Interpublic Group (IPG)’s Post

𝐓𝐡𝐞 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐟𝐨𝐫 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝𝐬 📑 In today's 🌎 world, putting the consumer first is essential for brand success. But how can we bridge the gap between rhetoric and action? 𝑻𝒉𝒆 𝒕𝒂𝒌𝒆𝒂𝒘𝒂𝒚𝒔 𝒃𝒆𝒍𝒐𝒘 𝒂𝒓𝒆 𝒊𝒏𝒗𝒂𝒍𝒖𝒂𝒃𝒍𝒆 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒂𝒏𝒅 𝒕𝒊𝒑𝒔 𝒇𝒐𝒓 𝒂𝒍𝒍 𝒃𝒓𝒂𝒏𝒅 𝒍𝒆𝒂𝒅𝒆𝒓𝒔, 𝒅𝒓𝒂𝒘𝒊𝒏𝒈 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝒍𝒊𝒇𝒆 𝒔𝒄𝒊𝒆𝒏𝒄𝒆𝒔 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝒂𝒔 𝒂 𝒄𝒂𝒔𝒆 𝒔𝒕𝒖𝒅𝒚: 🔰 Transparency is Key 🔰 Nuance in Market Research: 🔰 Grow Brand Loyalty: As brand leaders, we can all benefit from these strategies to create impactful moments for the consumers we serve. Read the full article at Forbes written by 𝑲𝒂𝒕𝒆 𝑪𝒓𝒐𝒏𝒊𝒏 to learn more. Share your thoughts and COMMENT below! ⏬⏬ ➖➖➖ During the last decade, I’ve helped 1,000’s businesses make money with advertising on YouTube - the 2nd largest search engine in the world. TV ads use proven formulas. My proven YouTube winning formula is based on 10,000’s experiments. My enterprise clients get my “rapid-fire” algorithm and optimizations. This is how you maximize your return on advertising spend. My software and tools eliminate many mistakes and create winning ads faster and easier in any market vertical. For a limited time, I'm giving you my proven **𝐒𝐜𝐫𝐢𝐩𝐭 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐀𝐝𝐬: 𝟔 𝐌𝐢𝐧𝐮𝐭𝐞 𝐀𝐝𝐬 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤** ***** 👉 Type "𝐅𝐑𝐀𝐌𝐄𝐖𝐎𝐑𝐊" in the COMMENTS below, and I'll send you access - NO CHARGE! #business #entrepreneurship #marketing #strategies #bestadvice #leadership

In our fast-paced world, it's sometimes easy to overlook the small victories or diminish the big ones. But every win, no matter the size, is a step forward and deserves recognition—both our own achievements and those of our teams. I want to share a few recent wins of my own, not just to celebrate but to encourage you all to share and celebrate your successes, too. Because the days are long, the years are short, and we all need more reasons to cheer. Marketing Advisory/Fractional: I've recently rolled out a complete go-to-market strategy for a health tech company in stealth mode, introduced another client to AI to scale their marketing operations, and assisted another in a major rebrand as they pivot into new products. Receiving feedback from a CEO who called me "one of the best decisions we've made" was an incredible moment that validated the hard work and passion I pour into my projects. Exec Coaching: Just today, a client left a review that truly made my day: “Sheena listened to me, validated my concerns, and gave me some materials to start my process. She was kind and had plenty of knowledge." Knowing I've made a real difference is profoundly rewarding. Personal Milestone: On the home front, my two-year-old daughter has finally started adjusting to daycare—a major milestone for our little family, especially since we don’t live near other relatives. And a big shout-out to my husband for being an incredible partner in our party of three. Let’s make it a point to celebrate all wins, big and small. Sometimes, just recognizing and sharing these moments can be a win in itself. So, what are some of your recent wins? Let’s celebrate together and give credit where it’s due.

In the current digital era, the significance of Digital Marketing has never been more crucial. Being present online is merely the first step; the true challenge lies in harnessing digital channels to create meaningful interactions and lasting impressions. Introducing Root Catalyst. We are not just another marketing consulting firm. We are your strategic ally in carving a distinct digital identity. Our meticulous approach ensures every strategy is tailored to drive purposeful results, while our commitment to transparency keeps you informed every step of the way. What truly differentiates us is our ethos: We are not merely partners, but catalysts poised to accelerate your growth. As we navigate this dynamic space, our focus is on collaboration, especially with early-stage startups and businesses that align with our vision. Root Catalyst - Elevating brands and amplifying results in the digital landscape. We invite you to embark on this journey of digital transformation with us. #DigitalMarketing #RootCatalyst #DigitalTransformation #Branding #StartupGrowth #MarketingStrategy #BusinessGrowth #DigitalEra #MarketingConsulting

