Jeff Dezen Public Relations’ Post

Should marketing have to tell the whole truth about a brand and its products? It's a question seasoned ad execs Johan Pihl and Magnus Jakobsson have been debating during their 30-year career in adland. This ethical debate led the pair to launch Alcoholic Vodka, a liquor brand that tells you how deadly drinking vodka can actually be. They believe that being honest about a product's negative effects can improve a brand's customer relationship. What are your thoughts on this honest marketing approach? Could it catch on? Read it here:https://lnkd.in/egWy5Dx8 #Marketing #advertising #alcoholicbeverages

A fantastic blog by our very own MD Katrina Cliffe MCIM about how to utilise PR as an alcohol-free drinks brand. 📝 Whether you produce alcohol-free drinks, drinks that are enhanced to give that 'boost' to replicate the feeling of alcohol or just tasty soft drinks, we can help promote your products in a time of high demand. 🍾🍹 Digital PR campaigns are a fantastic way to reach your target audience, and at Wild PR, we can craft stories that truly resonate with your customers' wants, needs and struggles! Get in touch to see what Wild ideas we can come up with! 👀😎 #alcholfreedrinks #pr #digitalpr #promotion #ecommerce #marketing #onlinemarketing #digitalmarketing

Great discussion between Fergus O'Carroll and Mark Ritson about notable marketing moments of 2023 - some good, and some pretty bad! My personal best is how Diageo played the long-game with Guinness over Covid to grow awareness and salience during that lengthy industry down-time, by continuing to advertise and consistently leverage their distinctive brand codes through clever tactical creative execution… and it’s now the number one on-trade beer brand in the UK! Have a listen… #marketing #MarketingStrategy

Ever wondered how some brands manage to capture the world's attention with a single, bold move? Check out our latest blog where we dive into the creative genius behind some of the best UK brand stunts, including Greggs' Vegan Sausage Roll and Cadbury's Drumming Gorilla. We discuss what made these stunts so successful and the impressive results they achieved. What's your favourite PR stunt of all time? Share in the comments below! #PRStunts #MarketingMagic #BrandVisibility #UKBrands #CreativeMarketing

The quiet season in the vineyards is the optimal time to start planning your marketing strategy for the year! 🗓️ Let’s get your wine in front of more audiences with an effective plan of action. 👉 Start your planning initiative today. Contact us at the link below. https://loom.ly/DjdPs1g #Highway29 #marketing #winemarketing

Why Invest in Reputation Building? The Bud Light Lesson: In a world obsessed with quick ROI, it's tempting to focus solely on short-term marketing tactics. But the recent Bud Light saga reminds us why long-term reputation building is crucial. The Power of Reputation: Bud Light's Cautionary Tale Once America's top-selling beer, Bud Light's controversial marketing decision in April 2023 led to a dramatic fall. Recent data shows the brand slipping to third place in retail sales, behind Modelo Especial and sister brand Michelob Ultra. 👉Key Lessons: ✅Reputation is fragile: Years of brand building can unravel quickly. 💰Recovery is costly: Rebuilding trust and market share requires significant time and resources. 🙌Competitors benefit: Reputation loss often translates to market share gains for rivals. 🤝Alignment is critical: Brand actions must resonate with core values and audience expectations. ⚠️Crisis preparedness pays: Robust reputation management can mitigate potential damages. The Bud Light situation underscores that while tactical marketing drives short-term results, a strong reputation is the foundation of sustained business success. Investing in reputation isn't just about crisis management—it's about building resilience, fostering loyalty, and creating a buffer against potential missteps. How is your company balancing short-term tactics with long-term reputation building? Are you prepared for potential reputation challenges in today's polarized market? Check the recent article: https://lnkd.in/eV_qF9tv #ReputationManagement #BrandStrategy #LongTermSuccess #MarketingROI

The Social Media Brew: One Coffee, Endless Marketing Flavors. Follow For More: Super Tactics Agency . #SocialMediaBlend #MarketingVariety #CoffeeCulture #PlatformDiversity #DigitalMarketingMix #MarketingAgency #SocialSips #BrewingBuzz #MarketingMagic #PlatformFlavors #DigitalBlend #TasteTheMarketingRainbow #SocialMediaMarketing #DigitalStrategy #MarketingTips #MarketingStrategy #DigitalAgency #supertacticsagency

There is so much OG, and future, captured in this image... The countdown has begun! #Blacfox #B2B #Enterprise #Growth #Marketing #Ai #Consulting #Tech #SAAS #Startup #SME

In the realm of marketing, where the line between hyperbole and honesty can be as fine as a vintage vodka's clarity, we occasionally stumble upon a gem that pairs the two with the finesse of a well-tailored suit. Take, for instance, the recent campaign featuring Ricky Gervais for Dutch Barn Vodka—a venture where he's not just a spokesperson but a co-founder. Humor, they say, is the shortest distance between two people, and honesty, undoubtedly, is the most scenic route. This ad travels both, claiming that buying Dutch Barn will make one rich and happy—then delivering the punchline that it’s Ricky who'll be laughing all the way to the bank. With more than two decades in the marketing trenches, I can tell you this is no mere attempt at humor. It's a masterstroke of transparency, an invitation to the audience to share a laugh at the all-too-familiar celebrity endorsement game. And it works. Because in an era where consumers are savvy enough to spot a disingenuous pitch a mile away, authenticity is the real currency. So here's to honesty in advertising. To campaigns that don’t just sell a product, but also sell us on the truth, garnished with a twist of wit. And to Ricky Gervais, who reminds us that in the right hands, marketing can be as honest as it is effective—just as long as those hands are holding a glass of Dutch Barn, presumably. #MarketingStrategy #Advertising #BrandHonesty #RickyGervais #DutchBarnVodka #HumorInBusiness

Let understand marketing terminologies with Jack Daniels Lets walkthrough from manufacturing to Cheering in your glass!! Creating a post to showcase its benefits, that’s Advertising. How about distributing that poster in a restaurant? That’s Promotion. Now, if you sponsor a local event or post in a local newspaper, it is Publicity. And if you manage to get participants to share feedback about your drink on social media, That’s PR. You share the experience of the drink, including its flavor and style, with the audience. That’s Sales. And if you organise all of this together, that’s Marketing.  And when you continuously monitor and adjust your #marketing strategies based on #sales data, customer #feedback, and market #trends, that's Strategic Marketing. Comment Cheers to connect & learn how we at Montaigne and Partners have used these methods to generate high quality leads for our clients.