Jellycat’s Post

Here are some examples of glocalization by Pepsi in Dubai: - Pepsi has a line of products called "Pepsi Arabian Nights" that are designed to appeal to the local culture. The products feature traditional Arabic flavors and designs. - Pepsi sponsors the Dubai Shopping Festival, a major annual event that attracts tourists from all over the world. Pepsi uses the festival to promote its products and connect with consumers on a cultural level. - Pepsi has partnered with the Dubai Tourism Board to create a series of commercials that showcase the city's attractions. The commercials are made in Arabic and feature local celebrities. These are just a few examples of how Pepsi has used glocalization to succeed in Dubai. By adapting its products, marketing, and messaging to local culture, Pepsi has been able to build strong relationships with consumers in the UAE. #vdigitalx #pepsi #glocalization #marketing #advertising #dubai #uae #culture #tradition #custom #localization #business #strategy #success #innovation #crosscultural #digitalmarketingagencyindubai #multinational #shouout #contactus #collab #digital #digitalnomad #marketing LinkedIn

OOH is going to the next level.

Innovation at its best!

𝐏𝐋𝐌𝐀 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐭𝐨𝐭𝐚𝐥 𝐔.𝐒. 𝐬𝐭𝐨𝐫𝐞 𝐛𝐫𝐚𝐧𝐝 𝐝𝐨𝐥𝐥𝐚𝐫 𝐬𝐚𝐥𝐞𝐬 𝐟𝐨𝐫 2023 𝐰𝐢𝐥𝐥 𝐜𝐨𝐦𝐞 𝐢𝐧 𝐚𝐭 $233𝐛𝐧, 𝐚𝐧 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐨𝐟 𝐚𝐛𝐨𝐮𝐭 $4𝐛𝐧 𝐟𝐫𝐨𝐦 2022, in spite of a slight decline in September, according to Circana data. 🛒 Among the individual departments tracked by Circana, 𝒔𝒕𝒐𝒓𝒆 𝒃𝒓𝒂𝒏𝒅 𝒅𝒐𝒍𝒍𝒂𝒓 𝒔𝒂𝒍𝒆𝒔 𝒂𝒓𝒆 𝒅𝒐𝒊𝒏𝒈 𝒘𝒆𝒍𝒍 𝒂𝒄𝒓𝒐𝒔𝒔 𝒕𝒉𝒆 𝒃𝒐𝒂𝒓𝒅. 𝑶𝒗𝒆𝒓 𝒕𝒉𝒆 𝒑𝒂𝒔𝒕 52 𝒘𝒆𝒆𝒌𝒔, 𝒆𝒊𝒈𝒉𝒕 𝒐𝒇 𝒕𝒉𝒆 10 𝒔𝒆𝒄𝒕𝒊𝒐𝒏𝒔 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆𝒅 𝒇𝒐𝒓 𝒔𝒕𝒐𝒓𝒆 𝒃𝒓𝒂𝒏𝒅 𝒅𝒐𝒍𝒍𝒂𝒓 𝒔𝒂𝒍𝒆𝒔 𝒂𝒔 𝒐𝒇 10/08/23 ➡ General food led with a 13.8% gain, followed closely by ➡ Beverages at 13.1% ➡  Home Care, Refrigerated and Beauty were bunched at plus 8.8%, 8.4% and 8.3%, respectively ➡ Rounding out the winning departments were Frozen, ahead 6.4% ➡ General merchandise, up 5.7% ➡ Health, ahead 3.7% Circana #privatelabelsales #storebrandgrowth #CPGopportunity #StoreBrandsPhenomenon

Did you know that Tejar UAE offers custom sourcing to personalize your shopping experience? Whether you're looking for a rare gadget or an exclusive international brand, our team is dedicated to finding exactly what you need. Experience the convenience of tailored shopping with Tejar UAE! Share your thoughts and experiences with custom sourcing in the comments! #TejarFact #CustomSourcing #PersonalizedShopping

Secure Your Spot On Highstreet Of Hinjewadi Phase 2. Ideal For Restaurants, Retailers, Gyms, & Luxury Brands. Inquire Today! . . . . . . #saiproviso #saiprovisopune #hinjewadi #realestateinvesting #business #propertyinvestor #luxuryrealestate #investmentopportunity #wealthcreation #realestatetycoon #commercialproperty #realestategoals #successinrealestate #investmentstrategy #realestateempire #luxury #luxurylifestyle #luxurylife #luxuryrealestate #luxuryliving #luxurydesign #luxurystyle #luxurious #luxurybrand #luxuryinteriors

Connecting Familiarity with Your Brand 🎉 Ritz created an Ad that touches on the Holiday activities. 💫 By resonating with the festive spirit and showcasing our products in a relatable way, Ritz successfully humanized their brand and evoked positive emotions among their customers. 💕 For example, they aired the ad during peak festive seasons, capitalizing on the increased traffic and providing the audience with the perfect snacking solution for their journeys. 🚗 This strategic approach not only boosted brand visibility but also drove engagement and sales, paving the way for new opportunities and growth. 🌟 #FestiveSnacking #EmotionalConnections #BrandSuccess #StrategicAdvertising #CaseStudy

The Shah Rukh Khan promoting your local shop? 😮 Yes, Ogilvy made it possible with the Cadbury Celebrations. With King Khan's Birthday on 2nd, I came across this marketing campaign and was blown away. Cadbury Celebrations is bringing Shah Rukh Khan to your local shop with their new Shah Rukh Khan-My-Ad campaign. This innovative campaign uses AI to create personalized ads featuring Shah Rukh Khan promoting local businesses of all kinds. To get your own Shah Rukh Khan-My-Ad, simply visit the Cadbury Celebrations website and enter the name and location of your local business. Share the video with their family, friends, social media or whatsapp forwards. The Shah Rukh Khan-My-Ad campaign is a great way to support local businesses and make the festive season even more special. Impact genreated ? 👉 Over 130,000 local stores have already created their ad. So what are you waiting for? Spread the word and bring a smile on local vendors near you. What a commendable ad Ogilvy! Beautiful. Social media hashtags: #ShahRukhKhanMyAd #CadburyCelebrations #Diwali #LocalBusiness #SupportLocal #marketing #advertisement #ogilvy

A new market survey said there is a growing emphasis on health and well-being among UAE consumers, presenting opportunities for brands in the fitness and wellness industries. A significant 48% of respondents stated that they dedicate considerable time to researching brands before making substantial purchases, indicating the importance of building brand credibility and trust. Clip the Deal users are regular grocery shoppers looking to discover new brands through cashback, discounted coupons, and sampling incentives. #CliptheDeal #moderntrade #FMCG #grocery #groceryindustry #groceryretail #grocerystore #groceryshopping #grocerystore #consumerproducts #consumergoods #consumergoodsindustry #coupons #digitalcoupon #cashback #cashbackdeal

Confectionery major Mars Wrigley India has entered the fast-growing luxury gifting market with the launch of its chocolate brand Galaxy Jewels in the country. Click on the link below to know more... Mars Wrigley I Nikhil Rao #marswrigley #confectionery #snickers #gifting #galaxyjewels #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailindia #retailsectornews #retailresults #retailtrends #retailbusiness #ir #IndiaRetailing