iONE Digital’s Post

Had the honor to see behind the curtain of the Emmy Award winning “MLB Tonight”. Many do not realize how many people are involved to ensure these 3 gents put on an entertaining mistake free show! The hours well before show time that are dedicated to each on screen personality, to make sure they are fully prepared to talk over highlights. Also preparation just in case potential news broke while on the show! I see so many parallels between TV and my dedication to clients. To be great at what I do I must fully understand the person or families I am working with. It’s not just how much money they have, but what’s the goal for it? Staying in tuned with them to ensure I am being proactive with their finances and not reactive. When lifestyle changes occur, there is a plan in place for it! Preparation is the key to success. Not just in business and sports but with finances as well! Are you confident that you are fully prepared?

"The Diversity Deficit In ‘Friends’ Was Insane!” The conversation about Friends and its lack of diversity keeps popping up, and for many, actor Adam Goldberg's latest take really hit a nerve. It was trending as high as the #2 article on Deadline. So we made a video about it: https://lnkd.in/eXUh-5GB Why? Because it is insane! The lack of diversity in many 90s shows wasn't realistic. And let's be honest, even today, minorities represent 43% of the population, but just 25% of streaming TV creators. This is all made even more interesting by the fact that there was a show...in the 90s...with the same concept as "Friends"...but it actually featured... Black people! In the debut episode of our new series, #RunItBack, we’ll dive into how another show laid the groundwork for Friends, but the industry chose to spotlight the latter. So let's run it back and give credit where it’s due! To see where I place the credit—and the blame—hit the link to get alerted to the first episode: https://lnkd.in/eXUh-5GB #Media #Content #Streaming #Friends #RunItBack #RepresentationMatters #TVBusiness #CulturalImpact #BlackOakTV #DiversityInMedia

Last week Super Bowl wasn’t the only hot TV show in town. At Comedy Central, the iconic Daily Show premiered the return of Jon Stewart, the host that led it to become one of the most watched and followed shows on American television. The Daily Show's unique way of telling the news, mixing comedy and satire with real, well-structured and researched analysis, grabbed the attention of audiences across the US and became one of the most watched daily telecasts in the country. With the upcoming Presidential election looming, Jon Stewart is once again at the helm of the show, even if only hosting the Monday show. Last week marked the return of Stewart at the desk and it started the new season of the Daily Show with a bang. Not only did the show get an audience rating of 1.9 million viewers across all broadcasts - the show’s biggest audience in the last 5 years (source: https://lnkd.in/d9CdA3Ky), but it also brought a highly engaged audience. With an Emotional Impact Score (EIS) of 614, last Monday's Daily Show was 14% more engaging than Mediaprobe’s benchmark for all US TV telecasts. Jon Stewart’s opening analysis of the news got an EIS of 689, which was 20% higher than the rest of the show, and 36% above the benchmark for US television. The moment when Stewart went from cheering President Biden’s leaving his press conference to mock despair as the President returned to address more questions, to ill fortune, was the highest peak of engagement of the show with a score of 1,287 EIS. Not quite a Super Bowl touchdown, but definitely a memorable moment for the audience. #JonStewart #TheDailyShow #Mediaprobe #audienceinsights #mediameasurement #emotionalimpact #television #comedy

Exciting journey ahead

I've got a secret... If you already have serious public speaking chops, that's great... but it doesn't mean people will remember anything you said. If you want people to walk away with something of value (beyond just thinking... wow, what a great speaker!) you need to figure out how to make your message memorable. I love a proven framework - and I'm sharing my #content framework in this week's episode of the Speaker Dynamics #OwntheRoom podcast. Give it a listen and learn how to make your message resonate with any audience.

