there’s no better place than having your own hub that you can fully control without being dependent on platforms where algorithms change all the time.” “As a brand you’re going to need to be in places like Roblox and Fortnight and Zepeto but also on Instagram and Snap and TikTok and have your own website. You want to cover the widest remit possible so getting in early and experimenting is the way to understand what is happening.” #gaming #Roblox #brands https://lnkd.in/gdXrbzXn
Virtual Commerce To IRL: Why NARS’ 360 Approach Is A Retail Benchmark
social-www.forbes.com
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