What are the challenges and opportunities for those ‘leading’ in marketing today? How can we - as individuals in marketing - make an impact (and make a difference) easily and effectively? What makes the difference between those who aspire to be changemakers in marketing and those who actually achieve success? ——— These are just some of the topics explored yesterday in New Jersey when I was invited to give the keynote speech to an amazing marketing community at their global event. I thoroughly enjoyed my time with the impressive global marketers at MSD Merck - so many smart, nice people there, and they have a great framework for success as well as a brilliant desire to keep continuously learning. ——- Thank you to Jennifer Lubacz, Julie DEMOND, Rainette Mainwaring for inviting me to share some of my stories and perspectives; super to work with you all on this. And thanks to Sarah Dryden Wavelength SpeakersHub for making it happen. ————— It was terrific to talk to Gregg Szabo and Chirfi Guindo about the ambitions for this global community which I know will go onto achieve some great things in the future - new stories to be shared and to inspire others. Here we are, smiling by a sign at the end of the day! (Had to get the branding in, of course…) ————— While this is, in many ways, an amazing time to be in marketing (the industry understanding, the tools and technology), it’s also a tough one. Cutting through the complexity to find clarity to lead positive change can be an overwhelming task. Being supported by others inside your organisation as a marketing community can be an important accelerator, and learning from others inside and outside your organisation is always a great shortcut. And as we agreed yesterday, marketing IS the most fascinating role and we should take pride in the difference we can make to our businesses with what we do. Looking forward to seeing what’s next for everyone I met yesterday, and to hearing their stories of success in the future. #marketing #leadership #keynote #community

Introducing our new Advisory Board Members Amanda and Tarun are both experts in their field, with a successful track record of helping businesses to scale and allowing teams to excel. We are thrilled to have them both join Makers Advisory board. Here's more about Amanda and Tarun: Amanda St L Jobbins “Marketers aspire to turn every customer into an advocate”, as Director of Marketing and Communications, Amanda leads the team responsible for demonstrating to businesses that we are the best partners to help them succeed in a digital world. Amanda encourages an insight-driven and customer-focused approach in her team, creating customer propositions and marketing programmes tailored to business of all sizes. Her team work to strengthen the collaboration between our marketing organisations across the world and leverage the power of this global marketing community. Prior to joining Vodafone Business, Amanda has held senior marketing roles across the technology industry. Most recently, as Global Chief Marketing Office for Infor and before that, leading marketing teams at Oracle, Dell Technologies, Cisco, and a number of other multi-national corporations. Over recent years, as a Digital and GTM focused Board Member, she has helped organisations, large and small, with their go to market strategies and international ambitions. Amanda’s passion for technology innovation translates into the marketing sphere as an ambition to reimagine how the newest tech can enhance campaigns, propositions and marketing operations. Tarun Gidoomal Tarun brings with him an extensive background in leading some of Europe's notable tech scale-ups. This includes key roles at Next Jump, leading its international expansion to reach £3B GMV, and at Ankorstore, helping establish its footprint in the UK as it became one of Europe's fastest growing tech unicorns. Aside from scaling businesses, Tarun is deeply passionate about scaling culture. The distinctive organizational culture at Next Jump was spotlighted in Harvard Business Review's "An Everyone Culture." Tarun has subsequently trained a wide array of leaders on this topic, spanning Fortune 100 companies & startups, to government intelligence (including MI5 and MI6). One of Tarun's core drivers is helping people achieve their full potential. His decision to join the Maker's Advisory Board reflects this, coupled with the shared vision of better aligning education with the evolving needs of work. #advisoryboard #scalingbusinesses #annoucement

Coming from diverse marketing backgrounds, at Marketing Strategia, we pride ourselves on being able to serve a diverse spectrum of clients, each with unique needs and aspirations. From established enterprises with full-fledged marketing teams to budding startups seeking foundational guidance, we're here to empower businesses of all sizes to thrive in today's dynamic landscape. Our journey involves partnering with clients at every stage of their marketing evolution. For those with internal teams, we offer specialized services such as Fractional CMO support, providing strategic leadership to steer their marketing initiatives towards success. It's about complementing existing expertise and enhancing overall efficiency. But our commitment doesn't end there. We understand that many ventures are just starting out or lack internal marketing support. That's where we step in, acting as catalysts to help establish and fortify their marketing functions from the ground up. Whether it's crafting compelling brand narratives, devising impactful campaigns, or leveraging digital platforms effectively, we're dedicated to being the driving force behind their growth. No matter the size or scope of the challenge, our mission remains the same: to support and accelerate a company’s growth journey through human connection. Let's embark on this journey together and transform visions into reality:   https://lnkd.in/es3rtHH2 #MarketingPartners #BusinessGrowth #EmpoweringSuccess

