Issra Mehdi, MBA’s Post

Talking with clients today, the looming US government ban of Tiktok feels like the elephant in the room 🐘 But despite this, not one client told me they were cutting back in their plans to spend budget on Tiktok creators, Tiktok social data listening, or Tiktok ad spend. Let’s say the app magically disappeared from your phone tomorrow. Here’s a few possibilities: 1: Tiktok -> Facebook?📽 A TikTok ban doesn't necessarily mean that Meta (despite their efforts to copy Tiktok’s X factor with Reels) will absorb all of the displaced creators and user base they crave. There's a diverse range of social platforms available, and user preferences and habits can be unpredictable. Despite an uptick in Reels adoption, they still lack the unique culture Tiktok has created on its platform, such as its own slang, in-jokes and trends. 2: Youtube's Gain 📺 Google could stand to gain significant value, shorting Meta’s grand plan. In recent months, Tiktok has been incentivizing longer videos on its platform, where Instagram still falls short. Tiktok creators who often make Reels ranging 3 - 10 minutes may flock to YouTube + YouTube Shorts, enhancing its content diversity and potentially boosting its user base. 3: Lawyer Up ⚖ It's worth considering that TikTok may still find a loophole. As Shou Chew stated in his video address, Tiktok will be pursing legal action and there's potential for TikTok to put their American faction under an American subsidiary company, which could allow them to continue operations. No matter what result, it will be more key than ever that brands focus on centering #consumerintelligence to keep up with increasingly fast-paced social conversations of their audience - no matter on what platform it takes place. From a larger perspective, a government capable of restricting citizens’ access to share information for its gain (whether financial or otherwise) is a concerning precedent. As a hobbyist who makes their own videos, I’ll miss the space that’s grown organically from Tiktok. As a professional, I see an increasingly closed digital ecosystem that benefits legacy social corporations at the cost of innovation. #tiktok #creatoreconomy #socialistening

This week, I had an enlightening conversation with a New Business Director at a Gen Z media platform and we got on to the discussion of the recent U.S. 🇺🇸 legislation mandating TikTok's divestiture. Our chat also touched on potential ripple effects in the U.K 🇬🇧 During my time working in PR agencies, conversation often focused on the delicate balance between print and digital 🗞️📱. But with TikTok possibly facing bans, it begs the question: Could this shift the media landscape yet again? 🧐 👀 Is Gen Z truly migrating online permanently, or could we witness a revival of print publications as the digital platforms could face new challenges? Having observed the evolution from print to digital firsthand, it's super interesting to contemplate how brands might respond to these changes. Could the loss of a platform as integral as TikTok lead to a renewed appreciation for traditional media, or will it accelerate the innovation of digital alternatives? The answers to these questions could redefine our approach to media and agency strategies. ✨ https://lnkd.in/eCnaXK_E

𝗕𝗿𝗮𝗰𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝘃𝗲𝘀 𝗳𝗼𝗿 𝗮 𝘀𝗵𝗼𝘄𝗱𝗼𝘄𝗻 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝗽𝗮𝗰𝗲…   Could it be a game changer? 🧐     TikTok is forging ahead in its quest to challenge its long-standing rival, Instagram, with the announcement of a brand new photo-sharing app, according to news reports.   TikTok has revealed plans for a "dedicated space" where users can share their images alongside captivating text.    News reports suggest some users have already received notifications detailing how their prized photo posts will seamlessly transition to the upcoming "TikTok Notes" app, unless they choose to opt out.   This move echoes a trend in the industry where social media giants borrow ideas from one another to stay ahead.    Remember Instagram's Reels? It was launched in 2020 as a response to TikTok's skyrocketing popularity.    Could this be a blessing in disguise for those who use TikTok for business?   With news of the US passing legislation that could see TikTok banned, unless it sold within six months of passing the new law, is this rumoured new photo app significant for business users?   Do you use TikTok for business? How effective do you find it over other platforms? --------   I'm Carl. I help business owners to Accelerate their businesses to the next level, giving them freedom to thrive at a personal level.   If this resonates, book a 𝗙𝗥𝗘𝗘 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 with me, follow me and subscribe to my newsletter (see links in profile).    #DeliveryWithAgility #breakthrough #socialmedia

