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Williams Racing took home the prize for having the highest social growth over any other team in 2024. They enjoyed 34% growth between January and December last year, but the really interesting thing is that the first half of the season only saw their socials grow by 6%, compared to 25% for the second half. With Sainz being announced for 2025 onwards in July, followed by Colapinto replacing Sargeant a month later, it's easy to see why the second half of the season likely got more attention, especially when huge South American brands like Globant and Mercado Libre backed Colapointo in his debut stint in F1. It will be interesting to see how the Alpine Formula One Team's socials change now that they have secured his services as a reserve driver and whether or not they will attract sponsorship from similar brands following Colapinto's journey. 𝗧𝗼𝗽 𝟯 𝗧𝗲𝗮𝗺𝘀 | Observed Social Account Growth across FB, IG, X, TT, YT 🥇 | Williams Racing: +34% 🥈 | Ferrari: +21.6% 🥉 | McLaren Racing: +19.9% 🏎️ | Average across all teams: +16.8% 🏁 Let's chat if you want to talk about anything F1, sport or sponsorship! 🏁

🚨 5 of the top 50 most marketable athletes in SportsPro are racing drivers! 🚨 It’s no secret that motorsports is one of the most dynamic and powerful platforms for brand exposure, but seeing this recognition from SportsPro highlights just how far we’ve come. 🏎️🔥 Racing is more than just speed; it’s about cutting-edge technology, innovation, and a global fan base that’s fiercely loyal and engaged. In fact, motorsports consistently punches above its weight compared to traditional sports when it comes to advertising opportunities. Brands are increasingly waking up to the fact that the high-octane, high-visibility nature of racing offers unique access to passionate fans and a chance to align with performance-driven culture. 🏁🚀 If you’re not yet seeing the massive potential of motorsports in your marketing strategy, now is the time to shift gears. With athletes like Lewis Hamilton and Max Verstappen leading the way, it’s clear that racing isn’t just a sport — it’s a marketing powerhouse. Let’s keep pushing the boundaries. What’s your brand’s next move in motorsports? 👊 #Motorsports #Sponsorship #Marketing #SportsBiz #BrandActivation #SportsPro50MM

MotoAmerica's recent event at Michelin Raceway Road Atlanta was a success. While rain tempered Sunday, Saturday was exceptional as was the racing across all three days. On Sunday, Tytlers Cycle Racing BMW’s J.D. Beach, lost control and slid out of third place only to get back on and finish an impressive fourth place.   The social media post, titled “Motul Moment Of The Race,” is an excellent example of a MotoAmerica branded content feature, this time elevating MotoAmerica Official Partner, Motul USA. The clip has generated nearly 4M impressions, 2.4M video views, 115,000 engagement and 1,500 shares in less than a week on just Facebook. The post will continue to deliver branding, social tag impressions and inherent endorsement for Motul indefinitely. #contentcounts   #motoamerica #motorsports #motorsport #racing #motorcycles #motorcycleracing #powersports #competition #athleticism #sports #livestreaming #socialmedia Meta #brandedcontent #sponsorship #partnership #motul #motulusa 

🚀 Unleashing Opportunity with Paul Savage Racing in 2025! 🏁 I’m thrilled to announce the launch of the Paul Savage Racing 2025 sponsorship proposal! Our journey in the BRSCC Audi TT Championship is more than just racing—it’s about building partnerships that deliver real value for brands. 📢 Why sponsor Paul Savage Racing? Premium branding opportunities on our race car and equipment. Access to a passionate and loyal motorsport audience, both at the track and online. Unforgettable experiences, including exclusive trackside hospitality and B2B networking. Maximise your marketing ROI with measurable engagement and media exposure. 🔥 2025 Highlights: From Silverstone to Brands Hatch, your brand could be part of a thrilling journey across the UK’s most iconic circuits. Whether it’s a logo on the car or strategic visibility through social media, we’ll help you drive your brand forward. 💡 Let’s Talk! Spaces are limited, so don’t miss out. Learn more by downloading the proposal below or contacting me directly to explore how we can work together to achieve greatness on and off the track. #Motorsport #Racing #Sponsorship #BrandVisibility #MarketingOpportunities #BRSSC #AudiTT

"A Crowd Favorite" It is so true. Someone you and your brand could get behind. Where are my sponsorship folks? Let's chat about something special for you in 2025. Looking forward to many more years with Sting Ray Robb, let's chat! #sponsorship #motorsports #marketing #corporatesponsorship #indycar #formula1 #nascar #branding #endoursements #sportssponsorships #sponsorshipstragety

