Jacob Brain’s Post

One of the biggest revelations for many marketing managers is discovering that fewer leads can actually lead to higher revenue. Surprising, right? Even having fewer new customers can boost your overall profits. How does this happen? It’s all about quality over quantity. Not all leads are valuable, and not every customer spends the same amount. When your lead generation team understands this, they shift their focus from getting any leads to attracting high-value customers. The key is to analyze data to see which campaigns, ads, and even specific messages bring in these valuable leads. This ensures that your marketing and sales teams are on the same page, working towards common goals. Full-funnel analytics not only improves your metrics but also fosters better teamwork and more effective strategies. Embrace this approach to see how fewer, but more valuable, leads can transform your business. #Marketing #Sales #BusinessGrowth #Analytics #Teamwork

Continuously track and analyze your marketing efforts using analytics tools. 📈 Data-driven decisions allow you to optimize your campaigns, improve ROI, and understand what resonates with your audience. Set up KPIs and use tools like Google Analytics, social media insights, and CRM reports to monitor performance and adapt strategies.

Navigating Saturated Markets: Strategies for Success Entering a saturated market can be daunting, but with the right strategies, you can still thrive and stand out from the competition. Here are some key approaches to consider: 1. Differentiate Your Offerings: Develop a unique value proposition (UVP) that clearly communicates the unique benefits of your product or service. Focus on quality and exceptional customer service to create a loyal customer base. 2. Innovate Continuously: Stay ahead of the curve by constantly innovating and updating your offerings. Introduce new features, products, or services that meet evolving customer needs. 3. Target Niche Markets: Identify and cater to niche segments within the broader market. Tailor your marketing efforts to address the specific needs and preferences of these niche audiences. 4. Leverage Data and Analytics: Use data analytics to gain insights into customer behavior and market trends. Make data-driven decisions to optimize your marketing strategies and improve customer satisfaction. 5. Enhance Customer Experience: Focus on providing a seamless and personalized customer experience. Use technology to streamline processes and make interactions more convenient for customers. 6. Build Strong Brand Identity: Establish a strong brand identity that resonates with your target audience. Consistently communicate your brand values and mission through all marketing channels. 7. Collaborate and Partner: Form strategic partnerships with other businesses to expand your reach and offer complementary services. Collaborate with influencers and industry experts to enhance your brand's visibility. Surviving a Saturated Market: Differentiation Strategies That Work

Effective Marketing in the Modern Businesses Landscape The world of business is like a ladder the higher you go the longer you can expand and thrive. That's why I consider marketing to about more than just promoting products—it’s about building connections, fostering trust, and driving results. Here are six key aspects that I think every every business should prioritize: 1. Understand Your Target Audience: Truly knowing your audience—what they need, value, and struggle with—helps you create messages that resonate and campaigns that deliver results. 2. Maintain a Consistent Brand Identity: A cohesive brand image, from visuals to tone, builds trust and makes your business recognizable across all platforms. 3. Use Client Data to Grow the Brand Data isn’t just numbers—it’s the key to understanding customer behavior, optimizing strategies, and driving smarter decisions. 4. Stay Ahead of Digital Trends: Adapting to new platforms, technologies, and trends like social media and influencer marketing ensures your brand stays relevant. 5. Focus on Relationships, Not Just Campaigns: Marketing is about creating loyalty. Through personalized interactions and valuable content, you can turn customers into long-term advocates. 6. Harness Technology for Efficiency: Tools like CRM systems, AI analytics, and marketing automation help businesses save time, reduce costs, and deliver more personalized experiences. Marketing is always evolving, but these six pillars remain essential for success. Which of these do you think is the most critical for today’s businesses? #MarketingStrategy #DigitalMarketing #BrandGrowth #BusinessSuccess #MarketingTools

After analyzing dozens of marketing campaigns, I've discovered the most common factor that determines your business' success or it's failure. It's not your offer, your ad copy, or even your targeting... It's your system - or lack thereof. Here's the reality. Most service businesses are playing the game of marketing aimlessly. They jump from tactic to tactic, hoping something sticks. But here's what nobody's talking about... The businesses that consistently scale past to multi-six and seven-figures? They've stopped thinking in campaigns and started thinking in systems. Here's what this really means: 1. Your Customer Journey Is a Circuit - You have to think of your marketing as an ecosystem. Every touchpoint, every interaction, every conversion path is interconnected. When you understand this, everything changes. 2. The Momentum Principle - When you're able to build and implement proper systems: • Your content feeds your lead generation • Your leads fuel your sales process • Your sales create success stories • Your stories power more content This is how you create unstoppable momentum. 3. The Scaling Secret - The reason why some businesses can scale effortlessly while others plateau? It's because businesses built around tried and tested systems can: • Predict results before spending a dollar • Identify bottlenecks before they hurt • Scale winning campaigns without breaking what works So for those who want change. Here's your first step: Map out every step from stranger to customer. Identify any gaps. Those gaps are costing you predictable revenue. ______________________________ Want to see if a systematic approach could transform your marketing? Comment 'GROWTH' to schedule a free Strategy Session where I'll identify your biggest system opportunities. #MarketingSystems #GrowthStrategy #BusinessScaling #7FigureBusiness

