IZEA’s Post

Hyundai is flipping the script on Summer Olympic advertising. Instead of focusing on the pressure to succeed in sports, Hyundai embraces the moments when kids wonder if a sport is right for them—and celebrates the parents who encourage them to do what makes them truly happy. Sometimes, that might mean stepping away from the game, and that's perfectly okay. 👏 See how Hyundai is driving a new conversation around kids, sports, and happiness. https://lnkd.in/gtVPUysp #rrdali #marketingagency #campaignswelove

🚀 Increased TV viewership 🚀 Increased social media engagement 🚀 Incredible nail biting racing at every stop where you're never sure who is going to take the checkered flag until the very end! Now this: https://lnkd.in/ecyTSMdZ

All signals are extremely bullish for our venture OutDrive GP which ties together e-sports sim racing and Formula One in a live event that feeds into a content licensing business. If you are interested in partnering or working with us, please reach out. Some highlight from the article link include – - Formula 1 Group's quarterly revenue soared from $754 million to $1.23 billion. - Formula 1 operating profit increased from $41 million to $122 million. - F1 has secured a 10-year rights deal with beIN Sports in the Middle East and is in talks for the renewal of the lucrative U.S. broadcasting rights with ABC, ESPN, and ESPN+ for the 2026 season, expected to command higher fees given the sport's substantial growth in fan interest, younger demographic, and upscale audience. https://lnkd.in/g-VPMZvF

I live approximately 17,000km from the HQs of the ten Formula 1 teams, which perfectly situates me to judge them for how they engage with fans outside of the UK and Europe. I can forgive some sports for not including international fans, but F1 bills itself as being global, which means they need to make an effort at global fan engagement. And global fan engagement has to involve more than geographically neutral products like newsletters and social posts. As my PhD research explores, one of the strongest drivers of fan connection and loyalty comes from interaction with objects of fandom. Nothing can match the power of a personal fan experience that brings fandom to life. I can already hear the critics telling me that it's hard to work across time zones, that it's not their fault the HQs are in the UK/Italy, and that they can only work with what they have. To which I say: look to Williams Racing. Not only are Williams taking their Fan Zone to 7 (!) countries this year, they also offer virtual driver meet-and-greets, virtual Q&A sessions with their drivers and key personnel, and the chance for fans to randomly win signed driver cards. Their factory may be in the UK, but they remember they have fans all around the world and make an effort to connect with as many of them as possible. Meanwhile, McLaren Racing hype up their tours of their factory, which is great if you live in the UK and can make it to Woking on very specific days. It's not so great if you live...anywhere else in the world. They also not only do not send out signed driver cards but ask fans to pay postage for unsigned ones rather than offering them as a digital download (like Williams and Red Bull Racing & Red Bull Technology do). Aston Martin F1 Team also put a lot of focus on their factory tours and the in-person fan events they hold there. But again, that's not exactly useful if you're a non-British fan. They do at least send signed driver cards via a lotto system, which is also a method used by the Mercedes-AMG PETRONAS Formula One Team. If you're reading this and haven't seen a team mentioned, it's because – as far as I can tell – they make zero effort with these forms of fan engagement. You're invisible if you're not in front of them at a race. And if you're reading this and you're someone in the marketing department at one of these teams and you've been trying to get buy-in from higher-ups for these kinds of experiences, please get in touch. I have so much research and evidence on the unparalleled power of fan-celebrity interaction that I would be happy use to help you build a properly global fan strategy.

Joy in sports isn’t always a linear path. Sometimes, you must change direction to find what you love. We are proud to share our latest campaign for Hyundai. There’s joy in every journey. Watch here: https://bit.ly/3WFCCv6 #HyundaiPalisade #HyundaiTucson #HyundaiSantaFe #HyundaiIoniq5

