Kennyatta Collins’ Post

The power of partnerships to increase your sales 🤝 Here are my top 3 favorite brand partnership collaborations: 1. SKIMS and the National Basketball Association (NBA): Skims partnered up with the NBA as a part of its launch campaign, announcing that it was entering the men’s category and has become the official underwear partner of the NBA. 2. Nike x Ben & Jerry's: Nike's brand collaborations have allowed them to reach audiences they wouldn't have been able to reach on their own. Some of Nike's most notable brand partnerships have included companies such as Apple, Beats by Dre, and CLOT. 3. Taylor Swift x National Football League (NFL): Although this is not an official business partnership (as per my knowledge), the romantic pairing of pop sensation Taylor Swift and Kansas City Chiefs Travis Kelce boosted the NFL's female viewership among teens by 53% and an increase of more than 2 million female viewers. If you're ready to develop a partnership strategy to help maximize opportunities, schedule a meeting with me to discuss how I can help 🔗 https://lnkd.in/dMMr-daV #partnershipstrategy #strategydevelopment #marketingstrategy #marketingconsultant #collaborations

🌍 The Growing Influence of Football Partnerships Among Global Brands ⚽ Football isn't just a sport - it's an emotion that unites billions of fans across cultures and continents. Recognising this massive reach and influence, brands are increasingly investing in football sponsorships to connect with diverse audiences and elevate their brand presence. From iconic clubs and leagues to major tournaments, football sponsorships offer brands an unmatched platform for a harmonious blend of visibility and engagement. Countless corporate giants like Adidas, Emirates, and Pepsi have capitalised on the sport's popularity to boost brand loyalty and drive consumer interest. These partnerships go beyond mere logo placements—they're about creating immersive experiences, building emotional connections, and aligning with the passion and energy of the game, resulting in outstanding synergy. Football's universal appeal makes it a strategic choice for brands aiming to expand their global footprint. Whether it's through jersey sponsorships, stadium branding, or digital activations, these collaborations are helping brands reach new markets, engage with younger demographics, and stand out in a crowded marketplace. As football continues to dominate the global sports landscape, the influence of sponsorships among global brands is set to grow even stronger. The key to success? Staying authentic, innovative, and fan-focused. Throwback to this Brilliant creative from Lay's which did just that, and how! #FootballSponsorship #GlobalBrands #SportsMarketing #BrandStrategy #FanEngagement #SponsorshipInnovation

Accelerate Your Brand: Top 5️⃣ Reasons to Sponsor David Starr, a NASCAR Xfinity Driver, in 2024 1. Massive 💥 Audience Reach: NASCAR's diverse and extensive fan base provides sponsors with unparalleled exposure to millions of loyal passionate fans through race events and television broadcasts. 2. 👀 High-Visibility Brand Recognition: The fast-paced nature of NASCAR racing guarantees prominent visibility for sponsored brands on race cars, uniforms, and promotional materials, fostering strong brand recognition. NASCAR ranks #1 in consumer brand loyalty more than any other professional sport. Far exceeding that of the NFL.   3. Engaging Fan Experiences 👏 : Sponsorship packages include exclusive access to events, meet-and-greets with drivers, and interactive experiences, offering companies unique marketing activation opportunities to engage with fans. 4. Digital and Social Media Amplification 🤝 : Sponsoring a NASCAR Xfinity driver provides extensive exposure on digital and social media platforms, with drivers and teams actively sharing content, creating buzz, and expanding the brand's reach. 5. Alignment with Core Values for Authenticity 🎯 : Choosing a driver (like David Starr) whose values align with the company's core principles builds authenticity, resonates with consumers, and establishes a powerful connection by showcasing shared values through the dynamic platform of NASCAR. #NASCAR #NASCARsponsorship #NASCARracecardriver #benefitsofsponorship #letsgoracing #connections #brandrecognition #bookanappointment David Starr Racing Kim Starr Texas Motor Speedway Amanda Holcomb

