We take pride in thinking differently, shaking it up, and using craft skills to create effective solutions for clients. As such, we’ve seen a rise in marketers exploring options beyond traditional digital channels, turning to solutions such as digital out-of-home (DOOH) advertising and experiential media for fresh, impactful ways to reach audiences. “We’re increasingly being asked for ideas that are not run-of-the-mill,” says Jeffrey Matisoff. “Part of that is out of fear of where linear is heading, and some of it is due to marketers' desire to explore new options.” And we’re not alone. Digiday’s Michael Burgi reports on the rise of alternative media options, despite the current economic climate. With growing interest in these non-mainstream avenues, mainly for their unique appeal and data-driven capabilities, chat with us if you're ready to think outside the box with your media strategy.
Mohsin Abdul Razzaq
10mo
Embracing innovation and thinking beyond the conventional! 🚀 It's inspiring to see how your team is leading the charge in exploring alternative media options. In a world where creativity and uniqueness matter, your approach is setting new standards.
Thank you for sharing!