Are we ready for TikTok in the professional services? Confession: I don't understand TikTok. I'm probably not the only Gen X-er who thinks that. I do get and also use Facebook, Instagram, Youtube and (of course) LinkedIn although I don't use them all for business or consume business content on all of them. Whilst I don't think I'm quite yet ready to say here's my TikTok account and I'm using it for business, I did find this article by Meagan Loystan an interesting read. Perhaps it should be a case of when not if? The fact that Meagan spends 18 hours a week on TikTok stood out as did this comment: "It is challenging Google as our go-to search engine, becoming “our” source of news, entertainment and trusted recommendations from the creators we follow. I say “our” because I’m 26, and therefore Gen Z." I also think that it is generally good advice across all platforms and not just TikTok to post content that seeks to inform, educate, spark debate and entertain rather than to overtly sell, sell, and sell. Anyone got their own TikTok account and using it for business? I'm very happy to watch and learn. https://lnkd.in/eKC9ZjCz

⚠️ What does the potential TikTok ban mean for you? ⚠️ The bill to put a ‘ban’ on TikTok has just passed the house. What does that mean? While the bill still has to go through the senate with 2/3 majority vote and be signed by the president, I’ve already seen a few changes in the app. Let’s talk about it. The ‘ban’ on TikTok isn’t really a ‘ban’ necessarily. The US Government wants TikTok’s parent company, ByteDance, to either divest or sell their company to an American organization. Personally, I don’t think selling the company is too likely. Instead of focusing on how this is going to affect your business, here are some things you can do to put your social media focus elsewhere (just in case): Repurpose your content: Don’t make more work for yourself. I HIGHLY recommend filming through your phone’s camera instead of within the app. Doing this allows you to edit and perfect your content outside of the social media app, which allows the algorithm to pick your content up as original. Make sure you’re posting across all possible social media channels. Don’t put all of your eggs in one basket: Posting on only one channel means not only are you missing out on so many other potenital customers, but if your one platform was TikTok, I would suggest moving to Instagram and making your followers aware of your other platforms. Challenge yourself with your content: Start taking a different approach to your content creation to expand your horizon on what you can post. Think about scenarios you could turn into skits, rare cases you have come across, or trending topics you can flip into a narrative that fits your niche. Practicing these will help you maximize your potential reach and still let you keep your normal content strategy (unless you’re willing to accept the challege of the third bullet point!). What are your thoughts on the potential ban of one of the most used social media apps of this younger generation? ⬇️ #tiktok #tiktokmarketing #tiktoknews #tiktokban #currentaffairs #socialmedia #socialmediamanager #socialmediatips #kansascity #kcmo #kck #smallbusiness

TikTok is dead. Long live . . . Instagram?🤷 Maybe. Maybe not. With the upcoming TikTok ban in the US, Instagram may be the most obvious successor. Both are similar, offering endless vertical short-form videos and a similar array of content. Meta has been *heavily* pushing Reels in recent years, too, with Instagram seeing more downloads than TikTok in 2023. Gen Z might have other ideas, however💡 For some younger users, Reels lack the ‘magic’ of scrolling on TikTok. TikTok’s algorithm is bizarrely good at tailoring its endless array of content to your exact tastes, and the communities that have sprung up on the app (everything from #BookTok to #VeganTok) have become flourishing spaces that connect millions of users. On the other hand, posting on Instagram still feels too personal. Upload a video to TikTok and you’re taking part in a relaxed global community, but posting a reel on Instagram can seem like opening yourself up to too much exposure – with some even calling posting on Reels a ‘humiliation ritual’. Strangers seeing your content is one thing; people you know seeing it is another. ▶️Where else might Gen Z go? YouTube Shorts is currently in prime position to take TikTok’s crown. The social media platform is the largest amongst US teens, with 93% of 13-17-year-olds saying they use it, compared to 63% who use TikTok and 59% who use Instagram. That being said, the YouTube sphere has a pretty different vibe to the communities on TikTok – the platform generally skews more male, more scripted, and less trend-orientated. Other platforms like Clapper are hoping to gain if TikTok falls, though it’s a huge task. In all likelihood, no one platform is going to take on all of TikTok’s users and communities. Many will splinter off into different groups and platforms, whilst others may simply opt to spend less time endlessly scrolling on their phones🧘 If TikTok does get banned, it will signal the end of the ubiquitous social media era we’ve seen evolve over the past two decades. Facebook has been steadily dropping in favour amongst the younger generations for years, whilst platforms such as MySpace or Vine have long since been confined to the history books. Will TikTok survive – and if it does, how might it change? Drop us your thoughts in the comments below👇 ______ #GenZ #NextGenTrends #TikTok #Reels #Meta #Marketing #YouTube