A marketing masterclass by lululemon at one of the biggest events in sports. So for context here, Min Woo Lee is a golfer on the PGA tour and signed with Lululemon earlier this year. Min Woo’s fans have coined the phrase “Let Him Cook” and they chant it at him during tournaments. A month into the Lululemon partnership, the Waste Management golf tournament was taking place. This tournament is notorious for its rowdy crowds and record breaking viewership. Now, most golf partnerships are pretty boring - put a logo on their polo, and if the golfer wins, they get more TV time. And Lululemon isn’t traditionally known as a golf brand. But they wanted to make a splash in this new space, and decided to manufacture their own TV time. So they grabbed more than 200 Min Woo fans and put them in matching outfits Which included these one of kind chef hats with Min Woo’s signature phrase of “Let Him Cook” written across. Lululemon knew this tournament gets millions of viewers. And performing a guerrilla marketing stunt like this would lead to viral clips and even more exposure for Min Woo and Lululemon. It worked to perfection and if golfers didn’t know Lululemon before, they do now. #marketing #guerrillamarketing #advertising #fitnessmarketing #wellnessbrand #athleticapparel #athleisure #branding #lululemon #pgatour #golf

𝐓𝐡𝐞 𝐆𝐨𝐝𝐟𝐚𝐭𝐡𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐉𝐨𝐫𝐝𝐚𝐧 𝐃𝐞𝐚𝐥: 𝐍𝐢𝐤𝐞'𝐬 𝐒𝐨𝐧𝐧𝐲 𝐕𝐚𝐜𝐜𝐚𝐫𝐨'𝐬 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐚𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 In this special Vault Episode of The Transaction Report, we revisit an insightful conversation with legendary sports marketing pioneer Sonny Vaccaro, the Nike's man behind its signing of Michael Jordan. Known for his monumental impact on athlete endorsements and basketball culture, Sonny shares his groundbreaking experiences that shaped the business of sports as we know it today. 🚨 Sonny's vision on how athlete partnerships and sponsorships would evolve still rings true. He highlights the importance of foresight, relationships, and timing in creating lasting value in the world of sports marketing. 🎧 Whether you're involved in brand partnerships, sports business, or simply a fan of sports history, this episode offers timeless insights you won’t want to miss. Tune in now! (https://lnkd.in/ezNUdGnQ) 👥 Tag someone who would appreciate this insider perspective from a sports marketing legend! #SportsPodcast #Brands #Sponsorship #Nike #SportsBiz

🏈 Why Branded Footballs Are a Touchdown Choice for Promotional Products This Football Season 🏈 As the excitement of football pre-season sweeps the nation, it's the perfect time to consider branded footballs as a standout promotional product. Here are a few reasons why logoed footballs score big: 1. High Visibility: Whether at a tailgate, in the park, or on the field, a branded football will catch everyone's eye. It's a fantastic way to get your logo seen by a wide audience.    2. Seasonal Relevance: Tapping into the football frenzy aligns your brand with the energy and enthusiasm of the season. It's a great way to connect with customers on a personal level.    3. Engagement and Fun: Branded footballs aren't just promotional items they're a source of entertainment. They encourage interaction and play, creating memorable experiences associated with your brand.    4. Versatility: Perfect for giveaways, corporate events, community activities, and more. They can be used in various settings, ensuring your brand gets continuous exposure.    5. Keepsake Value: A high-quality branded football can become a cherished item, keeping your brand in the recipient's mind long after the season ends. Ready to make your brand the MVP this football season? Score big with branded footballs and watch your visibility and engagement soar! 🏆 #footballseason #promotionalproducts #branding #marketing #customerengagement #sportsmarketing

