Jasmien Wynants’ Post

Hey LinkedIn Fam! 👋 I wanted to share a personal journey I've embarked on recently - conscious shopping! I've made a conscious decision to shift my shopping habits towards more eco-friendly and ethical options. Here's how I'm making the change: 🌎 Mindful Consumption: Embrace a mindful approach to shopping by prioritizing quality over quantity. Invest in items that align with your values and have a lasting impact. Research: Take the time to research brands and products, focusing on their sustainability efforts, ethical sourcing, and environmental impact. Support Sustainable Brands: Choose to support brands that prioritize sustainability throughout their supply chain, from raw material sourcing to production and distribution. Thrifting: Consider second-hand or vintage options Thrifting helps divert clothing from landfills, contributing to waste reduction. Instead of discarding clothing that's still in good condition, thrifting allows items to find new homes and prolong their use. Spread Awareness: Share your conscious shopping journey with others to inspire and educate. Use your platform to raise awareness about the importance of sustainable consumption. I'd love to hear from you - what are your favorite tips for conscious shopping? #ConsciousShopping #SustainableFashion #EthicalLiving #EnvironmentalResponsibility

Why consumers don't shop their values and how to change that? 🤔🤔🤔 This is a question that many have been asking when it comes to sustainable fashion in the recent years. The youngest shopping generation especially, gen z, is the source of controversy: this age group tends to show the highest concern for the environment and climate change. At the same time, this generation is the primary target audience of ultra fast fashion brands and aggressive e-commerce giants, like SHEIN.😳😳😳 I could talk on the topic for hours - and I'm happy to have contributed with my thoughts to this piece by Maliha Shoaib for Vogue Business 👇👇👇 Brands are interested in dissecting consumer motivations, to understand how they can convince them to buy better, more "sustainable" products.🤌🤌🤌 But we need not only BETTER. The logic of "better" alone cannot bring us within the Planetary Boundaries.👎👎👎 What we need more than anything else is LESS. LESS comes first. LESS production. Not enough profits, you say? Figure it out, creative and business people! Diversify your revenue streams, move to repair services, resale, innovate with circularity! Plenty of ways forward that don't depend on the production of new. LESS consumption. Not enough novelty, you say? How about all the clutter in our closets? All the stuff that we are suffocated by as we continue shopping on impulse for things that don't bring joy the second after we press the "buy" button? I am a glass half full kind of girl. So I believe that consumers who over consume will slow down, out of selfish reasons, such as lack of space, and / or altruistic motives, such as one or more impacts of the fashion system. 🫶🫶🫶 Fast fashion took away our connection to clothes, our "second skin". Rushed impulse shopping decisions robbed us of creativity, self-expression, our joy from dressing up, our style.😓😓😓 Slowing down is good for us, consumers, for our mental health - and, guess what, it is good for the planet.🧘🌿 https://lnkd.in/eMBNuiHq

A Wake Up Call and a Challenge for the Fashion Industry. The last two paragraphs pose a challenge for the fashion industry - a reimagining they have to engage in if they are to survive. ‘Merz is optimistic, despite how entrenched certain interests are in maintaining the status quo. “We would have a much larger challenge on our hands globally if the current system were breeding really satisfied, happy people. It isn’t, it’s breeding unwell people.” And this is where fashion has the potential to lead or risk being left behind. “There’s a creative reimagination that needs to happen. What are the alternative revenue streams brands [can turn to] instead of — not in addition to, as what’s been happening now, but instead of — selling new stuff,” says Vladimirova. “It’s harder to imagine a positive post-growth future than to imagine a dystopian post-apocalyptic future. It’s a crisis of imagination.”’ There are several small players who are already engaged in this reimagination. The large brands would have a lot to gain from collaborations with these small players. To cite a few from our network, Khadi London, The Ecosystem Incubator Contemporary Hempery, SanjaStories, Action Village India Sourcing Stories, Khamir, Conserve India, Udyog Bharti,Mishika Crafts, Kullvi Whims, The Color Caravan, Aavaran, Gram Sewa Mandal, Beej Katha, Moral Fibre Fabrics. Jo Salter Rachel Sheila Kan Claudia Coveyduck Kenneth Alston Mira Patel Swati Seth Abhishek Jain Anita Ahuja Safia Minney, MBE FRSA Kanika Ahuja Sonal Chaudhary Morgan Amber SHAILINI SHETH AMIN Mark Hoda Kavita pandey Claire O'Sullivan Kitty Wilson Brown #remaginingfashio #regenerativefuture #sustainablefashion #climatechange #collaboration

