Myles Jackson’s Post

Do Budgets Bring Marketing Excellence? In 2012, Adidas paid $150 million to secure the official sponsorship rights for the London Olympics, enforcing strict regulations to ensure no other brand could associate itself with the Olympics. However, Nike's innovative and creative approach turned the odds in their favour, showcasing a masterclass in marketing. Here's how they did it: -Athlete Sponsorship: Nike sponsored 400 individual Olympic athletes, outfitting them in their eye-catching Volt shoes. This ensured a strong visual presence on the global stage, even without direct event sponsorship. -Creative Commercials: Unable to use the London or UK branding, Nike filmed their commercials in other London’s around the world, cleverly navigating the restrictions. -Relatable Campaign: With "Find Your Greatness," Nike glorified everyday individuals pushing their limits. This campaign resonated deeply, inspiring many and highlighting Nike's commitment to empowering everyone to achieve greatness. The results were staggering. Nike generated 59,000 online mentions and 16,000 tweets, significantly outperforming Adidas. They also saw an 11% growth in Facebook followers and 5 million views on YouTube. Impressively, 37% of Americans identified Nike as an Olympic sponsor, despite Adidas holding the official title. This case study is a testament to the power of creativity and innovation in marketing, proving that a big budget isn't the only path to success. If you come across any such marketing greatness, please share. #Marketing #Nike #Adidas #Olympics #FindYourGreatness

https://lnkd.in/gRDSiKBR Zig When Others Zag. Nike's latest campaign for the 2024 Summer Olympics has caught my attention as a branding creative and art director. While the Olympics traditionally celebrate excellence, respect, and friendship to build a better world through sport, Nike has decidedly 'to be a winner' one must 'be the villain' ! The campaign, narrated by Willem Dafoe, embraces a ruthless drive to win: "I'm irrational, I have zero remorse, I have no sense of compassion," Dafoe growls. "I'm delusional, I'm maniacal. You think I'm a bad person? Tell me." This stark contrast to Olympic ideals is precisely what makes it brilliant. Nike is reclaiming its edge, going back to its roots as a brand known for peak athletics performance - tapping into the raw, sometimes darker side of athletic ambition that propelled them to the top. While the naysayers might argue approach could alienate casual fans who value sportsmanship over cutthroat ambition. As a creative, I am super thrilled to see Nike take risks. It is a masterclass in standing out - zigging while others zag. Nike proves that sometimes, the most powerful message comes from embracing your roots, even if they ruffle a few feathers. And yes, did I mention Willem Dafoe’s Green Goblin over-the-top narration? Absolutely kickass. #BrandStrategy #CreativeAdvertising

To this day working on Nike's advertising campaigns is one of the highlights of my career. It is a brand I immensely admire for its ability to bring the best in anyone, and push people to new heights. Just Do It isn't just a slogan, it's a generational creed. So for the life of me I cannot understand how it can put out this ad, supposedly for the Paris Olympics. Instead of celebrating the athlete in everyone (like we did on the London 2012 campaign, Find your Greatness), instead of pushing people to be their own best, instead of elevating the values of sportsmanship and Pierre de Coubertin's message, Nike choses to separate winning from any of us, and only make it something that crowns the worst in people. Oh and one more thing, nearly 15,000 athletes are engaged in the Olympics and Paralympics competitions, are they not marketable enough that we need to see Cristiano Ronaldo and Mbappe? #Nike #Olympics #Marketing #Creative #Fail https://lnkd.in/gRQDKtXg

Nike's latest campaign has everyone talking. With the slogan "Winning Isn't for Everyone," the ad has sparked a mix of celebration and criticism. Fast Company describes it as a campaign that touched a nerve: "The campaign was both widely celebrated and criticized. Some said it represented the grit and determination to win, while others saw disrespect and a lack of sportsmanship. Either way, it sparked an emotional reaction, which is exactly what the brand was aiming for." https://lnkd.in/g7pygAwp As we wind down the Paris Olympics, we want to hear from you, our CMO community: 🔎 Is this campaign on brand for Nike? 🔎 Does it capture the spirit of the Paris Olympics for Team USA? 🔎 Or is it simply making an impact through engagement and conversation? Share your thoughts below and join the discussion! 🗨️👇 #Nike #ParisOlympics #MarketingStrategy #Sportsmanship

https://lnkd.in/g4zrQvXH In 2012, when Adidas clinched the Olympic spotlight, Nike launched its 'Find Your Greatness' campaign—a marketing symphony that celebrated everyday heroes. The narrative: Greatness isn't a rarefied state; it's an inclusive journey, accessible to all who dare to strive. 🏃🌍✨ This masterstroke redefined achievement, shifting focus from podiums to personal battles, with ads that spanned the globe to spotlight real people's triumphs. As revenues soared by 7%, with a 10% hike in North America alone, Nike's campaign not only countered its rival but created a legacy of inspiration. 💡📈 Let's discuss how such campaigns redefine brand greatness by resonating with the human spirit. #FindYourGreatness #NikeMarketing #BrandLegacy #InclusiveExcellence