Motorsport or Euros? How does partnering with Motorsports compare with partnering with the Euros? This is a very common question amongst companies and brands right now. When picking which event you’d like to partner with, there are many aspects one should consider. It is important to define: - what it is you want from your partnership. - the reach you want to achieve - the territories you want to touch - the length of the campaign - the values you want to attract And much more... Selecting the best sport property for your brand is a complex choice with many variables to consider. Find out more in our latest feature, link in the comments. #MotorSport #Euros

A Watch That Tells a Story This Christmas, I received a thoughtful and meaningful gift from my wife—an Omologato watch. What drew me to this brand is not only its precision and craftsmanship but also its deep roots in motorsports. Omologato has a rich history of sponsoring motorsport teams, events, and drivers, which directly aligns with the mission of Road To Racing Canada (R2R) As someone passionate about motorsports and helping young drivers make their way up the racing ladder, I see a powerful parallel between Omologato’s commitment to the racing world and my vision for Road To Racing. Their focus on excellence and authenticity mirrors our goal of nurturing the next generation of elite drivers. It’s not just about a watch—it’s about creating a legacy of passion, precision, and performance in everything they do. For me, the connection is personal. When I received my Omologato watch, I was reminded that just like in motorsports, every detail counts and every partnership matters. The brands that support Road To Racing are doing the same—they’re connecting with customers on a deeper more meaningful level and turning that into sales. If you’re interested in how your brand can make an impact, align yourself with Canada’s future stars, support your brand’s values, and connect with loyal passionate Motorsport fans, I’d love to connect and explore potential sponsorship opportunities. #Motorsports #Sponsorship #BrandPartnerships #Philanthropy #RoadToRacing #Omologato

Racing fans and business gurus, ever noticed how local businesses and stock car racing are a perfect match? They both thrive on speed, strategy, and a bit of showmanship. 🏁 At Kingsport Speedway, this is super clear. Local businesses fuel the racing scene, and in turn, the track offers a fast lane for brands to zoom ahead in visibility. 🚀 If you're looking to get your brand into the winner's circle, remember, it's not just about being fast. It's about being seen and remembered. 🏎️💨 Ready to upshift your social media game? 📈 Explore our comprehensive suite of services at TrackBarMedia.net and let's race to the top together! 🏆 #LocalBusiness #StockCarRacing #TrackBarMedia TBM #sponsor #sponsorship #racing #business #marketing #advertising #racing #nascar #iracing #esports #iracing

In my last post, I talked about what really wins championships—driver or car? Now that the season’s wrapped up, I’ve got a slightly different answer. Championships are won by someone who’s smart, patient, and refuses to give up. And this time, that person isn’t a driver—it’s Zak Brown. From navigating McLaren through tough times to bringing them back to the top, Zak has made some game-changing moves that turned the team from where they were in 2016 to winning the Constructors' Championship this year. Here’s what I think we can all learn from Zak’s leadership: 🚀 Learn to sell: If there’s anyone to learn marketing from, it’s Zak. He completely redefined how sports sponsorships work in F1 by using McLaren as a platform for software and tech partners. He pulled in sponsors from industries like finance, luxury, and consumer goods – all of which have made the brand what it is today. 🤝 Ask for help when you need it: From near insolvency to winning the championship. It’s not been an easy ride for the team. Knowing when to ask for help became a key factor in making the team you see today. In 2020, MSP Capital infused a $236M lifeline for a significant stake in the team to keep them alive and thriving. 🔑 You can’t do it all on your own: Zak brought in top-notch engineering talent and made key changes to stabilize the team and reignite the energy within McLaren. 📈 Keep up with the times: Zak’s fresh approach to fan engagement, esports, and electric racing series made McLaren more relatable and expanded their reach into new markets while keeping their rich history and legacy in motorsports very well alive. Big congrats to McLaren Racing on an epic season! After 26 years, welcome back to the champions’ club. 2025 looks like it’s going to be even better! 🏆 #F1 #McLaren #Champions

🏎️ 🏁 As the racing season kicks into high gear, the world of motorsport is undergoing an exciting phase of evolution and expansion. There is a significant surge in engagement for both NASCAR and F1 since 2019, with NASCAR witnessing a remarkable 32% increase and F1 notching up by 21%, highlighting the expanding appeal of motorsports. In this rapidly evolving landscape, motorsport sponsorships present an irresistible opportunity for brands to connect with a dedicated audience. Get more insights in our latest article ⬇️ #Motorsports #SponsorshipOpportunities https://lnkd.in/ekvm84nj