According to the U.S. Bureau of Labor Statistics we ended September with 7.4 million job openings, relatively unchanged from the prior month. And, hires stayed steady at 5.6 million. How do we close the gap on these 2 million jobs? On this #HRThursday let’s talk #TalentAcquisition
When I started my career we would post job openings in the newspaper and have an open house. Then I got super creative and started advertising on the radio! My how times have changed…. Today’s talent acquisition leaders are playing in the space of “personalized recruiting” as we compete over a shrinking talent pool.
Personalized Recruiting involves tailoring the whole recruitment process to meet each applicant's unique needs and preferences. Personalization can take many forms like unique communications, customized emails, and communication strategies based on the candidate's profile and preferences. This approach calls us to align recruiting with our organization’s social media strategy, technology roadmap and strategic plan. Instead of “posting and hoping”, today fortune favors actively reaching out to draw people to you.
Targeted social media campaigns and personalized recruitment videos work, but they do take more time. And patience from the system. The rule of 7 shows that customers need to see your brand at least 7 times before they commit to a purchase decision. Translation; clicking a link to apply can take at least 7 contacts/touch points.
SHRM recently reported that 72% of HR leaders are using AI in recruitment. This could range from AI scrubbing applications, to writing/sending personalized messages to bots pulling candidates from the internet. Once you have a candidate on the hook, personalization increases candidate engagement by 35%. Savvy talent acquisition leaders don’t wait to schedule an onsite meeting, they quickly get on the phone for virtual interviews and text candidates to keep them involved at each step. They use technology and move fast to get the candidate an offer.
Today’s talent acquisition team has a new best friend: #OrganizationalDevelopment. You have talent within your company to mine! Creating skill-based platforms like GitHub, Kaggle provide direct skill demonstration. Leveraging real-world project assessments replaces traditional interviews. Showing your employees their career options (think lattice not ladder) and moving them into new role, maybe even creating customized roles, for their own development. Instead of an open house for external candidates, hold a networking event or skill-building workshop for employees only (call it perq and give out free snacks).
Join the conversation, come to Penn State Health! Check out this Concierge Coordinator under Erika Hanna, MS, PHR, CMI. Or, even better, DM me!
https://lnkd.in/ePVeNbG5
#hrlife #hiring #hiringtips #ContinuousLearning #LearningCulture
Senior Principal of Americas JAB | Senior Principal Ramsay Black | Executive Recruiter | Business Development Partner
5moIf a candidate cannot do the simple tasks up front as in respecting your process as a professional in your space, you're in for an uphill battle no matter how "good" they look on paper! Can be expectations to that, but you get the gist! Sometimes recruiters get caught up in a great resume or feel the pressure to quickly fill a role, and that's when core values in the hiring process can slip. I learned this the hard way! It’s important to stay focused on the bigger picture—ensuring the right fit, both technically and culturally, is key for long-term success. Rushing to fill a position without sticking to your standards rarely pays off in the end.