Ipsos UK’s Post

The 2024 Paris Olympics/Paralympics captured our imagination … and Australia's highlights were nothing short of inspiring: • Jess Fox cementing her legacy as the most successful paddler in kayaking/canoeing history, bringing home two Gold medals • Alexa Leary’s stunning performance to win the Women's 100m freestyle S9 in world record time • Caitlin Parker making history as the first Australian woman to win an Olympic boxing medal in the W75kg category • Lauren Parker achieving a remarkable feat as Australia's first dual-sport Paralympic medallist in 44 years, securing Gold in the Paratriathlon and Women's road race H14 and Silver in the H13 individual time trial ... and there are many, many more examples on the highlights reel. … and ‘Yes’ - the medals are cause for celebration, but the real magic lies in how sport inspires; creates community, a sense of belonging, resilience, self-confidence; and forges friendships and cherished memories. So, it’s no surprise that every Olympic/Paralympic Games sparks a surge of interest in sports participation. But the real challenge for Australia’s 400+ participation sports - especially those outside the mainstream like paddling, rock climbing, lacrosse (set to debut in the 2028 LA Games) - is how to maintain and capitalize on this momentum. Well, it starts with getting noticed … and how do you do that … talk to a good marketer! #sportsmarketing #branding #brandbuilding

According to a YouGov poll, A quarter of Britons think they could qualify for the 2028 Olympics!  Younger Brits are more bullish about competing on the world stage, with 39% of 18-24-year-olds thinking they could complete at LA28 if they started training today. The report breaks this down by sport, and perhaps even more surprising is that 5% of 50-64-year-olds think they could qualify for the 100m sprint! YouGov, where do you find these people? Unsurprisingly men are more confident in their Olympic prospects than women, however not in all sports. Women are more optimistic than men in gymnastics, dressage, and rowing and more than twice as many women than men think they could qualify for the 100m Breaststroke.  https://lnkd.in/epumEMeZ

On July 28th, Team USA Men’s Gymnastics won their first medal since 2008… Here’s the 𝘪𝘮𝘱𝘢𝘤𝘵 on their social media presence: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬 (𝟔/𝟐𝟖-𝟔/𝟑𝟏) - 𝐍𝐞𝐚𝐫𝐥𝐲 𝐚𝐥𝐥 𝐠𝐲𝐦𝐧𝐚𝐬𝐭𝐬 𝐬𝐚𝐰 𝐨𝐯𝐞𝐫 𝟏𝟎𝟎% 𝐠𝐫𝐨𝐰𝐭𝐡 - 𝐀𝐦𝐚𝐬𝐬𝐞𝐝 𝐚 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝 𝐭𝐨𝐭𝐚𝐥 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟓𝟎𝟎𝐊 𝐧𝐞𝐰 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 🥉 According to the 𝘈𝘵𝘩𝘭𝘦𝘵𝘦 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮, the entire Team USA Men’s Gymnastics Team is currently among the 𝐭𝐨𝐩 𝟐𝟎 fastest-growing athletes on social media, spanning both collegiate & professional levels. Richard and Nedoroscik, already popular athlete-influencers, are now seeing their Instagram presence and social media marketability soar to new heights. With the Team’s rapidly expanding social media following, we are already seeing brands taking advantage of 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 to reach a growing audience. 👀 For an in-depth analysis on trending Olympians and the most valuable insights in all of Athlete-Marketing, subscribe to The Weekly Report below: ⬇ https://lnkd.in/eP_4enwc #Olympics #Paris2024 #SocialMedia #Influencermarketing #SportsMarketing

Deep dive part 2: Paris 2024 – which Olympic sport drew the most viewers? In the afterglow of Comcast’s huge Paris Games win – with NBC platforms seeing record revenue ($1.2B), #viewership (+30M daily total avg), and US household #reach (almost 60M), I'm curious to know which specific men’s or women’s sport generated the biggest audiences. Without NBC disclosing specific #audience #data, it’s hard to tell. During the 3-4 most watched days, Women’s Gymnastics, Swimming, Basketball & Athletics (Track/ Field) all factored into the mix; and the biggest audience day, Sunday 7/28, featured Swimming & Women’s Gymnastics. So then, can we instead look at which men's or women's Olympic sport NBCUniversal invested in covering the most? A report by Five Ring TV, which breaks down NBC’s primetime coverage in 1st 10 days, points to the answer. NBC devoted more Olympic primetime programming hours to women's gymnastics - 6 hours, 40 minutes, 26 seconds (6:40:26) - than any other men’s or women’s sport; landing in 2nd and 3rd is Men’s & Women’s Athletics (at 5:59:18 and 5:01:41) respectively.  Clearly, NBC’s winning formula for record breaking #revenue included prioritizing Women’s Gymnastics coverage, and capitalizing on fan interest & the sport’s massive appeal - particularly that of women athletes - to (brand attractive) audiences. Why then (unlike those competing in almost all other sports) do these same women athletes - performing at top of their game, with worldwide #appeal & spectacular athleticism - have no meaningful opportunities generate earnings ON the field of play? Why is the current means to #monetize gymnastics only via brand, NIL, and other endorsement deals that are paid outside of actually competing? It’s time to change that. #GIGAprogym

