Jake Lenz’s Post

Three cars, three opportunities to win. For the team, for sponsors, for the fans. How is your commercial rights strategy in 2025 seeking to put your partners in a position to capitalize on your success?

Do you care about F1? A growing number of people are starting to around the world, especially in the States. Liberty Media bought the commercial rights to Formula 1 back in 2017 for $4.4 billion. The valuation of F1 has soared north of $16 billion recently, and this season consists of the most races ever. The sport is growing, and the lucrative American advertising and audience has become a big priority for the folks in F1. Read the article to learn more https://lnkd.in/esrR_PDx

In my last post, I talked about what really wins championships—driver or car? Now that the season’s wrapped up, I’ve got a slightly different answer. Championships are won by someone who’s smart, patient, and refuses to give up. And this time, that person isn’t a driver—it’s Zak Brown. From navigating McLaren through tough times to bringing them back to the top, Zak has made some game-changing moves that turned the team from where they were in 2016 to winning the Constructors' Championship this year. Here’s what I think we can all learn from Zak’s leadership: 🚀 Learn to sell: If there’s anyone to learn marketing from, it’s Zak. He completely redefined how sports sponsorships work in F1 by using McLaren as a platform for software and tech partners. He pulled in sponsors from industries like finance, luxury, and consumer goods – all of which have made the brand what it is today. 🤝 Ask for help when you need it: From near insolvency to winning the championship. It’s not been an easy ride for the team. Knowing when to ask for help became a key factor in making the team you see today. In 2020, MSP Capital infused a $236M lifeline for a significant stake in the team to keep them alive and thriving. 🔑 You can’t do it all on your own: Zak brought in top-notch engineering talent and made key changes to stabilize the team and reignite the energy within McLaren. 📈 Keep up with the times: Zak’s fresh approach to fan engagement, esports, and electric racing series made McLaren more relatable and expanded their reach into new markets while keeping their rich history and legacy in motorsports very well alive. Big congrats to McLaren Racing on an epic season! After 26 years, welcome back to the champions’ club. 2025 looks like it’s going to be even better! 🏆 #F1 #McLaren #Champions

An interesting article on the importance of having the right commercial strategy for your business. Having more sales people doesn’t mean you will multiply your sales revenue. Ensuring you have the right information and assets around you to articulate the value you can add to your clients is key, as is building the right portfolio of clients so that they can not only benefit from your focussed and timely support, but also benefit from the partnerships you can bring to expand their business offering. A focussed and targeted commercial strategy is often relegated below the product or hiring plans - they are all complimentary and essential to ensure long term business continuity and growth.

We had the pleasure of meeting Chad and his incredible team from Thompson's Motorsports in Terre Haute, IN, at the NPDA Dealer Connect event. Now, we’re thrilled to be partnering with them to level up their sales game through our tailored training sessions! 🎉 In this featured clip, Tom shares a powerful approach to sales that resonates with both the team and their customers: 🔑 Key Takeaways from the Training Session: Match the Customer with Their Dream Bike: It’s not just about a sale; it’s about finding the bike that brings joy every time it’s seen in the garage. Address Pricing Openly: Avoiding the price conversation creates distrust. Acknowledge it confidently and tie it into the process of finding the right bike. Use Mirroring Techniques: Build rapport and alignment with customers through non-verbal cues that foster trust. 📹 Watch the video to see Tom in action, helping the team at Thompson’s Motorsports refine their strategies and drive results. 💬 Let us know in the comments if you’re ready to transform your team’s sales approach like Chad’s team! National Powersports Dealer Association #SalesTraining #MotorcycleSales #TomOConnorSalesAcademy #DealerConnect #ThompsonsMotorsports #NPDA #SalesSuccess

Liberty Media and Formula 1 have now 12 positive and strong 3 month periods in a row 🙌 The Q2 2024 is no exception. Let's look at the Q2 results since Liberty Media acquired Formula 1 in 2017. 👉 The number of races is 8, highest number of races in Q2 so far. 👉 Operating income in Q2 2024 is $84 million, the highest Q2 result so far 👉 Total revenue in Q2 2024 is $871 million, the highest in Q2 sor far

The incredible world of motorsports have been here for a long time and it still has promising years to come. Thousands and thousands of people unite at each Grand Prix, numbers rising season after season (let’s forget when they said in 2022 that spectators were on the declin!), as Le Mans showed again this year with almost 300000 people attending from Thursday to Sunday, breaking a new record! More and more brands want a share of it, from food to insurances, from beverages to fashion, from tech to e-commerce. Motorsports are for sure a valuable place to be and a great place for success. Partnerships and sponsorships help turn these incredible events into unique experiences, but let’s not forget the return for investment they provide. Millions of people worldwide, investors, manufacturers, international media, passionate consumers, you name it. The reach knows no limit and right now is such a great time to be part of it! Let’s connect if you’re interesting in knowing more about how to invest in motorsports 👋 #motorsports #motorcycle #investment #sponsorship #partnership #motogp #race

A successful story starts a new chapter

Racing isn’t just a hobby for me—it’s a mindset. Competing in motorsport is about focus, discipline, and strategic thinking, which are the same qualities I bring to my business and professional life. As I gear up to race in the BRSCC Audi TT Cup Championship in 2025, I’m looking to connect with businesses that share a passion for performance, precision, and growth. Sponsorship isn’t just about a logo on a car; it’s a partnership that tells a story—of ambition, resilience, and success. This journey mirrors my work at Savage Performance Consulting, where I help businesses & individuals scale, solve challenges, and achieve big goals. Racing keeps me sharp and ready to tackle the fast-paced world of leadership and strategy. If this sounds like something you’d like to be part of—or if you know someone who’d value the exposure motorsport brings—let’s talk Thank you to everyone who continues to support my journey. Let’s make 2025 a winning year, both on the track and in business #PaulSavageRacing #Motorsport #BRSCC #Sponsorship #Leadership

Racing fans and business gurus, ever noticed how local businesses and stock car racing are a perfect match? They both thrive on speed, strategy, and a bit of showmanship. 🏁 At Kingsport Speedway, this is super clear. Local businesses fuel the racing scene, and in turn, the track offers a fast lane for brands to zoom ahead in visibility. 🚀 If you're looking to get your brand into the winner's circle, remember, it's not just about being fast. It's about being seen and remembered. 🏎️💨 Ready to upshift your social media game? 📈 Explore our comprehensive suite of services at TrackBarMedia.net and let's race to the top together! 🏆 #LocalBusiness #StockCarRacing #TrackBarMedia TBM #sponsor #sponsorship #racing #business #marketing #advertising #racing #nascar #iracing #esports #iracing