Jamey Boiter’s Post

With business functions and needs becoming more complex, how are companies keeping an eye on their brand? Jamey Boiter delves into the rise of the Chief Brand Officer (CBO), a role we have played for our clients for years. Read more here: https://lnkd.in/eP8TaQg8

GGA Partners™ Director Colin Burns shares his insight into brand management based on his 31 years leading one of America's most recognized private clubs. Listen here: https://bit.ly/4dzYNs7

Our latest LBBonline - Little Black Book article delves into Paddy Power's successful Euros campaign starring Danny Dyer. We discuss the power of aligning the right celebrity, creative, and timing when it comes to impactful brand partnerships. Check it out at the link below. Come on, England! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #ItsComingHome #BrandPartnership #TalentConsulting

What Role Does Faith Play in Building Brands?

After the last Emmy Awards 2024, here are 1 pros, 1 cons, and 3 take aways on the importance of #codes in managing a #brand. 1 Pros: Codes make the brand extremely recognizable at first glance. Codes convey identity and allow the brand to move forward into the future without losing its compass. 1 Cons: To become strong enough to be recognizable, codes take time to memorize and to nurture associations in the minds of customers. The goal is not to capture a trend by turning it into brand codes, but to distill the true nature of the brand. 3 Take aways: Codes are powerful: • Create a bridge to history and heritage • To fuel the maximum impact of advertising • To refresh the brand by reinforcing its DNA. Lastly, what are Brand Codes? All the external elements that help the brand be recognizable and memorable, conveying its #authenticity. So is the color red for Valentino, powerful over time. And of course this is not the only example we can give. (credits: Vogue) • • • #brandingtips #brandmemorability #brandauthenticity

Brand Managers, this one's for you! If you were a DnD class, I would picture you as a Paladin. Paladins are devoted to their cause, much like brand managers who uphold and protect the integrity of the brand. They ensure all marketing efforts align with the brand’s values and mission, maintaining consistency and trustworthiness. Paladins (brand managers) are the champions of the brand’s image and reputation. #Branding #BrandManagers #DungeonsAndDragons

I am so thankful to have had the opportunity to only do strategy work and go from textbook straight to implementation. From regressions to customer journeys’ moments of truth, capability driven strategy and growth portfolio design, one business case to another investment case, ecosystem roles and strategic partnership formation that create optionality to white label, build or acquire clients’ path to scale, product development and Go-To-Market plans or roadmaps, business model re-invention and game-theory competitive responses, primary reasearch design and survey launch, digitally interactive concept prototypes brought to life by creative designers and designed to gauge consumer interest or identify channel patterns, segmentation, targeting and positioning of carefully articulated differentiating value propositions, strategic tech architectures delivered in agile and de-risked implementation enabling a consistent omnichannel CX, Porter’s 5 forces are just our Week 0 introductions #forreal

Jeff Smith and Aviva Tropp from @Prophet share their top tips for (re)launching brands in ANA’s Leading Edge. Learn about the Performance Paradox, prelaunch best practices, and how to nurture your brand through its next phase in this article.

Brand integrity is everything!

THE PERFECT TIMING ⏱️THE PERFECT TIMING ⏱️ Mastering Punctuality and SUCCESS in Brokering W/ Our Brand MANAGER, ay Walker 🫡🫡 #SuccessMindset #PunctualityMatters #BrokerLife #TimeManagement #BusinessSuccess #ManagerLife #ProfessionalDevelopment #CareerGrowth #mellorgroup