Ian Thwaites’ Post

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Advisor on Vision, Strategy and Culture. Founder & CEO @ Level Water & Swim Collective. HBR Advisory Board, Swim Alliance Inclusion Chair, Shortlisted for Charity CEO of the Year

When we are advocating for disabled children, ‘good’ is not good enough.  When we book a swimming lesson, there is a definite satisfaction in having done something. But we continually remind ourselves that - especially when working for the well-being of others - we should strive for excellence rather than settling for any type of progress. Many times I’ve heard myself saying "I'd rather she has a bad swimming lesson than no swimming lesson." This reflects a common pitfall where we are satisfied with doing something rather than doing the right thing. Of course we celebrate progress, but must not lose sight of the goal.  We are called to move beyond that comfort of progress and embrace the responsibility to recognise that this progress often only helps a small proportion of those we seek to support. ‘Good is not good enough’ is our rallying cry to raise our standards, and the standards of those around us.  It challenges the status quo and urges us to set our sights on building something that’s great, equal, and fair. It compels us to question existing norms and to envision a future where every child has access to not just good, but fabulous opportunities. To not merely build something, but to build the right thing, at scale.  To champion our cause with a commitment to excellence, equality, and the unwavering belief that every child deserves not just the chance to participate, but the chance to flourish. #advocacy #disabilityrights #inclusion #equality

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