SINE Digital

🐶 Happy National Dog Day! 🐶 It's estimated that only 10% of workplaces in both London and New York have dog friendly offices despite years worth of studies outlining the benefits pets can have on business. Today we're taking a "paws" to celebrate our favourite co-workers and give you a glimpse into their day to day SINE. From boosting morale to providing cuddles, office dogs are the unsung heroes who make every day a little brighter. Whether they're begging for treats while you're in the kitchen making coffee or sleeping in a position resembling a pretzel, they remind us of the simple joys in life. Need to convince your boss to open the office to four-legged friends? Here are just a few of the long-studied benefits:  ♨️  Stress Reduction Interacting with dogs has been shown to lower stress levels, helping employees feel more relaxed and improving overall workplace well-being. 📈 Increased Productivity Regular breaks to play with a pet can help employees recharge, leading to better focus and higher productivity throughout the day.  😊 Enhanced Team Morale Dogs create a more positive and friendly atmosphere, fostering camaraderie and boosting team spirit among employees.

Forget the subway… Have you ever wondered what it would be like to tour New York from above? We've been lucky enough to find out through our work with RiseNY. The goal was straightforward enough: to increase search demand during seasonally low periods. We tackled this by launching a multifaceted demand gen campaign across Google, to reach targeted audiences higher in the funnel as part of our wider digital strategy. Showcasing the breathtaking immersive experiences that RiseNY has to offer, the demand gen campaign was integrated across Google's most visual, entertainment-focused touchpoints including YouTube, YouTube Shorts and Discover. The outcome? RiseNY experienced a 28% boost in conversions and a 44% increase in revenue across Google Ads metrics. Check out our case study and get in touch to learn how tailored digital strategies can transform your marketing outcomes. #DigitalMarketing #GoogleCampaigns #DemandGen #DisruptiveDigitalMarketing #DigitalMarketingExperts

The Paris 2024 Olympics has been at the forefront of all discussions and we really enjoyed tuning in! With several clients in the sports industry, our team all have different go-to sports that we are passionate about, but our favourite thing about this year's Olympics wasn't necessarily what you'd expect... 2024 is the first time the Olympics has achieved almost full 50/50 gender equality among competing athletes. It's a huge milestone and one that we're really happy to see. Hosting 152 women’s events, 157 men’s events, and 20 mixed-gender events, Paris 2024 marks significant progress in the effort for equity in sports. Of course, there’s still a long road ahead for diversity and inclusion, but progress is progress. Gender parity will always remain on the SINE agenda - and although we still have a way to go ourselves, we believe in the importance of transparency on gender diversity within our organisation to hold us accountable for striving towards a more equal workforce: Executive & Board - 89% male, 11% female Senior Management - 25% male, 75% female Company-wide - 46% male, 54% female We're building a strong client base amongst sports brands, and it's a commitment for us that they align with our values to champion inclusivity. #GenderEqualOlympics #Paris2024 #DiversityInSports #IntersectionalityInSport

Shoutout to our wonderful Social Events Committee: Max Skibinski, Gloria I. & Alice Reynolds! ⭐ Thanks for organising such a fantastic lineup of events across the first half of 2024! The variety and attention to detail didn't go unnoticed, and it’s clear that a lot of effort went into making each one a success. Thanks for creating opportunities for us to connect and unwind. Looking forward to more great events in the future! 👇 Check out the reel below for a quick snapshot of the events!

We all know excellent work happens in the workplace every day... Sharing is caring and that’s exactly what our monthly Share Shows are all about: empowering cross communication and peer-to-peer knowledge sharing (and who doesn’t love a little presentation practice💬). Here’s a sneak peek from last week's show: 📣 Industry Update Google’s recent court case defeat, the end of the 3rd party Cookie saga (for now…) and the rise of AI-powered search engines - shared by Max Skibinski (Senior Account Manager) 📺 The CTV Landscape With CTV advertising evolving at an increasingly fast rate, we covered the broader CTV landscape whilst looking at the rise of FAST inventory in the UK, spearheaded by the recent launch of Freely, a streaming service backed by the UK’s major TV broadcasters. The consolidation of broadcasters into one centralised streaming platform looks to provide a huge opportunity for advertisers - from Alex Jacobs, our Programmatic Director. 📊 Marketing Mix Modeling How our clients are using our in-house Marketing Mix Modeling to assess traditional and digital advertising performance. And how the insights assist in strategic decision making - from Bowie Tey, our Data Scientist.