A quick lesson on not banking on the best idea you ever had. It's 1950. An thing called TV is the hot new gadget. Procter & Gamble is riding high. They've just launched "The First Hundred Years," the world's first TV soap opera (yes, soaps were invented by soap manufacturers.) Genius move! P&G execs are patting themselves on the back. "We've cracked it," they say. "It's the future of advertising!" But. The show tanks. Ratings are abysmal. Viewers are changing channels faster than you can say "It's a Tide ad." P&G panics. They've put all their eggs in one soapy basket. Then, in walks Neil McElroy, P&G's boy wonder. He takes one look at the situation and says, "We need more ideas." The room falls silent. MORE? But this show was THE idea. McElroy wasn't having it. He gathered a team and locked them in a room. "Don't come out until you have 10 new concepts," he ordered. 72 hours, 47 pots of coffee, and 3 nervous breakdowns later, they emerged. And among those ideas? A little gem called "The Guiding Light." It became one of the longest-running soap operas in history. 57 years, to be exact. "The First Hundred Years"? It lasted barely one. As the French philosopher Emile Chartier once said: "Nothing is more dangerous than an idea when it is the only one you have." McElroy clearly read Chartier’s substack. He knew that in advertising, as in life, you need options. So the next time you think you've got the "perfect" campaign, stop and imagine your brand as a never-ending soap. Generate ten more ideas. Then ten more after that. Kill the main character in a plane crash. Bring them back to life as their own long-lost twin. Go nuts. Did I just come out of a deep dark soap opera wiki hole. You bet. But remember this: In the soap opera of advertising, cancellation is just one bad idea away. And that's one cliffhanger you don't want to be part of. #Advertising #SoapyStrategy #IdeaOverload

One of my all-time favorite TV shows is 30 Rock. There's this hilarious episode with Queen Latifah where she plays the role of a Congresswoman. During a fictional committee meeting on Capitol Hill, she completely loses her train of thought while delivering an impassioned speech but still keeps everyone engaged solely with her energy. In that moment, you could say her character was victorious because she brought everyone to their feet. But when you speak, would you consider it a victory if your audience thinks, "Wow, what a great speaker," yet has no idea what you said, let alone remembers it? On this week's episode of "Speaker Dynamics - Own the Room," we'll touch on why even the best speakers need a solid structure to make their message stick. I'll introduce you to my "rule of three" framework that will help you keep your communication clear and memorable and will share best practices for a strong start and a convincing close. Tune in on our website at speakerdyamics.com 🎧 #SpeakerDynamics #OwnTheRoomPodcast #KarinReed #PodcastEpisode #CommunicationSkills #PublicSpeaking #RuleOfThree #EffectiveCommunication #LeadershipDevelopment #PresentationSkills #MemorableMessaging #EngagingAudiences #ProfessionalSpeaking #CommunicationTips #KeynoteSpeaking

One of my all-time favorite TV shows is 30 Rock. There's this hilarious episode with Queen Latifah where she plays the role of a Congresswoman. During a fictional committee meeting on Capitol Hill, she completely loses her train of thought while delivering an impassioned speech but still keeps everyone engaged solely with her energy. In that moment, you could say her character was victorious because she brought everyone to their feet. But when you speak, would you consider it a victory if your audience thinks, "Wow, what a great speaker," yet has no idea what you said, let alone remembers it? On this week's episode of "Speaker Dynamics - Own the Room," we'll touch on why even the best speakers need a solid structure to make their message stick. I'll introduce you to my "rule of three" framework that will help you keep your communication clear and memorable and will share best practices for a strong start and a convincing close. Tune in on our website at speakerdyamics.com 🎧 #SpeakerDynamics #OwnTheRoomPodcast #KarinReed #PodcastEpisode #CommunicationSkills #PublicSpeaking #RuleOfThree #EffectiveCommunication #LeadershipDevelopment #PresentationSkills #MemorableMessaging #EngagingAudiences #ProfessionalSpeaking #CommunicationTips #KeynoteSpeaking

"Good morning, Sunday morning! 🌞 Who else is feeling the Sunday vibes today? It's the perfect day to relax and recharge before tackling the upcoming week. Whether you're spending it with loved ones, catching up on your favorite TV show, or simply taking some time for yourself, I hope you have a fantastic Sunday! 💛 #SundayFunday #WeekendVibes #RelaxAndRecharge"

Does your business want to capture more attention and engagement and sell more?  Check out what is taking China by storm - two-minute soap operas.    Micro-dramas are two-minute episodes of well-read books. The market estimate is CNY 37.4 billion. The distributor FlexTV's format is so successful that it is turning its attention to US viewers.   TikTok's younger audiences gravitate towards bursts of real-time content that adapts to their preferences. As attention spans shorten, how will your business find proven steps to capture and win more buyers?