IPG Mediabrands’ Post

In June, we usually expect businesses and agencies to shout about Pride, to the point where many are accused of rainbow washing. We’ve worked on multiple DE&I campaigns in 2024, including for Pride, but looking at marketing more widely, Pride campaigns seem to be slipping under the radar, or there are simply fewer of them - a noticeable trend that’s been picked up by global media. Have you noticed a slowdown or quietening in Pride comms in 2024, or is June 2024 as active as ever? Let us know 👇 #Pride #Marketing #MarketingAgency

Our second New Years Resolution for Marketers is to Demand Transparency. Download now to learn why taking a vigilant approach to combating the opaqueness of ad-tech walled gardens by fostering open dialogue and demanding accountability is key to safeguarding brand reputation and campaign effectiveness. #BrandSafety #Advertising Learn more 🔗 https://lnkd.in/dB-D4AcA

Adam Sheridan and Shaun Dix are talking about being Misfits! 🙃 ... or at least, why it is/should be sought after in your creative work. This morning, I had the pleasure of listening to Alexander Boilerehauge Asmussen, Head of Creative Excellence in Ipsos Denmark present these thought. It is inspiring and contagious. Watch this 2 min. video to learn why it is a key growth enabler or reach out to me or Alexander to learn more. 👇 #Misfits #Ipsos #IpsosDenmark #IpsosInsights #CreativeExcellence

Geeklab's all about maximising results and PR offers a powerful, often cost-effective way to build brand recognition. Our latest blog explores how PR and the power of earned media can be a game-changer. #Geeklab #PublicRelations #ContentStrategy ➡️ https://lnkd.in/dpq6TE5C

🇺🇸🗳️With the presidential election nearing, maintaining a strong online presence is crucial. Brand safety guidelines help protect your brand from the risks of political discourse. 🚧Stay True to Values: Avoid controversies by sticking to your core beliefs. ⛔️Mitigate Risks: Prevent the spread of harmful or misleading content. 🎯Build Trust: Show customers you prioritize their well-being. 💰Political ad spending is projected to hit $7 billion on TV and $3.46 billion digitally this year, making brand safety more important than ever. Learn more about keeping your brand safe and navigating political Turbulence as a brand in my latest blog post. #BrandSafety #DigitalMarketing #Election2024

Importance of Building Your Personal Brand on Social Media https://buff.ly/3WFCBWS Your personal brand defines and promotes what you stand for as an individual. These factors include your values, skills, and experiences that set you apart from others. Building your personal brand on social media demonstrates your professionalism, and the value you can provide employers. These activities help employers understand what you are like as an employee. #personalbrand #winnipeg #wpg #winnipegbusiness #winnipeglocal

Gen Z catches a lot of flack nowadays (as an elder millennial, I know the feeling!), but one thing's for sure: their creative minds work FAST. Within 5-minutes of ending our weekly Communications meeting, Nicole K. and Ava Wylie already had drafts of social media graphics started. I'm so lucky to work with them and learn from them! #BestTeam #Marketing #PolkNation #AECMarketing

Bringing it all together… in the latest of our series on the marketing trends of 2024, we look at how brand communities allow customers to connect with each other and build loyalty, trust and advocacy. https://lnkd.in/gdCv9jWD #brandagency #designagency #branding #digitaldesign #plumideas #MarketingInsights #marketing #advertising #strategy #trends #research #statistics #BrandingAgency #InterestingStats #MarketingTrends #brandcommunity

Our latest research shows political ads don’t necessarily disrupt brand messaging—even when aired right before your ads. However, some strategies consistently outperform others during election season. Discover key messaging and creative insights for 2024 based on real viewer response in our blog 👉 https://lnkd.in/dewMimwt Sneak peak at the takeaways: 😂 Humor works, but the margin for error is tight—stick to light-hearted, inclusive themes to avoid misinterpretation. 🌟 Empowerment resonates: Ads that elevate shared humanity are striking a chord with audiences. 🌡️ Tackling polarizing issues? Make sure your stance aligns with your brand’s identity to prevent backlash.

In a world cluttered with impersonal ads and automated responses, we stand out by weaving genuine human interactions into the fabric of our marketing strategies. 🌍💬 Why? Because at the heart of every transaction, every click, and every conversion, there's a person seeking a solution, a laugh, or a moment of inspiration. I'm thrilled to announce that "We Make Marketing Human" is now officially trademarked by Robineau Media! 🌟 This milestone isn't just about legal recognition; it's a testament to our core belief in the power of human connections. At every step, we focus on making marketing (and business in general) more human. We're not just selling products or services; we're building relationships, understanding needs, and creating experiences that resonate on a personal level. This approach transforms our campaigns from mere noise into meaningful conversations. 🗣️❤️ Let's continue to make marketing human, one connection at a time. Here's to more authenticity, more engagement, and more success in our journey ahead with Robineau Media! 🚀 #MakingMarketingHuman #RobineauMedia #HumanConnections #MarketingRevolution