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Instagram Engagement Includes All Of The Ways That Users Can Interact With Your Content — Through Likes, Comments, Shares, And Saves. When Engagement Is Strong, This Means That Your Audience May Feel Enough Of A Connection With Your Brand To Make A Purchase. Heightened Engagement Can Even Help Your Content Get Prioritized By The Instagram Algorithm, Which Means You’ll Continually Reach More And More Of The Right People Who Would Be Interested In Your Brand. Follow Us For More Content Like This! . . . . . #EngageWithIntent #AuthenticConnections #CommunityLove #ConvoStarters #ShareYourStory #InteractiveContent #ConnectAndCreate #ImpactfulInteractions #EngagementBoost #MeaningfulMoments #DiveIntoDialogue #InspireEngagement #RealTalkConvos #StorySharing #InclusiveInteractions

"Provide value" is probably the worst advice #Instagram gurus could give. ⁣⁣ And while it is true - you do need to give your audience SOMETHING through your content - following the advice to provide "value" is costing you money. ⁣⁣ ⁣⁣ Yes, your content should delight your audience. It should entertain them or inspire them. ⁣⁣ ⁣⁣ But it needs to do so much more than that. ⁣⁣ ⁣⁣ 👉🏼 If you are not seeing (monetary) results from your Instagram right now, it is probably because you are focusing too much on providing value and not enough on ALL the other things your content needs to do. ⁣⁣ ⁣⁣ So let's change that. Let's start monetising your Instagram properly & make Q4 the most profitable quarter yet. ⁣⁣ ⁣⁣ Sound good? Then grab yourself a spot in my calendar and let's work on giving your content the facelift it needs 💁🏼♀️ ⁣ ⁣ Book a Power Hour here: ⁣ https://lnkd.in/gkWbBDak

Instagram is testing new features like Reels drafts and direct messaging improvements. I think Reels drafts could be a game-changer. It allows users to save and edit their Reels later, making content creation more flexible and less stressful. #Reels #ContentCreation The direct messaging update is also interesting. Instagram aims to make DMs more user-friendly and efficient. As someone who values clear communication, I see this as a big plus. #DMs #Communication These changes show that Instagram is listening to its users and adapting. It's exciting to see how these updates will impact our social media strategies. #SocialMedia #Marketing What are your thoughts? Do you think these features will make a difference? #Instagram #DigitalMarketing

Growing on Instagram revolves around one key principle: showing up! The more consistently and high-quality you show up for your audience, the faster you’ll grow. This guide by Shivangi Sharma makes it all clear for you! Before you worry about the comment limit, remember that every comment you leave and reply to counts, so you can reach this faster than you think! These are just suggestions, not obligations. Instagram offers immense opportunities for businesses and content creators thanks to its diverse content formats. Dominating all the feeds and making them your space to engage with your audience is what will make you stand out and stay memorable! Share these guidelines to your Stories if you agree. And follow Shivangi Sharma for more Instagram tips along the way. #Instagram #Instagramstories #Socialmediamarketing #Tipsandtricks #Digitalmarketing

While official announcements are still under wraps, there's some exciting buzz around potential Instagram features for June! Here's what's got social media abuzz: In-Channel Contests: Imagine creators hosting photo contests right within their channels, upping engagement for them and their followers! Smarter Reels Feed: The Reels algorithm might be getting a refresh to curate a more personalized feed for users. Think "Blend" making a comeback, but for Reels preferences - combining yours with your friends' for a more tailored experience! Deeper Drafts Functionality: Save time and streamline your workflow with whispers of a revamped drafts feature. This could include the ability to save captions, hashtags, and even music selections for Reels! Shoppable Link in Bio with Photos: Get ready for more visually appealing bios! Instagram might be allowing users to add photos directly to their link in bio, making it easier to showcase products or landing pages. Preview Reels for Feedback: Steer clear of posting anxiety! Instagram might be testing a feature that allows creators to send draft Reels to friends or even a select group of non-followers for feedback before going live. Stay tuned for official announcements, but these features have the potential to shake things up for creators and viewers alike! What do you think? [ Instagram New update, SMM, Digital Marketing, Growth marketing] . . . #Instagram #SocialMediaMarketing #Reels #Engagement #ContentCreation

As a creator I'm now viewing Instagram as a dynamic visual portfolio and community landing page vs a one-stop- outreach platform. Here are the thoughts around this mindset & strategy shift 👇: -Rather than expecting immediate conversions, I'm leveraging Instagram as a visual platform to advertise my brand's offerings (think virtual storefront). The goal is to pique interest, share value, and direct my community to platforms where deeper connections and transactions can happen more seamlessly. -This change has significantly reduced burnout. By acknowledging that conversions might not happen on this platform, I've set realistic expectations. It's freed up mental space to create authentic content without the constant pressure for immediate results. Instagram is a part of the marketing funnel, not the final destination. -Creators & Brands, let's redirect our focus to owned media like newsletters and websites. These are spaces where we have more control, deeper connections, and the ability to nurture our audience in a way that feels authentic. What are your thoughts on this shift? How do you use Instagram in your creative & brand journeys? Let's chat in the comments! 👇✨ #socialmediamarketing #socialmediastrategy #digitalamarketing #digitalbranding

📸 Instagram Ranking Explained 📊 Finally debunking the myths around this. At Konnect Agency, we get so many questions about Instagram. As of April 2023, Instagram counted over 1.6 billion users. 🤯 That's a fifth of the world's population. Adam Mosseri, the Head of Instagram, shared how the algorithm ranks content across different sections of the platform like Stories, Feed, Reels, and Explore. I've summarized everything in a single image. 👇 💡 Here are some tips on how to rank higher in each part: Feed: > Post during a time when your audience is most active (you can see this in your analytics) > Reply to the comments of your audience to increase your popularity (even to negative ones) > Create content that sparks conversation (those generate more comments) Stories: > Utilize Instagram's built-in functions like polls and questions to engage your followers > Encourage your audience to like your stories, comment, and start conversations in DMs > Build strong connections with your followers by showcasing authentic and captivating content Explore: > Create aesthetically attractive or humorous content that will get users’ attention > Follow Instagram’s community rules, so that it suggests you in search Reels: > Be updated with current trends and select your audio with care > Make the Reel's content compelling so that viewers watch it until the end Hope these were helpful. We are masters of Instagram at Konnect Agency. Konnect Agency - where strategy, media, creative, technology, and advertising converge #marketing #creativity #socialresponsibility #wellness #inclusivity

Do you measure sends per reach? The Instagram algorithm is constantly evolving, which means our strategies must evolve too. In a recent Q&A, Instagram chief Adam Mosseri highlighted crucial metrics for brands to focus on. He emphasised that brands should pay more attention to the number of sends per reach. “More important than watch time or like and comment counts is send rates, [and] generally, I think the rate is more important than the count. So the number of sends per reach, the number of likes per reach, the number of comments per reach. But sends per reach correlate more, in my experience, with overall reach than anything else, because we are looking to help people discover content they want to connect with friends over, and so sends is a great proxy for that sort of connection over creativity.” This insight reveals how Instagram is shifting its focus away from traditional metrics including likes, comments, and video views. Instead, the platform is prioritising content that encourages sharing within communities. Creating shareable content is now more crucial than ever for maximising reach and engagement. #socialmedia #Instagram #digitalmarketing #contentstrategy #AdamMosseri