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SaaStr Annual 2025 is May 13-15 in SF Bay!! See You There!!

Many SaaS companies that sell to SMBs take while to get to 100%+ NRR Many like Toast, HubSpot, etc. didn't hit it until IPO You start with the smallest customers, You start with a simple product, You start with easy Then you learn how to make it even stickier + higher value

Mark MacLeod

The Startup CEO Coach | I help startup CEOs grow all the way to a massive exit | Host of The Startup CEO Show podcast

5mo

A super powerful path I have seen to get there is to add payments on top of SaaS: This is what we did at Shopify and FreshBooks. In both cases, the payment business is now bigger than the SaaS. Payments makes the SaaS stickier.

Henry Abenaim

Founder & CEO at Fundingo

5mo

Why is this challenge specific to companies that sell to SMBs?

Akanksha Manik Talya

Chief Product Officer | B2B SaaS Executive | General Management, P&L Leadership

5mo

Embedding payments makes SaaS stickier in SMB

Sahil Sharma 🛫

CEO || Helped 350+ businesses get SMARTER +FASTER +EFFICIENT || digital transformation + streamline operations + custom software + modern tech (AI + ML) + Analytics + Development→ Whatever it takes to make you succeed.

5mo

Love this

Kevin Gaither

Helping sales leaders avoid galactically ridiculous mistakes in all areas of building, fixing &growing their sales teams.

5mo

and with millions upon millions of SMBs out there, the ability to tinker and optimize while you get there is much more realistic compared to going after the F500....um, there's only 500. Hard to get statistically significant test results when your market is wee small.

Manuel Martín Sevillano

I hate papers and bureaucracy | Entrepreneur | SaaS Lover | Product-led

5mo

100% Big fishes can be indigistible at the begining

Adam Mavrikos

GTM Advisor | ex-HUBSPOT ('08-14) / ex-TOAST ('15-24)

5mo

Yep 👍

Ton Dobbe 🔆

'The Anti-Consultant for Sales-led SaaS Scaleups' → 'Clarity, No BS, Results' | Eliminating the root causes of stagnant growth | Author of The Remarkable Effect ™ | Client stories in About

5mo

This approach makes it so much easier. I love Rob Snyder's approach to accelerating towards Product Market Fit in respect to this. Replicate the perfect case-study. Aligns everyone in the company from the start Helps you focus on what matters and what's remarkable.

Muhammad A.

Co-Founder & Commercial Advisor at Anaar Technologies, MBA, Sales Strategy

5mo
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