Carl Adamson’s Post

The BIGGEST differences between TikTok & Instagram (as someone who’s had success growing followings on both): - aesthetics are king on Instagram. This is where your post your highlight reels (pun intended). - tiktok tends to skew younger / more social media savvy, and the second they think you’re trying to sell something, they will scroll. Think: off-the-cuff, authentic, less salesy. - don’t bother with long captions for TikTok. The interface is not user-friendly, and it’s a visual first app. - A strong hook is important on both, but I would argue even more so on TikTok. It’s extremely important to cut out any filler, and to focus the majority of your energy on your hook. - while there is the option for longer form videos on TikTok, I suggest breaking up your concepts into multipart videos, and never posting anything longer than one minute. #TikTok #Instagram #SocialMediaStrategy

As mostly everyone knows, the potential TikTok ban was passed, so let's talk about the next steps and what this actually means. For starters, TikTok will NOT be banned tomorrow, and it will not be deleted from your devices. ByteDance is given 9 to 12 months to sell TikTok to an American buyer. If TikTok does not, then TikTok and all other apps owned/created by ByteDance (TikTok, TikTok Notes, Lemon8, CapCut, etc.) will be taken off the app stores and banned within the United States. So users, content creators, and small businesses have a minimum of 12 months left on TikTok, instead of freaking out and stopping all content creation; you should be posting even more and more consistently! Stay calm and keep posting as normal; make sure whatever TikTok strategy you've been using that's the most effective is being used. Also make sure you try to migrate your TikTok audience to your other platforms like Instagram, YouTube, and LinkedIn. This way if TikTok does get banned in the US, you will not lose a percentage of your demographic audience. What are your thoughts on the TikTok ban?

TikTok Notes App... let's talk about it, cause you know I'm gonna keep it real! I personally have app fatigue, as well as fatigue watching the tech competition of social networks. When TikTok launched photo carousels there was a push to get creators to utilize it, like any app trying to get people on their new features, they boost content showcasing the new feature. Now data is saying “Carousel posts get 2.9x more comments, 1.9x more likes, and 2.6x more shares than video posts” yes… your algorithm made it that way... TikTok has also had users become accustomed to 2x speed on videos, so carousel posts (where you can swipe to consume content at your own speed) feel like a trained subconscious act to engage with. We're also dealing with almost an entire generation who feels like it's "embarrassing" or "cringey" to post on IG feed. For some reason, the discoverability by people who don't know you in TikTok tends to feel like anonymity which leads to more engagements and more authentic posting over IG. I question how well the FYP will work transitioning over to a separate app or if it will be a true IG lookalike, where it's less discoverable, and more focused on people you follow/people from your "real life". Don't get me wrong - I love the idea of going back to a mix of photos and videos or even all photos. It's easier on brands to continue to create engaging content (videos take up much more budget and resources), and also a way to bring back the feeling of an old-school meme. From an outsider who's worked in social media for over 7 years, I just think the data is a bit skewed here to bring in an entirely new app when we've seen so many on downward trending usage over the last few years. For brands/creators of course, download, experiment, and get on the train early in case it leaves the station! Curious to see where this app goes and what people think of it! #influencermarketing #creatoreconomy #tiktok #instagram https://lnkd.in/guuG_KHP

These updates? Too Good. 👇 📸 TikTok is reportedly developing a new photo-sharing app to rival Instagram. The platform has been encouraging users to share more images in the app, so this makes sense. TikTok trying to be like someone else for a change. 👀 🎞️ Instagram carousels are getting a revamp! They are experimenting with broader carousel posts, allowing some users to include up to 15 images in a carousel upload. More content, more engagement! 🎧 TikTok has added new influencer audio clips to its “Sounds for Business” library. The idea is for small businesses to be able to use more recognizable voices in their in-app promotions. Maybe they felt they had to do something after losing all that music. 🤷🏻♀️ 🧩 LinkedIn plans to add in-stream puzzle games to the platform. Companies will be able to be ranked by the scores of their employees in certain games. Prepare to lose your overly competitive employees to this one. 😂 🌀 Instagram is testing a “Spin” feature that would allow other creators to put a spin on your Reels. This would allow creators to create “templates” of sorts for others to test out their collaboration and creativity. What do we think of this week’s news? Let’s chat in the comments!

