Jake Archey’s Post

I'm thrilled to share our latest video: "The Future of Craft Beer: Predicting the Next Big Styles After IPAs." This comprehensive exploration offers a unique perspective on the evolving craft beer industry, perfect for both enthusiasts and professionals in the brewing world with the Brewers Association's Competition Director Chris Williams 🔍 In this video, you'll discover: The current trends and future predictions in craft beer, especially post-IPA dominance. Insights from major beer competitions like the Great American Beer Festival and World Beer Cup. The growing popularity of styles like light lagers and what this could mean for the industry. Expert opinions and predictions on the next big beer styles. Whether you're in the brewing industry, a craft beer aficionado, or looking to stay ahead of market trends, this video is packed with valuable information. 📺 Watch here: https://lnkd.in/gr9wnN5r Feel free to share your thoughts and insights in the comments. Let's discuss what the future holds for the craft beer industry! #CraftBeer #BrewingIndustry #BeerTrends #MarketInsights #CraftBeerCommunity

How can Clear Brew support you? 👇 We are kick-starting the week with a quick reminder of how we can support you as we head towards the summer season! 👀 We will maintain and manage your beer line cleaning and even act as an extra pair of eyes when it comes to general cellar maintenance ✍️ As always, our blog is full of hints & tips to help you through the season ahead 🍻 Your venue's needs are our priority. We work closely with you to understand the individual needs of your venue and help ensure your bar is geared up to serve great pints! Discover more at www.clearbrew.co.uk #MondayMotivation #BeerLineCleaning #BetterBeerBetterBusiness #ClearBrew

Here's the scenario - you are mid-program planning and a sponsor on wants to consider serving kegs of beer during the opening reception. You reach out to your catering contact and they come back with some terms that make you go 😅 . You jump on Google and search Jockey Box and get a bunch of pictures of horse riders, and a few pictures of a cooler. You finally jump on teams and ping a co-worker with F&B experience to ask them what the heck a Jockey Box is. Let me save you the time, energy, and slight embarrassment. A Jockey box is a retro-fitted cooler that includes the ability to tap and pour from kegs. Typically used for quarter barrel kegs, It's a great table-top keg option for events. The next step up would be a kegerator (a bit more self explanatory) however, not all kegerators are created equal (and not all kegs are created equal). If you are planning on using keg beer or beverages make sure you check what type of tap you need, how it's being chilled, and how it's being served. #BeerLogistics #eventplannertips #eventprofs #storytime #events

The NCAA Men’s & Women’s Basketball Tournaments brought a lot of excitement to Raleigh, North Carolina. As a craft beer enthusiast, I noticed that breweries like New Belgium Brewing, Wicked Weed Brewing, and R&D Brewing were big winners during the event. This success may be specific to the Raleigh market, but it applies to larger markets as well. Having beer on tap in the right places and keeping it in stock with wholesalers was crucial in March. These two factors helped boost sales for these breweries in the North Carolina market, elevating their H1 2024 numbers and adding to the growth they were already experiencing in Q1 2024. However, not all craft breweries were successful during the tournament. Some missed the boat by not timing their promotions in the on-premise and off-premise to activate craft beer around the NCAA events. Craft beer consumers watch sports while drinking beer, so having out-of-stocks or no representation in the on-premise could be another reason why craft breweries are starting 2024 down 25%.

