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From jellyfish to profit warnings: IR's surprising connection to channel swimming We're excited to share a thought-provoking article by Michael Hufton, founder and managing director of ingage IR, who offers a fresh perspective on the IR profession, touching on: ✅ Importance of clear, concise, transparent communication of a story  ✅ The impact of AI ✅ Navigating market volatility and uncertainty #sponsoredcontent

IR is an endurance sport that innovates around its core goal

IR is an endurance sport that innovates around its core goal

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