Time flies when you're busy tracking Formula 1 fan engagement, and it's already time to share my month 3 update! Fan engagement outputs from the ten teams have largely fallen into a predictable rhythm now we're over a third of the way through the season. Regardless of whether they're effective or not, teams seem to have decided upon their strategies for the year. This month, we've seen Williams Racing once again smashing the fan engagement game, McLaren Racing upping their output, and Red Bull Racing & Red Bull Technology demonstrating that no team is too big to overlook the value of including your key talent. On the flip side, Mercedes-AMG PETRONAS Formula One Team still don't have a newsletter (and have put on a masterclass in what not to do when engaging with fans on social media!), Visa Cash App RB F1 Team still haven't managed to find their fan engagement identity, and Alpine are as messy in their marketing as they are on track. See just what each team has been up to in the latest edition of my newsletter, here: https://lnkd.in/gHDk5n62 Have you noticed any stand-out fan engagement on the grid lately? What about in other sports? #FanEngagement #Fandom #Fans #Formula1 #F1 #SportsFandom #SportsMarketing

A prime example of two entities joining together to produce great commercial content.   When RevZilla tasked MotoAmerica with contributing to its #AirBagsSave campaign, the series married its exciting racing action to authentic rider testimonials. The result was a high-quality video that hits all the levers – stop, engage, entertain, inform, and brand. (And do the latter tastefully.)   Revzilla also pursued sales in an indirect manner. In addition to product attributes for the primary user, the segment addresses benefits for a secondary audience - those close to riders such as family. As if that was not enough, the entire effort contributes to increasing motorcycle safety which benefits the industry overall.   The segment and its excerpts have rolled out across the social media platforms/campaigns of both entities including MotoAmerica Live+ Streaming, MotoAmerica broadcast TV spots and more.   #motoamerica #revzilla #comotobrands #safety #motorsports #motorsport #racing #motorcycles #motorcycleracing #powersports #competition #athleticism #sports #contentcounts #airbagssave

"Daily Did You Know?" In 2022, Google & McLaren Racing started a sponsorship relationship. Strange? No. Revolutionary? No. So what's the big deal? It was the execution of the sponsorship that caught everyone's eyes.... and helped Google achieve stand out exposure in Formula 1. Rather than have major branding on the rear wing, the nose, or the main body of the car, which is the norm, Google and McLaren chose a different path. They applied Google's famous colours to the inner of the wheels (see image)! It has since extended to the body of the car, but it was the wheels where it all began. It has been a simple but hugely effective execution that has drawn attention to the sponsorship, and more broadly helped to underpin Google as being an innovative brand willing to try new things. Not surprisingly, this partnership has also driven extensive digital awareness of the iconic #PapayaLivery that McLaren first showcased in 1968, and all of McLaren's other sponsors as well. What are other sponsorships you can think of that have benefited other club/code sponsors? #Formula1 #McLaren #Sponsorship #Papaya

With multiple streaming services fighting over viewers’ attention, it’s no wonder that media businesses are constantly scratching their heads to come up with ways to attract and retain customers. For Dorna Sports, increasing MotoGP™'s attractiveness as a sport and bringing in new fans became a key part of value creation during Bridgepoint's 18-year ownership of the business, the private equity firm’s Héctor Pérez and Juan de Arteche told me in an interview. Read the full story on PE Hub Europe to learn more about the value creation, which covers what roles circuit safety and social media played during the ownership period. #motorsport #privateequity https://lnkd.in/eVpd2k6U

Sharing a latest Forbes article about how Tata Communications powers Formula 1’s #global reach through #streaming #technology #innovation, supporting the entire #GrandPrix season and elevating the fan #experience. Featuring insights on #strategy, #viewership, and #consumerbehavior from Dhaval Ponda, Tata Communications’s global head of #media and #entertainment services, the article explores how the company, part of the $400 billion Tata Group conglomerate based in #India, partners with more than 300 global organizations across North America, Europe, and Asia. Tata Communications manages over 80,000 live sports events annually—from the #Paris2024 #Olympics to #NFL football, World Athletics, and motorsports like #Formula1, Formula E, and MotoGP. The technology, for example, enables #F1 to broadcast a race to over 700 million fans in more than than 180 territories around the world, in near real-time. There is a significant #sustainability component to it all, too. As Ponda says, the focus is on "ensuring fans experience every moment of the action, no matter where they are in the world.” #SportsInCities