One of the biggest eye-openers for many marketing managers when they start using full-funnel analytics is realizing that fewer leads can actually lead to higher revenue. Even more surprising, having fewer new customers can still increase your overall contribution margin. How is this possible? It's simple: not all leads are valuable, and not every customer spends the same amount. When your lead generation team grasps this, they understand that it's not about getting any leads — it's about getting leads that turn into high-LTV customers. The next step is figuring out how to attract these valuable leads. This involves analyzing data down to the campaigns, individual ads, and even the wording in those ads to see which targeting and messages attract the right people. With this approach, your entire marketing and sales teams can align their efforts and focus on the same KPIs. This unity transforms them from separate parts of the process into a cohesive, effective team. Full-funnel analytics doesn’t just improve your metrics; it changes the way your teams work together for better results.

One of the biggest eye-openers for many marketing managers when they start using full-funnel analytics is realizing that fewer leads can actually lead to higher revenue. Even more surprising, having fewer new customers can still increase your overall contribution margin. How is this possible? It's simple: not all leads are valuable, and not every customer spends the same amount. When your lead generation team grasps this, they understand that it's not about getting any leads — it's about getting leads that turn into high-LTV customers. The next step is figuring out how to attract these valuable leads. This involves analyzing data down to the campaigns, individual ads, and even the wording in those ads to see which targeting and messages attract the right people. With this approach, your entire marketing and sales teams can align their efforts and focus on the same KPIs. This unity transforms them from separate parts of the process into a cohesive, effective team. Full-funnel analytics doesn’t just improve your metrics; it changes the way your teams work together for better results.

Hey marketers, check this out. If your org is focusing on driving higher sales, improving customer understanding, or expanding brand reach in 2025, this is a helpful overview to share internally. Especially if you’re still navigating how to adapt your strategies to emerging trends like AI-powered analytics or influencer partnerships. -- Every successful marketing strategy in 2025 will focus on three core goals: - Driving higher revenue and sales (20% of leaders prioritize this). - Deepening customer understanding (16% are investing in this). - Increasing brand reach and awareness (16% are aligning efforts here). But achieving these goals isn’t without challenges. Many leaders are still struggling with: - Inefficient data collection methods. - Overlooking the power of diversified media strategies. - Lagging behind on AI-driven updates for SEO. The sooner you integrate these trends, the better you’ll perform in: - Using AI to optimize ROI and ROAS. - Creating personality-led partnerships to build trust. - Diversifying paid media across direct, indirect, and brand models (21% of leaders are emphasizing this). Marketing leaders surveyed have made it clear: 2025 is about adapting faster and smarter.

Are Your Marketing Channels Aligned with Customer Journey Impact, CMOs?🤷♀️ As someone who recently joined the "How CMOs Design a World-Class Marketing Organization" Gartner webinar, I’m eager to understand how I can add value to a company and help my future CMO shine. 🌟 I’m committed to developing my skills in data analysis, channel optimization, and strategic alignment to support our marketing goals. By actively engaging in discussions and learning from industry experts, I aim to bring fresh insights and innovative ideas that can enhance our marketing efforts and drive meaningful results. A recent Gartner study sheds light on how CMOs are mapping channel spend against their perceived impact on customer journeys. 📊 Here's a quick breakdown of the chart: 🚀 High Impact, High Spend: 💰 Search Ads, Social Ads, Video & Streaming - These digital channels are driving significant engagement, making them top contenders for budget allocation! 🔄 Moderate Impact, High Spend: 🎉 Event Marketing, Sponsorship, Partner/Co-op - While these require substantial investment, their effectiveness in enhancing brand loyalty and consideration is noteworthy. 📉 Low Impact, High Spend: 📬 Direct Mail, Influencer Marketing - These channels may need reevaluation as they don’t seem to yield expected results despite high costs. 🌟 High Impact, Low Spend: 🔍 SEO, Email Marketing, and Audio/Podcast - Here lies the opportunity! Investing in these channels can enhance brand visibility without breaking the bank! 💡 What strategies are you finding effective in maximizing your marketing spend and impact? Thank you, Sally Witzky #MarketingStrategy #CMOInsights #DigitalMarketing #CustomerJourney #Gartner #DataDrivenMarketing #GenerativeAI #MarketingTransformation #MarketingLeadership #PutMeInCoach