How did Nike win a lost war? During the Summer Olympics in 2012, which was held in London, UK, every brand, including Nike, was trying hard to become the sponsor of the Olympics. Fortunately, Adidas became the title sponsor of the then summer olympics, and Nike lost its chance. But the twist was that Adidas while being the sponsor of the summer Olympics, wasn’t able to get that much attention that Nike was able to acquire. The question is: How? The answer to that question is "Loopholes". Adidas made strict rules for other brands which prevented them from stealing their: Sponsorship place for showcasing their commercials. Athletes who represented its brand. Still, Nike was able to get ahead of Adidas.   How? Firstly, Nike allowed the athletes to choose whichever shoe they wanted to wear during the match. In this way, the athletes became the brand ambassador of Nike. Secondly, Nike showcased London, other than the London UK, in their commercials. Which legally allowed Nike to use the name "London" in their ads. Thirdly, Nike used teenagers as their brand ambassadors. Because they weren’t allowed to use real-world athletes in their commercials. Lessons that we learned here: A good strategy can get you far ahead, but a great strategy plus hard work can do wonders for you. Let me know in the comment section what you learned from this story. #nike #olympics

Was Nike not nice? The brand's bold 90-second ad, which aired during the Paris Olympics, asks “Am I a bad person?” This spot gives us emotional glimpses of iconic athletes like: 🏀 LeBron James 🎾 Serena Williams 🏀 Kobe Bryant ⚽ Kylian Mbappé Actor Willem Dafoe’s voiceover confesses, "I'm obsessive. I'm maniacal ..." and the spot ends with "Winning isn't for everyone." The ad created some controversy for not being very polite. 📣 Perhaps the spot stands out for that very reason. This raw, honest depiction of discipline at the highest level of sport reflects how Olympians are: 🎯 Focused 🏆 Driven to win 🥇 Seeking gold, not a participation ribbon What do you think? See the recent RetailWire article and let us know your thoughts on Nike's storytelling. #retail #ecommerce #media #marketing Nike

**Nike's 2024 Olympics Campaign: Winning Not for Everyone? Really? Nike’s recent Olympics campaign declares that “winning isn’t for everyone.” Wait, what? The brand known for “Just Do It” and embracing every athlete now hints at exclusivity? It’s a bit like telling a marathon runner, "Thanks for trying, but the finish line isn't for you." This shift feels like a departure from Nike's core message of inclusivity and determination. Are we witnessing a bold new direction or a drift toward narcissism? It’s as if the motivational coach suddenly decided to play favorites. Yes, it’s still early days, and maybe there's a deeper narrative yet to unfold. Nike has always been a master of storytelling, but this initial vibe feels a tad off. Will this resonate with their diverse and loyal fan base, or is it a misstep in their brand evolution? Let’s keep an open mind and see where this goes. Change can be good, but staying true to the essence of what made you great.... That’s crucial. What are your thoughts? Is Nike redefining motivation, or are they straying from their roots? #Nike #Branding #Marketing #Innovation #Advertising #Inclusivity #Leadership #BusinessStrategy #ConsumerBehavior #Storytelling #BrandEvolution #CorporateIdentity #Motivation #Athlete #Fitness #Change https://lnkd.in/guHrKW_d

For those who love, or even those with just a passing interest in marketing & sport, the summer of 2024 is such a mouthwatering prospect - Euro 2024, The Olympics, Wimbledon, The Open & The GAA Championships. Credit, where credit is due, but adidas (right on the eve of Euro 2024) have kicked it all off with a terrific campaign "Hey Jude". Littered with visuals and audio that evoke memories all sports fans can relate to, interspersed with visuals of retro outfits and Adidas Originals and garnished with a helping of some of their other key brand ambassadors (Beckham, Wrighty & Lampard) - it crescendos magnificently with the combination of the famous audio and 'Jude' Bellingham. It's another cracker of a content piece from their #YouGotThis series - which does such a good job of bringing Adidas global and multi-sport world under one roof and each piece of content features a brilliant choice of music. Landing on socials initially, it'll be interesting to see if/how the campaign evolves via other media throughout the tournament. Whether you're a brand partnering with a rightsholder, an athlete, a team - this summer is such an invitation to treat - a time to play with your brand and messaging and have it reflect or amplify the audience you want to appeal to. #sponsorship #marketing #sport #heyjude #advertising