While the future of TikTok is still uncertain due to legislation that might ban the app here in the U.S., TikTok is still everywhere! Users are still blowing up, and everyone is hooked on those videos. For businesses, it can be a goldmine for reaching new customers. We should make the most of it while we still can. Checkout our latest blog post for tips on how to grow your TikTok! 💬

We’ve been monitoring the latest changes across social media, so you don’t have to! Here’s what you need to know this week: 📩 Instagram Instagram has now enabled users to download publicly posted Reels from the app after the feature was trialled in the US earlier this year. The downloaded Reel will be displayed with the Instagram logo, and the creator's handle overlaid on the clip. 🔗 X X has announced that URL previews will now include the post headline. This feature was removed from the platform back in October, however after a significant impact on how publications and other users share links in the app, it has been decided the feature will be reinstated. ❌ Snapchat Snapchat is testing a new, more extensive Snapchat+ tier, which will remove most ads from the user's in-app experience including all Story and Lens ads. This change comes as more social platforms look to provide higher-priced, ad-free subscription offerings, to test the waters on how many people would pay for an ad-free in-app experience. 🗣️ TikTok TikTok has added a new ‘Customise Feed’ option within the ‘For You’ page settings, which allows users to personalise what they are shown on their ‘For You’ page. The feature utilises conversational UI, much like Chat GPT, to determine the likes and dislikes of the user to improve their in-stream experience. #SocialMediaUpdates #SocialMediaNews #SocialMediaAgency #MarketingAgency

⚠️ What does the potential TikTok ban mean for you? ⚠️ The bill to put a ‘ban’ on TikTok has just passed the house. What does that mean? While the bill still has to go through the senate with 2/3 majority vote and be signed by the president, I’ve already seen a few changes in the app. Let’s talk about it. The ‘ban’ on TikTok isn’t really a ‘ban’ necessarily. The US Government wants TikTok’s parent company, ByteDance, to either divest or sell their company to an American organization. Personally, I don’t think selling the company is too likely. Instead of focusing on how this is going to affect your business, here are some things you can do to put your social media focus elsewhere (just in case): Repurpose your content: Don’t make more work for yourself. I HIGHLY recommend filming through your phone’s camera instead of within the app. Doing this allows you to edit and perfect your content outside of the social media app, which allows the algorithm to pick your content up as original. Make sure you’re posting across all possible social media channels. Don’t put all of your eggs in one basket: Posting on only one channel means not only are you missing out on so many other potenital customers, but if your one platform was TikTok, I would suggest moving to Instagram and making your followers aware of your other platforms. Challenge yourself with your content: Start taking a different approach to your content creation to expand your horizon on what you can post. Think about scenarios you could turn into skits, rare cases you have come across, or trending topics you can flip into a narrative that fits your niche. Practicing these will help you maximize your potential reach and still let you keep your normal content strategy (unless you’re willing to accept the challege of the third bullet point!). What are your thoughts on the potential ban of one of the most used social media apps of this younger generation? ⬇️ #tiktok #tiktokmarketing #tiktoknews #tiktokban #currentaffairs #socialmedia #socialmediamanager #socialmediatips #kansascity #kcmo #kck #smallbusiness

Instagram is back 👑👑👑 In 2023, its downloads were up by 20% compared to the previous year, while TikTok's growth was only 4%. Not only that, Instagram also beat TikTok in sheer volume of app downloads with 767 million, compared to TikTok's 733 million. What happened? 👉 A mix of growth in #Reels and Threads, and disenchantment with TikTok's pushy tactics, including its effort to force #TikTok Shops into users' feeds. 👉 Interestingly, TikTok's monthly active users between 18 and 24 decreased by 9% from 2022 to 2023. And with a looming ban in the U.S, Instagram's future looks brighter than ever. Read more about how #Instagram got its mojo back: https://lnkd.in/dWYhv8M3 👉 For latest news and updates on AI, Social, Digital and Technology, join "Tribal Geeks" , my exclusive community of Digital enthusiasts, link in comment section

Gen Zers call Instagram "embarrassing" so what does this mean for small businesses that rely on TikTok shop for sales? Potential TikTok Ban Impact: Small businesses could face major setbacks if TikTok is banned, losing a vital platform for organic growth and visibility. Unlike larger companies, which have the resources to quickly adapt and shift strategies, small businesses rely heavily on TikTok's cost-effective reach to compete. 📉 The loss of TikTok means reduced exposure and possibly slower growth for smaller players, emphasizing the need for a diversified digital presence and community support. There needs to be ongoing discussions on how can we support small businesses in navigating these changes. #digitalmarketing #digitalage #tiktokban #tiktokshop #supportsmallbusinesses