Jaskaran Singh’s Post

The Marketing recap you didn’t know you needed!

Who won the marketing game mid-week edition? The complete newsletter will out later today.

I heard LinkedIn is pushing B2B video content, I have been doing these short marketing recaps on IG. Lmk if you like this. #marketingnews

One thing: There are many ad campaigns using AI, and they are actually good. Using Sora isn’t called innovation!

Are you aware of these new brand collabs? If not, read this summary + do join the weekly newsletter: The Social Juice on substack. Personal favourites: Gap & Hidden Valley x Cheez It. Both collaborations are aligned amazingly to ideal goals and audiences. Your take?

Another thing to learn from this tweet is “stop making your copy sound like an individual wrote this tweet”. Social Media Marketers who buy into humanisation of brands don’t know its impact. Brands who buy into it for exposure, ignore the long term consequences. Meanwhile CMOs of tomorrow will get impacted by your work today. Why? Most brands are not clean! Noel Mack mentioned a fan story on Uncensored CMO podcast by Jon Evans. One of the Gymshark true fans was angry at the brand for not delivering the best service. She was disappointed at Gymshark, but the brand delivered and earned her trust back. Not every brand is Gymshark, most brands have a lot of negative factors influencing a purchase. Yeah, they can hide those factors. But imagine you humanise the whole brand and something negative comes out, response would be a disaster. Suddenly a brand with no context holds more value in their heart than your big brand. Humanisation of a brand goes both way, more trust and more backlash. The Idea isn’t to leave it out, pay more attention to it. Brands like Microsoft today are basically replying under every viral post on Threads. They get likes but a huge junk of people are annoyed about presence of brands in comments. Humanisation of consumers that buy into controversial brands has been happening for years. But it wasn’t like this, How much consideration goes into something like this? ** If you have any thoughts or criticism, do share below. I’m looking forward to research more and refine my take on this topic. Thanks to Anderson R Serrant for highlighting this tweet, this callout was well-needed.

Your standards for marketing genius are too low. You are performative! These aren’t answer to the questions, it’s the reality. If you want answers + desire to feel caught up with everything, do read the newsletter below:

Today we learned a reddit post lead to Cerave’s super bowl ad with Michael Cera. This was revealed at Cannes by their Global Head of Social, Alexandra BOLTEN. Amazing work!