Jadyn Jay, MBA’s Post

I had a blast presenting this all new presentation last week at EXPOPUBLICITAS MX in Mexico City. While The Age of Influence was a forward-looking book looking at the value of influencers not only in their ability to amplify content but also for the sheer value of the content that they create, influencer marketing has changed a lot in the last few years. Specifically, the role of TikTok, the era of recommended media, the popularity of short-form video in social media, and the emergence of not only the creator economy, but of creator commerce. Not to mention the more strategic roles that user generated content and brand ambassadors have, which is the subject of a second dedicated presentation that I delivered! All of these things require you to re-examine your influencer marketing strategy, and that is why this presentation I have "re-introduces" influencer marketing. If you organization or association is looking for a fresh, insightful, and actionable perspective on influencer marketing, I would be honored to serve you! #influencermarketing #creatoreconomy #creatorcommerce #brandambassador #usergeneratedcontent

Last month, we had a wonderfully insightful session with the lovely and knowledgeable Laura Giromini Arrigoni, the personality behind VivereNewYork. She discussed the real ROI on influencer marketing and led us on a productive "influencer audit," pointing out which exact metrics to look at on organic content when assessing if an influencer is right for your brand. There are hundreds of conversations to be had around influencer ROIs, but hearing Laura's invaluable perspective as a content creator herself helped put things in a new light for us. While it's a reality that certain influencers will buy likes, Laura helped us focus on the two most important metrics indicative of real, quality brand awareness and consideration: shares and saves. In other words, if a post has as many likes as it does views, but only 5% of viewers saved or shared, it's likely that those likes were bought. We at Octonano have always prided ourselves on quality over quantity, so this session was exactly what we needed to keep pushing our standards higher in 2024. Struggling to identify the right influencers for your brand? Get in touch with Octonano today! ⁠ #influencermarketing #returnoninvestment #influencer #nycagency #octonanonyc

🧠 Influencer Needs to be Your Lead Channel 🧠 It's time to rethink influencer marketing. No longer just a PR play, it's now a driving force in the marketing mix. Here’s why: 🚀 Beyond Branding: Influencer marketing is reshaping industries. Look at The Ordinary, TALA, PRIME – they're not just known; they disrupting the normal market playbook, thanks to influencers and social. 📈 Market Share Shift: Established brands, take note. Newcomers are not just entering the market; they're dominating it with influencer-led strategies. It's a wake-up call to evolve or be left behind. #️⃣ #TikTokMadeMeBuyIt: This isn't just a hashtag; it's proof. Billions of views, millions of purchases. Influencers are now a direct line to consumer wallets. When I spoke to Mike Nicholson on the Six Sells podcast, my message was clear: Influencer marketing isn't a side act; it's the main event. It's time to lead with it, not just add it on. #InfluencerMarketing #MarketLeaders #TikTokTrends #BusinessGrowth

One of the strongest arguments to consider when investing in promotion of any kind is the credibility it draws to the brand. Trust is the first step to consideration of purchase. This is where #InfluencerMarketing shines. We are constantly bombarded with advertisements and marketing messages but the human touch offered by Influencer Marketing sets it apart. By having a human connection to your brand and moreover, a reliable face associated with it inspires the consumer to give a vote of confidence to it. Consumers are more likely to trust recommendations from individuals they admire and resonate with than other traditional methods. This is what makes the relatability and authenticity afforded by Influencer Marketing invaluable. Ultimately, the credibility garnered through Influencer Marketing not only drives immediate consumer trust but also lays the groundwork for long-term brand loyalty. By leveraging the trust and authenticity of influencers, companies can effectively enhance their credibility, foster consumer trust, and ultimately drive business success in a competitive marketplace.

You can listen to Tom Sweeney from Brainlabs give his full masterclass on influencer marketing, by searching for The Six Sells Podcast wherever you get your pods.

We've been servin' up results for restaurant clients for over 10 years and are ready to share our secrets to success with influencer marketing. Join Influencer Strategist Abby Papenfus and Founder + CEO Kate Finley on May 2 for an "Ask Me Anything" style event for restaurant marketers. We'll have answers to all your burning questions like: ✨ How can you grow restaurant awareness + attract new customers with influencers? ✨ What are some strategies for attracting Gen Z diners? ✨ Are micro or macro influencers best for my business goals? ✨ How do you track + measure the success of an influencer campaign? ✨ What is the best strategy for jumping on trends + cultural moments? Register + save your seat, below ⬇️ https://lnkd.in/emeRuweS #InfluencerMarketingForRestaurants #RestaurantMarketing #InfluencerMarketingWebinar #WebinarOfTheWeek

"When Life Gives You Lemons, Make Lemonade with Simplee's Influencer Magic!" Are you tired of feeling like a small fish in a big pond when it comes to marketing your brand? Let Simplee be your fairy godmother and sprinkle some influencer magic on your business! We understand that in today's digital age, connecting with the right influencers can make all the difference in boosting your brand's visibility and credibility. Our team at Simplee, the enchanting Influencer Marketing Agency based in India, is here to help small and medium-sized brands like yours soar to new heights. With Simplee, you can say goodbye to the headaches of navigating the complex world of influencer marketing. We offer a one-stop solution where influencers and brands can come together in a harmonious dance of creativity and promotion. Think of us as the matchmakers of the digital world, pairing brands with influencers who can authentically showcase their products and services to a wider audience. From Instagram to Youtube, our diverse network of creators in various niches is ready to work their magic for you! Don't let your brand be a wallflower in the crowded marketplace. Let Simplee sprinkle some influencer fairy dust on your business and watch it bloom like a beautiful flower in the garden of digital marketing! Connect with us today and let the magic begin! #influencermarketing #branding

Are you adjusting your social media or influencer marketing strategy mid-year of 2024? Sprout Social, Inc. reports on social content and influencer marketing benchmarks may provide insight into adjusting the current strategy when producing and posting brand content on social media or influencer partnerships. Navigating social media algorithms and customer behavior changes might be overwhelming but from the report, few things stay relatively the same. Instagram and TikTok are still the main platforms, while themes such as Fashion, Beauty, and Food & Drink remain the main topic that attacks customers. #SocialMediaStrategy #ContentStrategy #InfluencerMarketing #IndustryReport #SmallBusinessInsight