As TikTok faces potential U.S. bans, Gen Z's shift from platforms like Instagram highlights their demand for authentic, resonant engagement. This trend underscores the importance for brands to stay agile and adapt to where early talent congregates online. For companies like Tallo, this means strategically positioning their opportunities on platforms where young audiences are most active. Tallo assists enterprises and colleges in capturing Gen Z's attention by promoting opportunities directly on emerging social platforms, ensuring visibility where it matters. This approach not only increases brand reach but aligns with Gen Z's preferences for unfiltered and direct interactions. Navigating this dynamic digital landscape requires brands to be both observant and adaptable. By embracing platforms favored by Gen Z, companies can engage with a responsive audience eager for genuine connections.  Discover more about Gen Z's evolving platform preferences from Business Insider: https://bit.ly/45nKnsn #GenZ #SocialMediaTrends #TikTokBan

TikTok is dead. Long live . . . Instagram?🤷 Maybe. Maybe not. With the upcoming TikTok ban in the US, Instagram may be the most obvious successor. Both are similar, offering endless vertical short-form videos and a similar array of content. Meta has been *heavily* pushing Reels in recent years, too, with Instagram seeing more downloads than TikTok in 2023. Gen Z might have other ideas, however💡 For some younger users, Reels lack the ‘magic’ of scrolling on TikTok. TikTok’s algorithm is bizarrely good at tailoring its endless array of content to your exact tastes, and the communities that have sprung up on the app (everything from #BookTok to #VeganTok) have become flourishing spaces that connect millions of users. On the other hand, posting on Instagram still feels too personal. Upload a video to TikTok and you’re taking part in a relaxed global community, but posting a reel on Instagram can seem like opening yourself up to too much exposure – with some even calling posting on Reels a ‘humiliation ritual’. Strangers seeing your content is one thing; people you know seeing it is another. ▶️Where else might Gen Z go? YouTube Shorts is currently in prime position to take TikTok’s crown. The social media platform is the largest amongst US teens, with 93% of 13-17-year-olds saying they use it, compared to 63% who use TikTok and 59% who use Instagram. That being said, the YouTube sphere has a pretty different vibe to the communities on TikTok – the platform generally skews more male, more scripted, and less trend-orientated. Other platforms like Clapper are hoping to gain if TikTok falls, though it’s a huge task. In all likelihood, no one platform is going to take on all of TikTok’s users and communities. Many will splinter off into different groups and platforms, whilst others may simply opt to spend less time endlessly scrolling on their phones🧘 If TikTok does get banned, it will signal the end of the ubiquitous social media era we’ve seen evolve over the past two decades. Facebook has been steadily dropping in favour amongst the younger generations for years, whilst platforms such as MySpace or Vine have long since been confined to the history books. Will TikTok survive – and if it does, how might it change? Drop us your thoughts in the comments below👇 ______ #GenZ #NextGenTrends #TikTok #Reels #Meta #Marketing #YouTube

Instagram is back 👑👑👑 In 2023, its downloads were up by 20% compared to the previous year, while TikTok's growth was only 4%. Not only that, Instagram also beat TikTok in sheer volume of app downloads with 767 million, compared to TikTok's 733 million. What happened? 👉 A mix of growth in #Reels and Threads, and disenchantment with TikTok's pushy tactics, including its effort to force #TikTok Shops into users' feeds. 👉 Interestingly, TikTok's monthly active users between 18 and 24 decreased by 9% from 2022 to 2023. And with a looming ban in the U.S, Instagram's future looks brighter than ever. Read more about how #Instagram got its mojo back: https://lnkd.in/dWYhv8M3 👉 For latest news and updates on AI, Social, Digital and Technology, join "Tribal Geeks" , my exclusive community of Digital enthusiasts, link in comment section

Today I saw an ad on TikTok, and it was for advertising on Linkdln. Imagine that. Back in 2020 when Linkdln was changing things up from just a work resume social media network, I was typing furiously about how TikTok would be the place the be. For content, for ads, etc. I was almost astoundingly ignored on this App. The usual suspects, and C Suite executives not willing to listen because of what they where told, read, or believed “TikTok wouldn’t be around for very long”. TikTok is still here and in fact turning out a lot like Facebook did in their heyday. Why do people take so long just to admit the truth? TikTok changed up the social media landscape and continues to do so. I personally think they will lose momentum sooner rather than later with all their changes the past year. Think about how much further ahead you would be with your social media teams if you would have embraced what I was saying what not a lot of social media experts where saying back in 2020? You know the answer to that. 💯 Stay safe and adventurous out there. #socialmediaexpert #socialmediastrategy