Marking an industry-first, JLR will adopt tyres made with FSC®-certified natural rubber at scale across its luxury vehicle portfolio, including on the new Range Rover Electric. Global tyre manufacturer Pirelli will supply over 250,000 FSC®-certified tyres per year to JLR, made from natural rubber sourced from FSC®-certified plantations. Representing a significant step in increasingly sustainable tyre production and adoption, this collaboration supports the preservation of forests and promotes sustainable development. As core pillar of its Reimagine strategy, JLR is fully committed to ethical and responsible sourcing, including ensuring natural rubber used in its tyre production is checked at every processing stage right the way through to origin. Read more here: https://lnkd.in/d_TuBpV9 #JLR #Reimagine #Sustainability #SupplyChain #ForestStewardshipCouncil #FSC FSC®N004537
A great step towards more #Responsible and #Sustainable #SupplyChain
Inspiring!
👏 We love seeing these sort of posts! #SustainableFuture