ITCOMMS’ Post

Enhancing Communication with Journalists in Tashkent, Uzbekistan - Part 2 Attend industry and networking events Tashkent's media scene is growing, and local events and conferences provide excellent opportunities to meet journalists in person. Make the most of them. By attending these events, you demonstrate your commitment to the industry and build stronger personal connections with reporters. Follow-up professionally Journalists in Tashkent are often balancing tight deadlines and a heavy workload. Send your pitch and then follow up politely. This will make all the difference. Your pitch should be brief, professional and respectful, and it should reiterate the relevance of your story to their audience. Respect media outlets' needs While earned media is growing, many media outlets in Uzbekistan still rely on paid content. Build relationships that can result in free editorial coverage. Be mindful of paid placements. Make it clear that your story is valuable and relevant to the broader public. Provide high-quality visuals and content. Uzbek journalists, like their counterparts elsewhere, expect strong visuals, data, and well-prepared quotes. Help them do their job by providing ready-to-use content and your story will be published. By focusing on relationship-building, localized messaging, and professional follow-ups, PR professionals can navigate the media landscape in Tashkent with success. Remember, effective PR in Uzbekistan is about long-term investments — building trust, adding value, and understanding the cultural and professional environment. The results will be worth the effort, with stronger media partnerships and impactful coverage.

Sri Lanka needs to take into consideration and adopt relevant measures and policies to save the media industry from a severe talent shortage. 🚨 #media #srilanka #lka #journalism #talent #people Sri Lanka Press Institute Sri lanka College of Journalism International Federation of Journalists Asia-Pacific Committee to Protect Journalists

Enhancing Communication with Journalists in Tashkent, Uzbekistan - Part 1 Engaging with journalists in Tashkent requires a thoughtful, relationship-focused approach. This is how you master PR communication in Uzbekistan's capital. Be clear, concise, and relevant Uzbek journalists expect straightforward, factual communication. Your press releases and pitches must be clear, relevant, and free of excessive marketing language. Your focus should be on newsworthiness. Show how your story directly impacts or interests the people of Uzbekistan. Establish Long-Term Relationships Strong media relationships take time. You must regularly engage with journalists, offering valuable content even when you're not seeking coverage. Being a consistent, reliable source of information increases the chances of securing future placements. Leverage Multilingual Communication Tashkent's media operates primarily in Uzbek and Russian, though English is occasionally used. To maximize impact, you must ensure your press releases or pitches are localized in the appropriate language.

DiFine PR proudly supported Superscrieri, the event that awards the best journalistic materials of the year. ✨ Diana Iosu, Founder and Senior Adviser, Corporate Communication at DiFine PR, said at the gala that more collaboration is needed in the industry and that journalists must support each other more. At the same time, in the last two to three years, we have seen many collaborations between newsrooms. And this is amazing!   Regarding the Superscrieri data, we have analyzed the press coverage results after the awards. They were four times higher than the ones for the nominations. Some of the texts were about the winners. But about 60% came from journalists' solidarity in writing about journalist Adina Florea's announcement that journalist Razvan Baltaretu raped her.    As a communication agency, we certainly don't want the brand we promote to get negative publicity. However, allegations like Adina's may not have been possible 10-15 years ago, nor such a mobilization in such a short time.    This is a great merit of the NGOs and the media, especially the independent ones, which, in the last ten years, have increasingly spoken out about the abuse of women.   In fact, even two of the stories that won in the Reportage category, a category supported by DiFine PR, are about women and the hard fight they so often face (Femei care au omorât pentru viața lor – Andra Mureșan, HotNews & Lumea unei mame la 16 ani: „Lapte, plânsete, pamperși”. Ce (nu) face statul român pentru copiii cu copii – Oana Moisil, Europa Liberă România).    ✅ Until next year's edition, we invite you to read all the texts nominated this year at Superscrieri. https://lnkd.in/dGCDbRYA    #DiFinePR #Superscrieri #StorytellinMachine #Awards

Ever wonder how public relations is perceived in other countries, especially Nigeria, known as the most populous country in Africa? While you might be familiar with what is obtainable in the US and the UK regarding public relations and journalism practices, it is quite different from other countries. Read more>>> https://lnkd.in/duSKaTXi #publicrelations #uk #nigeria Shiloh PR Kunle Kalejaye

