Jason Jung 정세진’s Post

Tottenham Hotspur Football Club is LIVE on TikTok Shop! 🔥👀 Social commerce is the real deal and here’s why… 👉 87% of TikTok users who have bought activewear in the last year agree that TikTok is a great place to discover new brands. So imagine the full-funnel, New users can now discover, get inspired and purchase within 3 clicks. 🤳 💥 Huge kudos to the wider team for months of progress to get this over the line! Marco Spaducci, Simi T., Qian L., Jeremy Bierma, Darren Lawson, Anissa-May Fischer, Rob Bursack, Alice Nee, Fernando Lisboa, Lucy Gillett, Shaneil Patel, Duncan Pass 👏👏

🏆 And that’s when we spot the champions. You need your Organic content strategies and Paid Media strategies to work hand in hand. Can you even imagine a Lock without a Key? Without it you can’t unlock success 🤦♂️ 👉 Organic strategies to retain and engage the community. Keep your content authentic and value driven for your audience. 👉 Paid Media strategies to target specific audiences, full-funnel sequential marketing & drive targeted sales. The most important thing that needs to be in sync is the CONTENT. 🎥 ✌ Use your platform native organic content in your paid media strategies. We know authentic, UGC content drives better results. #PaidMediaMarketing #PaidSocialAdvertising #TikTokForBusiness #PaidMedia #PaidSocial

Most brands want to “Reach the Gen Z audience” but very few are willing to adjust their ad content strategies to successfully convert them. 🤦♂️ 🎨 The art of storytelling has changed in this new media landscape. Gone are the days where you have 1 min+ to create a narrative around your brand in a high production TVC. Gen Z don’t want to see that. They want value. Aka “why should I invest 15s of my day to watch your video…” 📢 It’s key to focus on what value your content brings to the user and then think how your product or service can benefit them with a clear CTA. Great example from Rise Festival selling the experience. A simple UGC ad that has the power to immerse a user into what they could feel when attending the Rise Festival event during Ski Season. 👏 #PaidSocialAdvertising #PaidMedia #PaidMarketing #SocialMediaMarketing #TikTokForBusiness

You know when we say "sell the story or experience and not the product”? Here’s a primo example 🔥 Absolutely love this TikTok creator @iamdices and his content. Why? 👉 His content drives value to the end user (Educating users on muscle growth after working out and the importance of Protein) 👉 It’s authentic, Creator Led UGC and native to the platform 👉 Clear text based hook in the beginning to stop users from scrolling (What really happens when you workout without dieting) 💡 As a nutrition or health food brand I’d be reaching out to work him with for your next Ad. There is a perfect placement to be had highlighting the benefit of your product. Example: “What really happens when you workout without dieting + Now you know the importance of protein, This XX product is my go to post workout to help maintain and grow and wake up feeling refreshed.” Big credits to @iamdices 👀 #PaidMediaMarketing #TikTokMarketing #PaidSocialAdvertising #PaidMedia #PaidSocial #TikTokAds

View Through Attribution is sooooo underrated. 👀 🤳 In the new digital era, consumers are using more and more devices and platforms than ever before. Making the path to purchase increasingly more complex. And to succeed as a brand and drive more conversions you need to understand what touch points are most impactful for the consumer. So… if you still rely on Last Click Attribution as your main source of truth, you’re missing out… ❌ 💡 Click based attribution under-measures most platforms, where users discover new brands/products and are highly engaged. Not every consumer likes to interrupt their watch time by going through the process of purchase. They typically purchase on other devices or at a later session. So if you aren’t exploring a Multi-Touch-Attribution measurement strategy already here are some tips. 🔥 👉 Start implementing both Click-Through and View-Through attribution into your measurement strategy. Don’t miss out on the platforms that are driving new business. Double down on them... 👉 Test longer attribution windows. This will also help you better optimise your campaigns on platforms. 👉 Continue to test and report back on what platforms are driving new business then implement a measurement strategy that works. P.S this is possibly the best moment at the Paris Olympic Games. Zhou Yaqin finally realising how good Olympic Medals taste. 👏 #TikTokForBusiness #PaidSocialAdvertising #PaidMedia #PaidSocialMarketing #LastClickAttribution #ViewThroughAttribution

Fun evening with Content Game & thehubb discussing all things Fitness, Creators, Content & TikTok 🔥 🧠 Key takeaway: If you’re a brand leveraging TikTok. 👉 Double down on Creator UGC. Users want more authentic content from brands  👉 Sell the story or experience, not the product.  👉 Let creators own the content creation process. They know the platforms & their audience best.  👉 Be willing to A/B Test creatives and strategy to find success. Kudos to the superstar panel Ed Hamilton Caitlin Buckley Ruth Haynes & Adam Moriarty & Thanks for hosting us Harriet Louise Davy Fay Williams 👏 #TikTokForBusiness #TikTokMarketing #SocialAdvertising #InfluencerMarketing