Our latest Touchstone Partners Shoppercentric WindowOn research has revealed a decline in green shopping habits as UK consumers tighten their belts. The 18-44 demographic has been hit hardest by the cost of living crisis, with many now in 'survival mode' - prioritising affordability over sustainability. A pattern that mirrors what we saw at times during the COVID-19 pandemic. But all is not lost. Some manufacturers are taking impressive steps to improve eco-friendly options! Discover the full story in our latest WindowOn article here 🆕⬇️ https://lnkd.in/e93fJfED Or view some of our highlights here ⬇️💡 #retailnews #marketresearchreport #marketresearch #mrx #retailtrends #retail #consumerinsights #consumerbehavior #shopperinsights #shopper #shopperexperience #supermarkets #sustainabilityeducation #environmentalresponsibility #environmentfriendly #sustainability #recycling #recycledplastic #environmentallyconscious

Would you accept a challenge to buy max. 5 pieces new per year and to set an annual budget for fashion and apparel items and divide it as follows: 40 per cent of total expenditure (instead of today’s 97.9 per cent) towards acquiring new pieces; 30 per cent to “fashion experiences” such as rental or digital fashion, and the final 30 per cent would be spent on “maintenance and improvement”, like repairs and upcycling?

Understanding the major shift towards shopping second-hand is crucial for marketers today. This shift not only reflects volatile consumer preferences, but also underscores the importance of sustainable shopping. Through understanding this switch in consumer behavior, businesses and marketers can appeal to the ever-changing market by adapting their marketing strategies while also encouraging sustainability. This article perfectly highlights that major shift we are seeing, and the significance of adapting to it quickly.

Backlash against overconsumption is growing as shopping hauls and sponsored posts flood our feeds 🛍️📱 The start of 2024 has seen many people start shopping challenges and take pledges to reduce their consumption this year, either by shopping second hand, buying a limited amount of items or simply not buying anything all together. Is this trend a signifier that the era of hyper-consumption is coming to an end? It should be no surprise that the fashion industry's endless quest for growth is unsustainable, yet brands still measure their success based on an increase in profits and products. But as consumers start to take more notice of the impact of their shopping habits, both on the environment and their own mental health, brands will need to adapt and rethink old growth models. Read more: https://lnkd.in/gMPdiyGA

‘We’ all love convenience shopping don’t we?🫵🏽 Well it is fueling overconsumption 🤷🏾♀️ In our fast-paced world, convenience is king. With just a few taps on our phones, we can have the latest fashion trends delivered to our doorsteps in record time. But at what cost?! While convenience shopping offers undeniable perks—accessibility, speed, and endless options—it's also driving an alarming increase in fashion over-consumption. The ease of buying has made it simple to fill our closets with items we might wear once or twice before discarding them. This "buy now, think later" mentality is contributing to a throwaway culture that's unsustainable for our planet💔 As we embrace the benefits of technology in fashion, it's crucial to balance convenience with conscious consumption. Before clicking "buy," let's ask ourselves: 📌Do I really need this? 📌Can I make use of what I already own? 📌Could I invest in something more durable and sustainable? It's time to rethink our shopping habits and prioritize quality over quantity. By doing so, we can enjoy the convenience of modern shopping without compromising our responsibility to the planet🤗 What are you doing to change your shopping habits? #SustainableFashion #ConsciousConsumption #MindfulShopping

Have you ever thought about how shopping more sustainably can safeguard against buyer's remorse? We have and as we delved further into researching the topic, we found out it's a thing. Beyond the benefits of ridding us of buyer's remorse, #circular ways of shopping, whether it's co-owning, renting or purchasing pre-loved, reduce overproduction, overconsumption and save you money. What's not to love? #lessismore #sharingeconomy #circularfashion #circulareconomy #circularluxury Shika Bodani

In today’s marketplace, conscious shopping isn’t just a buzzword—it's a standard customers are actively seeking. Conscious shopping is so much more than just a fleeting trend, it is using purchase power to support companies working towards a more sustainable future. Using ethically sourced materials, transparent manufacturing processes, and sustainable practices is only the beginning. KOOSHOO fits the mold for mindful merchandising, our hair accessories are as kind to the planet as they are to our hair. We ensure that our products not only meet the demands of conscious consumers, but exceed them. If you're looking to attract the growing segment of buyers who prioritise the ethos of what they purchase, then it’s time to introduce KOOSHOO to your store. Let's empower the conscious shopping movement together. Click here and sign up to become a retailer: https://lnkd.in/eVGYKmyV #PlasticFreeLife #PlasticFreeOceans #PlasticFreePackaging #ConsciousChoices #ConsciousFashion #ConsciousConsumer #EcoConscious