How Google treats journalists in Turkey? A must read article about censorship and media freedom. The incident, which unfolded during a gathering organized by Google's Türkiye office and their PR agency Excel İletişim to unveil a report based on research conducted by Implement Consulting Group, highlights broader issues regarding media access and corporate transparency. The sequence of events began with Google's Turkey office organizing a select press briefing to disseminate the findings of the aforementioned report. However, the situation took a contentious turn when Hakan Güldağ , the owner and chief editor of Nasıl Bir Ekonomi, designated a colleague to attend the event in his place. Google's PR agency, Excel İletişim, promptly rejected this substitution, sparking outrage within the media fraternity. Vahap Munyar, a columnist for Ekonomim Gazetesi and the President of the Turkish Journalists Association, publicly addressed the matter in a column, shedding light on the incident. Munyar's account revealed that despite Güldağ's attempt to delegate his attendance, Google refused to accommodate the replacement, citing unspecified reasons. This stance led Munyar to question the transparency and fairness of Google's actions, particularly in the context of a widely attended media briefing. Subsequently, the Turkish Economic Journalists Association Ekonomi Gazetecileri Derneği issued a condemnation, expressing dismay at Google's treatment of a fellow journalist. The association emphasized the fundamental role of journalists in informing the public and underscored the importance of media inclusivity in corporate engagements. Moreover, the statement highlighted broader concerns regarding the growing trend of restricting press access and the implications for journalistic independence. Google's decision to exclude a journalist from a press event raises serious questions about its commitment to openness and accountability. By arbitrarily vetoing the attendance of a designated representative, Google undermines the principles of media freedom and professional integrity. Furthermore, the incident reflects a troubling pattern of corporate gatekeeping, wherein companies dictate media participation based on undisclosed criteria, thereby eroding public trust in journalistic institutions. In light of these developments, it is imperative for Google to reassess its approach to media engagement and uphold the principles of transparency and inclusivity. Moreover, the incident underscores the need for broader dialogue between corporate entities and media organizations to ensure mutual respect and cooperation in fostering a free and responsible press. Ann Marie Clements Sundar Pichai #mediafreedom #censorship Mehmet Keteloglu A. Önder Guler

SPEND A DAY SHARING STORIES WITH A NATIONAL JOURNALIST... My second day for small business owners, experts, thought leaders to meet a national journalist and tell her their stories, takes place in late June in the Cotswolds. This year I'm asking some of my amazing contacts in the media to join me for a day and to meet a small group of business owners face to face to build direct relationships. That may seem odd to some people - why would I do that when they could employ me to do it for them? For me it's very simple. The best way to access members of the national press is to get to know them. My best clients are those who have done their own PR, who have sought media outreach themselves, have built some success but now they are time poor and need some support with that. Also in my world of PR there is so much BS. There are false promises that cannot be met, there is talk of national coverage based on volume of press releases to 100s of journalists, there is talk of 'lead magnet' stories to pull journalists in. The truth is that hardly ever works. It also speaks of PR people who actually have no real idea of how the media works and how journalists think. One of my missions is to show how journalists work but providing opportunities to meet and build relationships with them - even if someone is a client. As with any form of business relationship, meeting someone face to face is always better. Sharing stories, knowledge and experience is powerful and now my PR days will be largely brainstorming ideas, seeing where they fit for a national journalist and if not, what can be done? Journalists in the UK - particularly at a national level - tend to be quite a small group of people. Many are freelance. Many know each other really well and will support each other (sound familiar?) and therefore if they don't need someone's expertise today, they will happily pass those details on to a colleague who does. SHARE YOUR STORIES & EXPERTISE WITH A NATIONAL JOURNALIST: When I started out in this crazy world of mine, I'd go to London a few times a year to meet national journalists face to face to support my clients. Now I invite them to come to me and meet my clients and contacts directly. I should point out that any client who wants to come along does so at a discount because they are already working with me. My first day doing this was with Claire O'Reilly back in February and I'll be joined by Liz Perkins on June. I'll then run another at the end of the year and I'll share details of that in due course. If you are interested then you can find out more and book here - https://lnkd.in/eWbny8sA

