Jason Harris’ Post

Adam Jennings: "Behind a good product is a good story" 🤳 In a world in which social media pushes us in a million directions, brand is something that pulls. ❤️🔥 People want to buy from brands they feel connected to, brands that stand for things that they find inspiring, brands where they can eventually say "I love that". Listen to Adam's episode: https://lnkd.in/d4F-fm3v

Brands don't need to be unique to stand out. Leslie Zane shares why familiar connections create the strongest loyalty and how brands can unlock this power with instinctive marketing. Get inspired by this episode! https://bit.ly/TLP-440 #InstinctiveBranding #MarketingScience #BehavioralScience

🔥 Want to cut through the noise and build a brand that sticks? 🔥 This week’s Daring Dreams episode serves up a strategy shot that’s simple but packed with punch: a 3-2-1 special—three reasons, two steps, and one powerful piece of advice—to dial in your brand strategy now without the overwhelm. 🎧 In this episode, I'm unpacking why “niching down” isn’t just another marketing fad. It’s the way to connect with your people and build lasting loyalty truly. (Spoiler: this strategy makes brands like GoPro so iconic.) I’ll show you how focusing on a “minimal viable audience” can create real impact and stop the scroll. Jump in for insights you can start using today. Your next level of brand clarity is just a listen-away. 🔥 🎧 https://lnkd.in/gnZvmU6h 🎧 #BrandStrategy #321Episode #NichingDown #DaringDreamsPodcast #SmallBusinessMarketing Hayley xo

Brands don't need to be unique to stand out. Leslie Zane shares why familiar connections create the strongest loyalty and how brands can unlock this power with instinctive marketing. Get inspired by this episode! https://bit.ly/TLP-440 #InstinctiveBranding #MarketingScience #BehavioralScience

💡 convenience doesn't always mean speed and 💡 friction that ADDS to the experience The Diary Of A CEO's Steven Bartlett spoke with Trevor Noah about A LOT of powerful topics in this episode, and this one story about his experience as a VIP at an amusement parks forced the question... We're often focusing on reducing friction for our consumers but have you ever considered that the friction can allow users to fully appreciate the moment? Consider a premium coffee experience that demands careful attention to opening the bottle. Or a kids snack that forces use of fine motor skills to access the snack. Or the sauce starter that isn't enough on it's own but instead inspires users to be more creative in planning their next great meal. Convenience is not always about reducing steps to an end. It can also be about making the moment accessible while still allowing the fullness of the experience to exist. Challenge your thinking on convenience and friction. Any ideas come to mind? Find the link to full episode in comments. ⭐⭐⭐⭐⭐⭐⭐ Follow me for more insights on brand positioning!

Are you finding it tricky to communicate your brand? 🤯 Well hold tight as Vardeep and I have recorded an episode to help you! Listen now on Spotify to hear our advice and tips to make communicating your brand a breeze. 🎧 https://lnkd.in/eX5GENiE #Confidence #BrandComms

🥁Introducing our latest guest - Lisa Mack, CM who is the VP of Brand at TELUS! In this episode - we chat about how Telus has built a beloved brand (with some help from some cute critters 🦜🐯), her top tips for aspiring marketers & everything in between. Stay tuned for the full episode which comes out next week!

Great way to start the new year and look at our world in a new way! I really enjoyed this insightful conversation between @Simon Sinek and @Trevor Noah, where they touched on the paradox of choice. But, as a brand geek, the part of their discussion on how others perceive personal brands really stood out to me. How others perceive your brand can often be shaped by a single part of who you are, rather than the full story. This got me thinking - how often do we limit the way others see us by only showing them one side of who we are? Do we ever intentionally - or unintentionally - limit our brand's narrative? Whether personal or professional, we all curate an image, but does that image capture the full, authentic picture? A strong brand doesn't just shine in the spotlight of its most polished traits. It's about depth, the highs and lows, and the layers in between. When we only show one side, we risk creating a perception that misses the heart of what we truly stand for. The real power of brands lies in their authenticity and wholeness. But how others perceive your brand is only part of the story - our job is to invite them to see the full picture. Whether they accept it is for another chapter. In a world that loves quick judgments, taking the time to reflect on the full picture might be the key to deeper connections. As we welcome 2025, let's make it a year where we show up as our full selves, leaving room for others to do the same. How does your brand show up? In full, or just a snapshot? #2025Reflections #BrandIdentity #BrandGeeks #Branding

Brand Experience Strategy - How to Create Superfans We look back upon this exciting episode (first aired in July 2023), with very special guest, Brittany Hodak. Having worked with the likes of Walmart, Unilever, Amazon, Katy Perry and even Dolly Parton. Brittany is no stranger to helping brand’s build legions of superfans. A renowned expert in building engaged and loyal fan bases. Join us as Brittany shares her invaluable insights on creating super fans through an engaging brand experience. If you're a founder or business owner looking to take your brand to the next level and cultivate a community of loyal supporters, this episode is a must-listen. Tune in now to gain exclusive insights from Brittany Hodak on creating superfans through an engaging brand experience. So, what’s her secret to turning customers into lifelong superfans? 🤔 Listen to the full episode here - https://lnkd.in/eM4zZ8Zw #brandexperiencestrategy #brandstrategy #businessideas #marketingtips #brandexperience

Your brand doesn’t have to be the best to win fans… It just needs to be DIFFERENT. If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter. Your audience. So, how can you build a loyal audience of superfans both on the inside your brand and the outside? Well, you can start by putting on your headphones to listen to a little sweet sounding advice from Barry LaBov. The founder and CEO of LABOV and two-time Ernst & Young Entrepreneur of the Year recipient. Having worked with the likes of Harley Davidson, Macallan Scotch, Audi and Mercedes-Benz. Barry will teach you how to get your team and your audience singing sweet music about your unique brand. Now, are you ready to grow an audience of diehard fans? You can listen and learn with Barry on The Unified Brand Podcast (48 min 4 sec) - https://lnkd.in/eitUWPS6 Get Barry's new book - The Power of Differentiation here - https://lnkd.in/ea9ygq_Z #branddifferentiation #brandstrategy #positioning #rebranding