🧠 Ryan Pollock’s Post

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🤖 Together.ai Product Marketing 🚀 Previously PMM / GTM / Eng @ Google Cloud, DigitalOcean, Oracle, Vultr 🌥 Expertise in Cloud IaaS, GPUs, AI Inference, DBaaS 🦄 Developer PLG + Enterprise ABM 📈

The "nightmare scenario" for Google 🤯 When Tom Amitay asked me to be on the Entail AI podcast about marketing, I didn't know I'd end up going there. It took me about 17 minutes to start explaining just how OpenAI/ChatGPT pose an existential threat to Google – and what this all means for marketers, especially ones dealing in SEO/SEM and content geared towards web search. 🔍 Some developer platform businesses (e.g. DigitalOcean) have at least partly been built on the back of organic Google search rankings; that just isn't going to work nearly as well anymore. AI 🧠 is dramatically reshaping customer behavior and therefore forcing change to marketing tactics (and content creation workflows) very quickly. With developers being the fastest to adapt – oftentimes replacing stalwarts like Stack Overflow with GitHub Copilot and YouTube – marketers catering to developers must evolve their tactics in tandem. So much is different now. I hope this podcast makes for a fun and insightful weekend listen for anyone who needs to strategize marketing (especially developer marketing) in this new AI-driven world 🌍 #developermarketing #genai #openai #google #seo #sem Thank you, Tom Amitay, for having me 🙏

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How do you stay ahead when Gen AI is changing the way we approach marketing every day? Here are the key insights from the latest episode of The Entail AI Podcast with Ryan Pollock: 🔑 Disruptive Marketing Tactics: Understand that tools like ChatGPT are reshaping marketing by challenging Google's ad model and altering search behavior. 🔑 AI-Assisted Search: Embrace the shift towards AI-powered queries as consumers seek more personalized and efficient search experiences. 🔑 Content Authority Matters: Elevate your brand's credibility with strategic, authoritative content that resonates with AI-driven audiences. 🔑 Optimize for AI: Learn practical strategies to tailor content effectively for AI consumption while maintaining visibility in traditional search results. 🔑 Dominate AI Rankings: Implement tactics to secure top positions in AI-generated responses, ensuring your brand stands out in the evolving digital landscape. Listen to The Entail AI Podcast to stay ahead of the curve in AI-driven marketing: https://lnkd.in/ehDAuwzR #GenerativeAI #MarketingInsights #AIinMarketing

Navigating generative AI's impact on marketing with Ryan Pollock by The Entail AI Podcast

Navigating generative AI's impact on marketing with Ryan Pollock by The Entail AI Podcast

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🧠 Ryan Pollock thank you for joining and sharing your insights!

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