The [spouses] registered act related media and communications coverage includes previews of the democracies, details of foreign embassies, high commissions and consulates, including heads of mission, ministerial and special adviser engagement, foreign travel diplomatic list, honorary peerage, foreign affairs check list, PR event corporate sponsorship, details on the funding of political parties and election campaigns, information on political finance and lobbying. The authorithanian censorship have the impact on elections, fractures the parliament, democracies. Press Office, Press, Media relations ensure that, whatever the organisation chart may look like, there is an emphasis on the serving government of different political parties equally well. The government policy mandates that government communication must not be or liable to be construed as the authoritarian censorship in the media. Media relations do not defend any political terms, or a particular party, does not directly attack the opposition parties and groups, or otherwise mislead the public. Monitoring of political content, news media aggregate is achievable. Agreed press notices and media narratives in print, online, on broadcast for the announcement maximises the impact of coverage. Media Relations, Press Office avoid conflict with other expected news, political settings in each nation follow official briefing procedure. Power devolved in information news agenda involves central government priorities, and the Foreign international announcements, related to domestic policies. Media and news communications journalism, media briefings and press notices provide monitoring of relevant coverage, with news as a priority, individual coverage including comments from stakeholders and parliamentarians. Community Notes are used to monitor the media and communications environment, media information and determining the extent to which they are correct. Media censorship undermining democratic policy, viability of democracy, civil liberties. Legal drafting for the media content is determining the information. There is a rise in news and communications of the media enquiries. Press releases will not be made public. There must be a widespread coverage of the information on the registered act. Press Office response to the consultation on communications and media register the journalism, and prevent not professional content going to be published. Media Office, communications and news content serving governments of different political parties equally well. Media Press Office for journalist enquiries mandate that government communication is relevant to government responsibilities, government cannot justify or defend threats in political terms. Media outlets will use the media statements or press releases that were not made public, or published, within the last 6 months. Congrats SpaceX Team, completing 3 orbital launches in 11 days https://lnkd.in/dVZZJMK2

In media relations, having strong relationships with journalists is key. Here’s why it matters and how our latest software tool - MediaHQ Discover can help: 1. Opportunities Await: Journalists are gatekeepers to media coverage. By fostering relationships with them, you increase the likelihood of your stories getting picked up and reaching a wider audience. This can lead to valuable publicity for your organisation or cause. 2. Trust and Credibility: Building rapport with journalists establishes trust and credibility. When they know you and your work, they're more likely to view your pitches positively and consider you a reliable source for future stories. 3. Timely Responses: In times of crisis or urgent news, having a good relationship with journalists pays off. You're more likely to get a quick response and coverage when you need it most, helping you manage communication during tough times. 4. Long-Term Partnerships: Building relationships with journalists is an investment in the long term. As you nurture these connections over time, you create opportunities for ongoing collaboration and mutual support. Tools like MediaHQ Discover https://lnkd.in/g6DD67C2 help you find journalists' contact details quickly and easily.  When you are reading an online article, MediaHQ Discover lets you find the journalist's email address with just one click of the browser extension. You can directly add journalists to your contact lists without leaving the article you're reading. This keeps all your contacts organised and easily accessible. Why It Matters: By automating contact research, MediaHQ Discover saves you valuable time and energy. Instead of getting bogged down in administrative tasks, you can dedicate your efforts to nurturing relationships with journalists and crafting engaging pitches. This not only enhances your chances of securing media coverage but also strengthens your credibility and trustworthiness in the eyes of journalists. #MediaMondays #contactdiscovery #mediacontacts

Reuters Institute for the Study of Journalism has published Digital News Report 2024, which offers valuable insights into the evolving landscape of news consumption in Hong Kong. Here are three key takeaways stood out to me: 🗒 Increased Trust in News Media: Trust in news among Hong Kong residents has significantly increased, rising from 39% to 55%. This substantial growth underscores the continued importance of TV news as a credible news source, which is vital for PR professionals as we engage with media. 🗒 YouTube Surpasses Facebook: It’s interesting to note that YouTube has surpassed Facebook as the primary news platform. This shift highlights the importance of embracing new media. YouTube channels requires compelling storytelling, not just a simple list of facts. PR strategies should focus on utilizing both traditional and new media platforms to effectively reach and influence audiences. 🗒 Stabilization in News Consumption Trends: Print consumption has fallen by more than 20 percentage points since 2017, but it has now stabilized. We have seen many magazines cease their print versions and transition online, leaving fewer magazines on the stalls. These trends suggest a more stable media landscape where diversified content strategies can thrive. Despite the political challenges, the report also noted that many journalists have left the profession. The number of members of the Hong Kong Journalists Association (HKJA) declined from 800 in 2019 to around 300 currently. Supporting quality journalism is crucial — buy news, subscribe to magazines, and do what you can to support the industry 📢 📰. For a more detailed analysis, you can read the full report here. https://lnkd.in/gKn8CP7u P.S. The photo is from when we were in COVID, journalists kept working on the news. Salute to them. #ReutersInstitute #DigitalNewsReport2024 #HongKong #MediaTrends #TrustInNews #YouTubeNews #OnlineNews #PRIndustry #MediaStrategy #SupportJournalism