Jim Vaselopulos’ Post

Brands don't need to be unique to stand out. Leslie Zane shares why familiar connections create the strongest loyalty and how brands can unlock this power with instinctive marketing. Get inspired by this episode! https://bit.ly/TLP-440 #InstinctiveBranding #MarketingScience #BehavioralScience

Clarity is KEY in business. 🔑 Do you truly understand your ideal client and how your offering solves their problems? This clarity not only defines your offer but also helps others understand your value. ✨ Want help defining your ideal client? Watch this week’s episode of the Sticky Note Marketing show and make sure to follow for more! 🔗https://lnkd.in/gX3dmbnc #marketingclarity #businessstrategy #targetaudience #marketingtips

Fantastic Friday Inside Marketing episode recording with James McCormick - thanks for such an interesting and thought-provoking discussion! Full episode will be live later this week - keep an eye on our YouTube channel for the release to listen to our full discussion. Many thanks James for sharing your thoughts, ideas and reflections - lovely to have you on as a guest! #InsideMarketing #MarketingStrategy #DigitalMarketing

Tired of the hard sell? You’re not alone! 🚫💼 In this episode, we dive into the power of showing, not selling. Instead of bombarding your audience with statistics, why not paint a vivid picture of success? Use real-life stories and case studies to let potential clients visualize their triumphs with your help. For instance, instead of saying “We increase efficiency by 25%,” show them the transformation: “Last month, Jane went from overwhelmed to effortlessly running her business in half the time.” Just like a cooking show makes you crave the dish, your messaging should entice your audience to take action without feeling pressured. Ready to learn how to make your brand irresistible? Tune in! 🍽️✨ https://lnkd.in/e65MzzCN #ShowDontSell #BrandStorytelling #MarketingMagic #PodcastEpisode #BusinessGrowth #ClientSuccess #VisualizeSuccess

In this week's episode, we dive into how market research can shape your marketing planning. From understanding your audience to refining your strategy, Neil Grantham shares some key insights. 💡 🎬 Watch now and stay tuned for our upcoming episodes! Drop a comment if you have any questions or thoughts. #MarketResearch #MarketingStrategy #DigitalMarketing #OutsourcedMarketing

🔥 Want to cut through the noise and build a brand that sticks? 🔥 This week’s Daring Dreams episode serves up a strategy shot that’s simple but packed with punch: a 3-2-1 special—three reasons, two steps, and one powerful piece of advice—to dial in your brand strategy now without the overwhelm. 🎧 In this episode, I'm unpacking why “niching down” isn’t just another marketing fad. It’s the way to connect with your people and build lasting loyalty truly. (Spoiler: this strategy makes brands like GoPro so iconic.) I’ll show you how focusing on a “minimal viable audience” can create real impact and stop the scroll. Jump in for insights you can start using today. Your next level of brand clarity is just a listen-away. 🔥 🎧 https://lnkd.in/gnZvmU6h 🎧 #BrandStrategy #321Episode #NichingDown #DaringDreamsPodcast #SmallBusinessMarketing Hayley xo

Is Your Marketing a Flavorless Mocktail? Here's How to Add Some Brand Value Punch!  We're excited to announce the second episode of Insight Exchange, where we'll address the top three questions challenging marketers today.  In this episode, Yash Malekar, Team lead of Marketing, tackles 3 burning questions on:   - Marketing that reflects your core brand values   - Building thought leadership and establishing expertise   - Building a personal brand by following one trusted formula    Tune in to discover expert insights and actionable strategies to enhance your marketing game. The episode is launching tomorrow, don't miss out! Facing a specific marketing challenge? Submit it in the comments section and we will connect you with the world's best minds and feature them in our next episode!  #insightexchange #marketingstrategies #marketingtips

Good insights are the singular difference between good and bad marketing 🤯 It's been a while since we had to slap a Parental Advisory warning on an episode of Marketing, Demystified, but thanks to this incredible conversation with Mark Adams, here we are! *@#$%&! We laughed, we cried, we cursed a little, and we hit on some wild epiphanies (for me at least!) that will leave me thinking about how we as marketers and insights leaders can do so much better and create real meaningful change for brands, people, and the world. Check out this episode! It's a must-see 👀

The only constant in marketing? Change. But there's something even more crucial than keeping up with trends... Making it personal. Christin Marvin breaks down why personalization isn't just a buzzword – It's your competitive edge in local markets. She reveals how small businesses can: ‣ Build authentic connections that last ‣ Create marketing that resonates with YOUR community ‣ Turn local relationships into revenue Because at the end of the day, people don't connect with marketing strategies. They connect with stories, faces, and experiences that feel real. 🎧 Catch the full episode: https://hubs.ly/Q030plV50 #LocalMarketing #CommunityEngagement #PersonalizedMarketing #MarketingStrategy

Want to turn strangers into paying clients? 🤔 Episode 2 of The These free, valuable resources solve a specific problem for your audience and build trust. Think free checklists, guides, and more! Watch now to learn how. #LeadGeneration #MarketingStrategy #BusinessGrowth