Jared Correia’s Post

AI is changing search, will your business be ready? I had heaps of fun on the Business of Tech podcast talking to Peter Griffin about how #AI is impacting #Search and what it means for your business. Since #LLMs came onto the scene en masse there's been a lot of speculation as to the end of Google, the start of Bing Search and overall a big shake up of the search industry. I definitely believe that shake up is on its way - take a listen to how to insulate your business to any negative impacts! BusinessDesk NZ https://lnkd.in/gvZHHPpM

The "nightmare scenario" for Google 🤯 When Tom Amitay asked me to be on the Entail AI podcast about marketing, I didn't know I'd end up going there. It took me about 17 minutes to start explaining just how OpenAI/ChatGPT pose an existential threat to Google – and what this all means for marketers, especially ones dealing in SEO/SEM and content geared towards web search. 🔍 Some developer platform businesses (e.g. DigitalOcean) have at least partly been built on the back of organic Google search rankings; that just isn't going to work nearly as well anymore. AI 🧠 is dramatically reshaping customer behavior and therefore forcing change to marketing tactics (and content creation workflows) very quickly. With developers being the fastest to adapt – oftentimes replacing stalwarts like Stack Overflow with GitHub Copilot and YouTube – marketers catering to developers must evolve their tactics in tandem. So much is different now. I hope this podcast makes for a fun and insightful weekend listen for anyone who needs to strategize marketing (especially developer marketing) in this new AI-driven world 🌍 #developermarketing #genai #openai #google #seo #sem Thank you, Tom Amitay, for having me 🙏

How do you stay ahead when Gen AI is changing the way we approach marketing every day? Here are the key insights from the latest episode of The Entail AI Podcast with Ryan Pollock: 🔑 Disruptive Marketing Tactics: Understand that tools like ChatGPT are reshaping marketing by challenging Google's ad model and altering search behavior. 🔑 AI-Assisted Search: Embrace the shift towards AI-powered queries as consumers seek more personalized and efficient search experiences. 🔑 Content Authority Matters: Elevate your brand's credibility with strategic, authoritative content that resonates with AI-driven audiences. 🔑 Optimize for AI: Learn practical strategies to tailor content effectively for AI consumption while maintaining visibility in traditional search results. 🔑 Dominate AI Rankings: Implement tactics to secure top positions in AI-generated responses, ensuring your brand stands out in the evolving digital landscape. Listen to The Entail AI Podcast to stay ahead of the curve in AI-driven marketing: https://lnkd.in/ehDAuwzR #GenerativeAI #MarketingInsights #AIinMarketing

Happy Friday and welcome to the latest episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. Today, we'll investigate how artificial intelligence (AI) is revolutionizing personalized marketing. From chatbots offering personalized shopping experiences to AI-driven content recommendations, see how technology is enabling brands to cater to individual customer needs at scale. As always, you'll find us in the usual places but here's a link to make it easy: https://lnkd.in/g4e4-bvA We appreciate your listening and let us know what you think by leaving us a comment below. And please consider sharing if you find the content helpful. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #AIInMarketing #PersonalizedMarketing #AI

How does Google strength test its AI? On the latest episode of the Performance Marketing Unlocked podcast, Dyana Najdi, Managing Director for Google Advertising UKI, lifts the veil on how the tech giant approaches its AI innovation and explains why she's not worried about social media's growing search capabilities. Listen to the full episode via the link in the comments and discover how 'red teaming' safeguards Google's AI launches in the clip below. #performancemarketing #advertising #google #ai #data #search #social

In this episode of the AI-Branding Podcast, host Mark de Grasse chats with Jay Vics, founder of JVI Mobile Marketing, about making AI accessible and marketable. Jay shares his approach to helping clients understand AI by showing real-world applications rather than just explaining concepts. From creating interactive AI tools to hosting monthly webinars, Jay believes in the power of demonstration to convert curiosity into commitment. They also discuss Jay’s experiences building AI-driven tools for diverse industries, such as travel planning and church services, and the role of practical problem-solving in AI adoption. Tune in to discover how showing AI can transform client experiences and open doors for new opportunities. Link in comments.

Knowledge Increases Perception of Impact vs Reality Increasing knowledge about AI leads to a perception of a significant impact on marketing. However, experts also recognize the high cost of implementation as a limitation, indicating a balance between seeing the dramatic opportunity and the reality of building it. Snipped from The WARC Podcast - Mapping AI's impact on marketing teams. Via AI-powered podcast app Snipd. https://lnkd.in/dWZhK5Vw

In Cyndi Greenglass and my podcast conversation, Jay Schwedelson shares realistic and actionable tips for how we can immediately improve our email performance. Listen in for valuable secrets about subject lines, CTA buttons and Emojis, pulled from Jay’s informative website subjectline.com. Tip: This site uses AI to analyze, rewrite, and optimize over 15 million live examples. It’s a great resource for instant (and free) subject line testing. https://lnkd.in/ebnimW6C #CTA #emailmarketing #marketing #AI #MarketingHorizons WVU Reed College of Media

You can maximize efficiency in your Q&A processes with the right use of AI. Avoid the pitfalls of spammy content while enhancing your customer interactions and streamlining operations. Q&A Expert James Arnold explains the importance of balancing AI-generated content with human expertise to create an efficient and effective Q&A system. Discover the benefits of integrating AI into your strategy and elevate your e-commerce efficiency today. Watch the full episode of the Ecommerce Traffic & Conversion Podcast. https://brnw.ch/21wKHk9 #ReputationKing #SearchEngine #OnlineReputation #Ecommerce #eCommerceTips #SEOOptimization #CustomerEngagement #AIinBusiness #ContentStrategy #ConversionBoost #DigitalMarketingTips #HelpfulContent #QandAstrategy #IncreaseConversions #SEOTrends #BusinessGrowthTips #MarketingEfforts #BoostSales #eCommerceGrowth #SearchOptimized

As a long time marketing practitioner and leader, Corby Fine was the perfect interviewer for a deep dive on all things digital marketing, alongside my programmatic alter ego, Jeremy Freedman. We covered everything from AI (apparently not a passing fad), the balance between audience and context, and the role of creative in great marketing. Thank you Corby for inviting us onto the Fine Tune podcast. Give it a listen. Link in the comments 👇 #ProgrammaticAdvertising #DigitalAdvertising #AI