BIG ANNOUNCEMENT! 💥
I couldn’t be more excited to announce the launch of trüfrü in the UK this week 🍓 Very exciting times ahead for our team!
trüfrü is a delicious, US award-winning frozen snack made from real fruit, double immersed in delicious smooth chocolate. It burst onto the US snacking scene in 2017, and has since reached nearly $200m sales, completely changing the game in the US frozen category.
trüfrü not only tastes really indulgent, but also fulfills needs we know consumers are now looking for in the frozen category. Each serving is less than 92 kcal, gluten-free, has no artificial colours, flavours or preservatives and is made with 100% real fruit, picked ripe.
Our UK launch has moved from idea to in-store in just 8 months, which is down to the hard work, agility, and pace of the team involved. It also shows what’s possible when founder-led businesses join Mars Snacking, with our commitment to nurturing emerging and founder-led brands, while supporting their accelerated growth journey.
The launch goes off with a bang this week, with listings in multiple channels and key national grocers. Watch out for trüfrü popping up across the UK over the coming weeks and months – we know that when you try it, you’ll love it as much as we do 😊 trüfrü UK
#futureofsnacking #trufru
https://lnkd.in/euDW3UFP
Food Examiner/ PSQCA /QCC Ministry Of Science & Technology Chemical Engineer/Production/Plant Operation/Food & Beverages
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