Today is International Youth Day, which is a global celebration dedicated to empowering young people. 🇺🇳 Established by the United Nations, the day raises awareness of the challenges and issues facing the world's youth, ranging from education and employment to social inclusion and mental health. 🔮 With this in mind, we developed our Future Talent Scheme. The goal: offer entry level opportunities at SINE to young people no matter their educational background. Rather than a traditional internship or graduate programme, we feel that with the right support, mentorship, practical experience and training, we can set our candidates up for success and kick start their careers in Digital Marketing. #internationalyouthday 📝 Here are some of the top factors contributing to youth unemployment: Education and Skills Mismatch: A significant factor contributing to youth unemployment is the mismatch between the skills young people possess and the requirements of the labor market. Many young people lack the skills needed for high-demand industries such as technology. 📉 Impact of the Pandemic: The pandemic severely impacted sectors that traditionally employ young workers, such as retail and hospitality, leading to higher unemployment rates. Although recovery is underway, some sectors have been slower to bounce back. 💸 Economic Uncertainty: Ongoing economic challenges, including inflation and geopolitical tensions, have contributed to an uncertain job market, affecting hiring practices and job availability for young people.

The Paris Olympics may be drawing to an end, but the media strategy for this year's Games is still a hot topic. At just a week in, the flagship event already broke records for ad spending. The streaming boom has skyrocketing demand and reached audiences that have never before been ad buyers during the Olympics, unlocking more opportunities for highly targeted and personalised advertising for brands and agencies that embraced a well-coordinated, multi-platform approach.  But, what have we learnt from Paris 2024? If you’re asking us, it’s all about the data. Brands need to leverage the data-driven insights offered by streaming platforms to craft compelling, contextually relevant ad content - and Paris 2024 has demonstrated the power of this approach to reach unheard-of levels of engagement. Stay ahead of the curve by embracing the evolving digital ecosystem. Get in touch to learn how we can elevate your strategy to keep you one step ahead in a rapidly digitising world. #DisruptiveDigitalMarketing #DigitalMarketingExperts #AdSpending #Streaming #PerformanceMarketing #SummerOfSport 

A people-first culture requires self-awareness, at all levels of a business. Our CEO, James Dale, was featured in Fortune last week discussing Amazon’s CEO, Andy Jassy's thoughts on earning trust within an organisation. Jassy highlights how key strategies, such as building a foundation of trust between leaders and staff are key to psychological safety, effective collaboration, and innovation. All of which he attributes to driving Amazon's recent successes in AI and logistics, emphasising that sucking up to your boss and peers definitely won’t do the trick. James states that “you have to study your own personality and work out what to bring and what not to bring to a role based on the personalities of the people that you will be interacting with, both colleagues and clients”. Our dedication to a people-first culture has been cultivated by providing transparency and developing trust. This is reflected in the way we communicate with our teams, clients and partners. Check out the full article here. #SINEdigital #Leadership #Innovation #BusinessGrowth

Welcome to SINE Digital Rachelle Watson-Hill! We are beyond excited to have you on board. Rachelle has some very impressive creds in helping agencies and tech businesses to grow exponentially, and will be heading up Business Development here at SINE. Committed to understanding people and their goals, combined with her expertise in leadership wellbeing coaching, makes her a perfect fit for our team. Discover why Rachelle SINE’d the dotted line with us and join us as this exciting new chapter unfolds. Welcome to the team, Rachelle 🚀 #BusinessDevelopment #WhyISINEd #EmployeeAnnouncement #Leadership #PeopleFirst