🏅 The Olympic Games Paris 2024 are just around the corner, and YouGov's latest analysis reveals fascinating insights into how fans plan to follow the games and their favorite sports. 📊 Based on data from Global Fan Profiles, we dive into the top sports enthusiasts will be tuning into starting July 26. In North America, swimming leads the pack, with 23% of Americans and 24% of Canadians following the sport. Artistic gymnastics and water-based sports like diving also rank high. The US favors basketball, while Canada leans towards hockey. In South America, soccer reigns supreme, especially in Brazil (37%) and Argentina (29%). Discover the full breakdown of the top five sports in major North and South American markets in our detailed analysis. 📈🌍 Read the full article here: https://lnkd.in/g656iFbS #Olympics #Paris2024 #SportsAnalytics #GlobalFanProfiles #YouGov

How disgraced cycling champ Lance Armstrong beat doping tests How disgraced cycling champ Lance Armstrong beat doping tests ... How he did it? ... Disgraced cycling champion Lance Armstrong had an unmatched career in ... https://lnkd.in/d4SRnMi2 The Anti-Doping Database is a Database of sanctioned athletes that now contains more than 13.000 items. The database is being used by sports journalists, sports lawyers, students, national anti-doping agencies and sports federations around the world. We have been dedicated to clean sport and transparency since 2005, and we are one of the most trusted sources of anti-doping statistics. You find the Anti-Doping Database at https://lnkd.in/g33HxFSC #doping #cleansport #antidoping #datajournalism #sportlaw

🏅 🏆 With the Paris 2024 #Olympics drawing closer, YouGov has analyzed data from Global Fan Profiles to see which sports viewers are most likely to follow once the games begin. In the US, swimming is most popular, with 23% of Americans saying that they watch or follow the sport. 👉 Discover which other #Summer Olympics #sports #Americans are likely to watch: https://lnkd.in/e2fgH3hA 

🌟 Unlock the Olympic Secrets of Marketing! 🌟 Ever wondered how Olympic sports and digital marketing are alike? 🤔 Discover how the skills and strategies used by top athletes can elevate your business marketing game! 🏋️ Weightlifting: Build strength with SEO. 🏊 Swimming: Make waves on social media. 🏀 Basketball: Create slam dunk content. 🤸♀️ Gymnastics: Balance your website with precision. Go For The Gold🥇https://lnkd.in/e_KfF-E2 #SmallBusiness #DigitalMarketing #OlympicMindset #MarketingStrategy #GrowYourBusiness

IT STARTS HERE. Every great athlete, and every memorable journey in sport, begins with that first step, first push, or first throw. Inspired by the incredible athletes competing at the Paris Paralympics, we’ve launched our "It Starts Here" campaign to shine a light on those beginnings—whether at a local club or on the world stage. Throughout this campaign, we’re not just celebrating sports like Para-Cycling, Wheelchair Tennis, Boccia, Swimming, and Triathlon; we’re sharing the powerful stories of local athletes, from grassroots enthusiasts to elite competitors. They share their dreams, challenges, and the paths that led them to where they are today. We hope this campaign will create awareness of the diverse sporting opportunities available within our community and inspire others to take that first step. Whether they're an aspiring athlete or just curious about trying something new, there’s a place for everyone in sport. If you want to read these amazing and inspiring stories, head to our Facebook or Instagram pages.🏅 #ItStartsHere #InclusiveSports #InspiringAthletes #SportingJourney #SportForAll

The Olympic Games are an international multi-sport event held every four years, where thousands of athletes from around the world gather to compete in various sports. The Olympics promote unity, friendship, and fair play, while celebrating human achievement and excellence. The modern Olympic Games were founded in 1896 by Pierre de Coubertin, but their origins date back to ancient Greece, where the first recorded Olympic Games took place in 776 BC. The Games were held every four years for over 1,000 years until they were banned by the Roman Emperor Theodosius in 393 AD. The Olympic Games feature summer and winter sports, with the summer Games typically attracting more participants and spectators. Sports include track and field, swimming, gymnastics, basketball, soccer, and many others. The Winter Olympics feature sports like alpine skiing, figure skating, ice hockey, and snowboarding. The Olympics have grown to become a global event, with over 200 countries participating. The Games promote international understanding, athletic achievement, and the Olympic values of excellence, friendship, and respect. #snsinstitutions #snsdesignthinking #designthinker