BBPA Launches 2024 Manifesto for Brewers and Pubs in Parliament The British Beer and Pub Association has launched their manifesto for brewers and pubs ahead of the upcoming General Election in the heart of Parliament, with speeches from Minister and Shadow Leader of the House of Commons Lucy Powell welcoming the document and the role of brewers and pubs in Britain’s future prosperity. The speakers were joined by representatives of some of the biggest brewers and pub companies in the UK, alongside over 30 other MPs who were able to hear about the problems the sector is facing and the support from Government it needs to thrive first hand. Alongside the BBPA’s pre-existing demands for lower beer duty, long-term business rates, and a 12.5% Hospitality VAT rate, the manifesto also called for providing incentives and tax relief for green investments, an immediate review and holistic business impact assessment of the current packaging waste and collection reforms and more. Esther McVey MP, Minister of State without Portfolio said: “Brewing and pubs are some of the great traditions of our country. Pubs are a vital space for communities, especially rural communities, to come together. This Government has provided support on energy costs, business rates and beer duty, but we recognise conditions are still tough.” Lucy Powell MP, Shadow Leader of the House of Commons said: “I am happy to be able to speak at this event, especially as I won the Parliamentary Beer Champion award at last year’s All Party Parliamentary Beer Group dinner. We are committed to supporting this sector through reforming business rates, supporting apprenticeships, and through town centre regeneration." Emma McClarkin, Chief Executive of the British Beer and Pub Association said: “We have created this manifesto for Britain’s brewers and pubs to make clear to Political Parties of all colours what this vital sector of the UK economy needs to grow and prosper. Intelligent investment from Government in the nation’s pubs and brewers will allow them to keep investing in their people and the economy, while continuing in their role at the heart of our communities. “With the beer and pub sector supporting over 900,000 jobs and providing £26bn of value to the economy, it is clear any future Government must get brewers and pubs thriving if they want to achieve long-term, nationwide economic growth, and that is what the policies in this manifesto will allow.” See the BBPA's Manifesto for Brewers and Pubs here (https://buff.ly/3IcEvaS) Read More:

Best US Cities for St. Patrick’s Day Irish Pub Crawl: The study analyzed various factors to determine the ranking, including the number of Irish pubs in each city and the average cost of a bottle of beer. SOURCE: Best US Cities for St. Patrick’s Day Irish Pub Crawl BY: eTurboNews | eTN #stpatricksday #irishpub #News #eTurboNews_eTN

Our permanent Beerwall® and mobile EBar solutions can each pour two perfect pints of draught Guinness, simultaneously, in just 15 seconds - compared with an average of 60 seconds per pint at manned bars. As a result of this speed and high quality of pour, EBars have enabled several of our customers to introduce draught Guinness as an option which their manned bars previously didn't offer. And with more choice on offer, better sales should soon follow. Want to add Guinness or other stouts to your event or venue's menu? Get in touch with our team to see a demonstration of EBar's abilities - see link in comments. #LoveEBar #Beerwall #PerfectPints #PerfectPour #FastestPour #EBarAutomation #BarTech ----------- You can follow EBar and be first to hear our news and events. And, if you want to speak with our sales team, see the link in the comments below.

Come join us on June 1st! What does AI say about Karaoke??? Karaoke is fun for many reasons, including: Confidence: Singing in front of a crowd can help build confidence and self-esteem. Stress relief: Singing releases endorphins, which can help relieve stress and anxiety. Memory: Singing activates the brain's memory and concentration centers, which can help improve multitasking skills. Brain stimulation: Following the rhythm, melody, and lyrics of a song stimulates more neurons in the brain. Social activity: Singing along with others can help build camaraderie with friends and colleagues. Breathing: Singing karaoke can help improve breathing by fully expanding the diaphragm and lung muscles, and relaxing the abdominal muscles. Bonding: Karaoke can be a fun activity that promotes bonding with others.

True Gent & Unlikely Story Team Up for Inaugural Sydney Beer Campaign - Read more at The Howler! #thehowlernews #truegent #productionnews #postproductionnews

Since 2017, Bill Shufelt (CEO, Athletic Brewing Co.) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike my typical tech-focused chats this one centers around a product I personally love. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry. → The unscalable activities that made Athletic a household name Athletic Brewing’s brand was built on unscalable activities, like handing out samples at races. Now, Bill often runs into high LTV customers at races he hasn’t attended in years when they say things like, “I met you in 2018 and my fridge has been full of your beer ever since.” While each sampling felt minor in the moment, Athletic has now activated thousands of events, and the long-term impacts accumulate. → How rejection helped Athletic build a competitive advantage Facing initial rejections from every contract brewer in the US, Bill took a bold step in building their own brewery. In hindsight, it allowed them unparalleled control over every aspect of production, from ingredient quality to rigorous testing of each batch. By handling everything in-house, Athletic also gains the flexibility to innovate and respond to market demands quickly—benefits that would have been unattainable had they relied on external partners. → Bill’s genius sales tactic Bill personally signed 300 deals with retail stores using clever tactics. Before pitching a buyer at a store, Bill would recruit a random grocery store shopper to pretend that they were super interested in the beer while Bill was pitching the deal. This approach helped break initial skepticism and build early buzz around their offerings, which helped Athletic secured shelf space and propel forward. For more stories and lessons from Bill, check out the full episode at: https://lnkd.in/gJjHJz_w