🏈 Why Branded Footballs Are a Touchdown Choice for Promotional Products This Football Season 🏈 As the excitement of football pre-season sweeps the nation, it's the perfect time to consider branded footballs as a standout promotional product. Here are a few reasons why logoed footballs score big: 1. High Visibility: Whether at a tailgate, in the park, or on the field, a branded football will catch everyone's eye. It's a fantastic way to get your logo seen by a wide audience.    2. Seasonal Relevance: Tapping into the football frenzy aligns your brand with the energy and enthusiasm of the season. It's a great way to connect with customers on a personal level.    3. Engagement and Fun: Branded footballs aren't just promotional items they're a source of entertainment. They encourage interaction and play, creating memorable experiences associated with your brand.    4. Versatility: Perfect for giveaways, corporate events, community activities, and more. They can be used in various settings, ensuring your brand gets continuous exposure.    5. Keepsake Value: A high-quality branded football can become a cherished item, keeping your brand in the recipient's mind long after the season ends. Ready to make your brand the MVP this football season? Score big with branded footballs and watch your visibility and engagement soar! 🏆 #footballseason #promotionalproducts #branding #marketing #customerengagement #sportsmarketing

The Goodyear Tire & Rubber Company and Anheuser-Busch have been named the top sports sponsors, across all U.S. sports leagues for the 2023-2024 season, according to the 18th Annual MarketCast and Sports Business Journal Sponsor Breakthrough Study. The MarketCast/SBJ study also highlighted the incredible performance of women's sports sponsors last season with Buffalo Wild Wings, Reese's (The Hershey Company), Capital One, and The Wendy's Company's all experiencing strong year-over-year growth for their women's NCAA college basketball partnerships. Michelob ULTRA also saw a big jump in sponsor recognition for its WNBA (Women's National Basketball Association) partnership. Other highlights include: • Goodyear's NASCAR sponsorship and Bud Light's (National Football League (NFL) sponsorship tied for 1st place with 67% sponsorship recognition according to their respective fans. • Gatorade (PepsiCo) closely follows as a leading sponsor in the NFL, while FedEx emerged as the top sponsor for the PGA TOUR with 59% fan recognition. • Other standout performers include The Coca-Cola Company (NASCAR), ROLEX (PGA Tour), Capital One (NCAA), and adidas (Major League Soccer). Stay tuned for more insights as we delve into this year’s sponsor breakthrough data, featuring over 450 brands across 13 professional sports leagues during the 2023-2024 season. Click here (paywall alert) for SBJ's full recap: https://hubs.li/Q02Nxdj-0

Fanatics: Beyond the ripped pants 🏢🏈⚾ In this week's SportsBall we visualize the Fanatics story, from ripped pants to $31 billion valuations and everything in between. For those that don't know, Fanatics is the lead merchandiser for the NBA, MLB, NHL, and NFL... If you're buying a jersey of your favorite player, you're most likely buying it from them. Here's their journey ⬇️ The Evolution of Fanatics 🧬 2003 - The Beginning: Fanatics began as an e-commerce entity, effectively becoming the Shopify for sports by managing online team stores. This approach allowed them to handle sales and distribution while operating under the guise of various team brands. 2017-2019 - Expansion into Manufacturing: After establishing a robust online presence, Fanatics expanded its business model to include manufacturing and licensing. It wasn’t long before they secured exclusive partnerships with all four major U.S. sports leagues to not only manage their online stores but also produce and distribute official merchandise. 2020 - Entering the Big Leagues: Fanatics took a giant leap by partnering with Nike and the MLB to become the official provider of on-field uniforms. This move cemented their presence in the physical aspect of sports, extending their reach from fan-based merchandise to professional athletic wear. The visualization shows how truly entrenched the company is in the sports industry and highlights their strategic timeline leading up to this point. For more, subscribe to SportsBall newsletter: https://lnkd.in/g__Ne5sX and follow us here! #SportsBusiness #Fanatics #Ecommerce #SportsMarketing #BusinessStrategy #linkedinsports #datavisualization

This is what we call an Instant Classic in the world of sports marketing.