Jai Dolwani’s Post

Temu is disrupting the e-Commerce market. It is impacting Amazon and the dollar store channel, particularly Dollar General and Dollar Tree Stores. It has an effective #supplychain machine that is allowing it to disrupt the market as we know it. - Incredibly low pricing because it deals with the manufacturers directly - It controls pricing and its own supply chain and #logistics - There is no "middle man." - It leverages social media and influencers - Quality is decent Stay tuned for our newsletter article by Marcus Xue and me coming out tomorrow for an insightful look into the latest disrupter in the market. ------ If you find this post helpful, consider sharing it and comment below 👇 Pondview Consulting, LLC #thesupplychainevangelist #supplychain #procurement #manufacturing ✅ Hit 'Follow' to stay updated, ring the 🔔to get notified and join the conversation by sharing your thoughts on supply chain and procurement in the comments below. 👇 ✅ Subscribe to my newsletter, The Supply Chain Evangelist, as I share the good, the bad, and the ugly of the end-to-end supply chain. Link to subscribe by my name above.

DLVRD Media 🤝 GR0 As a business, we were never interested in an ‘exit’ strategy. That was never the goal. We’re not going anywhere. I simply love talking to Amazon support too much to ever leave the space. But, in the same way that Amazon sales are heavily influenced by DTC marketing strategies, our business was designed to fit seamlessly and integrate with those managing other marketing channels. We do this unofficially all the time. But as Omnichannel marketing becomes more and more important, DLVRD Media joining forces with GR0 to create a full-scale, cohesive marketing offering was a no brainer. We’ve worked closely with the Gr0 team the past few years and discovered we were incredibly aligned in our focus on communication, proactivity, and empowering team members to think outside the box. But, most importantly, our mutual understanding that vowels are completely optional/replaceable when naming a company. So, we decided to make it official. Let’s keep this thing rolling! Jon Zacharias Kevin Miller Riane Sanchez Matthew Meech

Technology enabling retail/in-store media networks continues to be a growing space we've seen a lot of activity in. RMNs essentially transform retailers into a direct media channel, granting suppliers an untapped path to advertise their products. Leading retailers like Walmart, Target and Amazon are indisputably the goliaths in this space, but they've opened the door for smaller players to follow suit. Companies we've come across like Taiv and Pēq seem to be capitalizing well on the middle/long tail opportunity here. While Silicon Road Ventures hasn't yet taken a bet in this space, we're tracking it closely and are definitely bullish on the long term growth in this space.

What's the secret behind the success of giants like Amazon, eBay, and Zalando?   Well, there are probably many… 🤡   But for sure one of them is how they've mastered the art of creating new revenue streams through personalized advertising 🪡   This kind of advertising goes by many names – sponsored placement, sponsored product ads, commerce media. At Relewise, we call it Retail Media 💥   Here's how it works ⚙️   Most retailers have a treasure trove of data about their customers, known as first-party data.   This data provides unique insights into customer behavior that only the retailer possesses 🔑   Naturally, suppliers and brands are eager to tap into this valuable information.   When a user searches for a product they’re selling, suppliers and brands can pay the shop to have their product boosted in real time 💰   It creates a better experience for the shopper, ensures visibility with the right timing for the brand, and creates an extra revenue stream for the retailer 🫱🏿🫲🏻   If you want to read more, check out our latest blog post on retail media - link in the comments. 👇🏼

Everyone in the ecom world loves controversy. I dove into the data from over 20,000 1P brands to bring you the truth that some Agencies & Accelerators get wrong. 👇 "Vendor Central is dying." Not quite - its' transforming. ⛔ 7,337 brands are shifting away from Vendor Central, representing a monthly revenue of $5.615B. 💹 BUT 8,222 brands are moving toward Vendor Central, with a combined monthly revenue of $5.588B. Why does this matter? Because Amazon has been trying to move to a brand-centric platform rather than a seller-centric platform, and you need to jump in. There are amazing opportunities for Agencies and Accelerators, you just need to identify them. Want to know more? Want to know anything else? Drop it in the comments! 👇 #AmazonAccelerator #VendorCentral #AmazonAgency Neato® Pattern® Netrush SuperOrdinary Spreetail Recom Kaspien Reach Brands Outdoor Equipped Fortress Brand

🚀 **Exploring New Horizons: Amazon DSP for General and Modern Trade Brands!** 🚀 In today’s fast-evolving digital landscape, it's crucial for brands to stay ahead of the curve in their marketing strategies. One such innovative avenue is Amazon DSP – traditionally seen as the domain of eCommerce and Amazon’s -specific brands. But here's an interesting thought: Can general or modern trade brands also tap into the power of Amazon DSP ads? The answer is a resounding YES! Amazon DSP offers an unparalleled opportunity for these brands to reach their target audience, both on and off Amazon. This is not just about direct sales; it’s about brand visibility, customer engagement, and creating touchpoints in the consumer journey where they least expect but most engage. #Paxcom #amazonads #AmazonADvisors

Recently I've had the pleasure of working with Bernie Che, Director of Omnichannel Platforms at Flywheel. Flywheel offers a suite of digital commerce solutions, purpose-built to accelerate growth for the world's leading brands. With a comprehensive on-Amazon Ad strategy in place for one of their brands, Flywheel wanted to bring high-intent shoppers from Google into their brand's Amazon marketing mix. The goals using Ampd were: 1. Use Google Ads to increase the audience and effectiveness of their various retail.com ad types 2. Utilize Ampd's ad tech to send Google traffic to Amazon with closed-loop keyword attribution, and be able to scale campaigns efficiently. Click here to read more about what Ampd and Flywheel were able to achieve together: https://lnkd.in/g2J8QQPf -- #GoogleAds #Amazon #RetailMedia #Google #RetailAdTech #Ecommerce #AmazonPPC #AdTech #PPC #Omnichannel

Amazon Prime Day, now in its 10th year, is more than just a sale—it's a retail event that sparks billions in revenue for Amazon and competing retailers. To discover why this mid-July shopping spree is essential for brands and consumers alike, and how businesses can strategically navigate the frenzy to maximize their gains, check out the full article: https://lnkd.in/eVmXJ2zn #AmazonPrimeDay #Retail #Ecommerce #ShoppingSpree #Sales #ConsumerTrends #Marketing #BusinessTips #PrimeDay

Find out who leads the fragrance category on Amazon for June with our Kinator-powered report! Learn how our digital shelf analytics tool drives strategic decisions and brand growth. Download the report and book a demo today! #amazon #keywordreport #perfume #ecommerce #paxcom

The solution doesn't lie behind replicating #PrimeDay, especially since Amazon has optimized its profit formula for over a decade while improving multiple program dimensions, such as delivery time, policies, business partners, etc. In other words, attempting to win this game by replicating the gold standard is not only risqué but also will validate Amazon Prime as the undisputed leader. This approach could potentially erode your #brand equity and #loyalty, making it a risky strategy to pursue. There is another path, an uncharted one, that presents a significant opportunity for #growth by revamping (contrary to replicating someone else tactics) how #businesses reach and interact with #consumers, especially Millennials and Gen Z, who no longer respond to traditional #Retail methods or mainstream pop culture that gravitates around a consumer's world that no longer exists. #retailindustry #retailers #CEO #CMO #marketing #socialcommerce #socialmedia #ecommerce #CBM https://lnkd.in/eXj6yp9J #socialmedia