Today, I want to share my journey with you all, especially the younger folks, about how I, a simple guy with a Diploma in IT from Ngee Ann Polytechnics, became a digital marketing manager. It's been a ride full of learning, fun and many quits, and I owe a lot to the amazing people along the way. My path took a turn during my army days in Singapore. I was all set to pursue a Degree in IT, but discussions about the future with my friends changed my direction. They convinced me that to really make it big, I needed to venture into business, not continue with formal education. They recommended Robert Kiyosaki's Rich Dad Poor Dad, a book that completely altered my perspective. Convinced by Kiyosaki’s insights, I withdrew from university right after my army service and enrolled in an entrepreneurial course. This was my first real taste of business, pushing me to develop and publicly sell my ideas. I ventured into real estate, working tirelessly until a severe car accident from exhaustion made me rethink my path. Inspired again by Kiyosaki, I joined multi-level marketing introduced by my army buddy, advancing a few ranks before our enterprise collapsed. Undeterred, I started a website agency with friends. We struggled with pricing and eventually had to let go of the venture. I then attempted to create a gaming console business, quickly learning from a venture capitalist that the real profits were in licensing, not the hardware. Following these ventures, I worked on sales for an event company, a great learning experience but a temporary role. My entrepreneurial journey continued with a van delivery business, which was quite successful but ended due to partnership conflicts. I also tried a food delivery service during the World Cup, which gained media attention. Despite its success, I realized the food industry was not for me and moved on. I took a role as a sales engineer at an IT company. It was filled with lessons on client engagement and sales strategies. However, the role demanded too much time, steering me away from my growing interest in digital marketing. I decided to pivot towards digital marketing, a field where I could gain relevant experience effectively. This decision led me to a multinational corporate environment where I've spent the past 16 years, evolving from managing websites to leading comprehensive digital marketing campaigns. My experiences have emphasized the importance of aligning sales and marketing to optimize lead generation. Now, as the APAC Lead Generation Manager at Coface and an aspiring public speaker, I focus on sharing what I've learned about maximizing lead generation through effective digital marketing and sales collaboration. Every step and change has been a building block towards who I am today. I am grateful for every experience and for everyone who’s been part of my journey. Thanks for reading, and remember, the unconventional path can be rewarding when you connect the dots!

Being the marketing leader of your organization can be a lonely existence. A couple of years ago, I ran a panel with the CMOs of five healthtech firms. What struck me was how much they loved the opportunity to meet each other and share ideas and experiences. I asked the group if they wanted to get together regularly and maybe add a few others. They jumped at the opportunity so we have been meeting monthly for two years. Adding a couple of new folks each month. The group has grown to about 60 members. All HIT CMOs, VPs and Directors of marketing. I just facilitate a bit and take notes. Earlier this month, we took another step, formalized this a little and launched the Healthtech Marketing Network. This has a simple mission: CONNECT with peers, LEARN from each other, GROW your careers. Above all, it's an antidote to feeling alone. DM if you are interested and I can tell you more about it or there's a link in the comments.

Harnessing Early Adopters: A Winning Marketing Strategy One powerful marketing strategy that can drive innovation, save money, and boost brand awareness is leveraging early adopters. The Benefits 🚀 1️⃣ Innovation Catalysts: Early adopters are trendsetters who eagerly embrace new products and technologies. By tapping into their enthusiasm, businesses can test innovative ideas and gather valuable feedback to refine their offerings before wider market release. 2️⃣ Amplified Buzz: Early adopters love to share their experiences with others. Their positive feedback and testimonials create a buzz around your products, sparking curiosity among potential customers and generating organic word-of-mouth marketing. 3️⃣ Reduced Marketing Costs: Engaging with early adopters allows businesses to identify and target niche markets more efficiently. By focusing on this segment first, marketing efforts become more cost-effective, optimizing resources for maximum impact. 4️⃣ Market Validation: Early adopters provide real-world insights into product performance and market demand. Their positive response serves as validation that your product meets consumer needs, reducing the risk of launching unsuccessful products. For more engaging marketing strategies and thought leadership content, follow me @feleciawardmarketing. __ I'm Felecia Ward, a Fortune 100 Marketing Communications Strategist, and Amazon Best Selling Author of, "How to Break the Glass Ceiling and Still Keep it Nice!" I help servant and executive leadership amplify their brand authority and generate strategic visibility utilizing a proven and proprietary Strategic Leadership Visibility Framework. Services: • 1:1 Executive Consulting • Group Executive Coaching • Group Entrepreneurial Workshops • Motivational Speaker #earlyadopters #marketingstrategies #marketsegmentation #marketvalidation #trendsetters #brandawarenessmarketing #brandawarenesscampaign #executiveconsulting

The role of #CMO is increasingly complex, managing the delicate balance between short-term sales and long-term growth, all while driving purpose and social impact. At #Prophet, we offer strategic advisory services to help #CMOs excel in these challenging conditions. Reach out to us to discover more. #uncommongrowth #branding #marketing #prophetconsulting