I'm so proud of our Raidiant team and the work we do to present Calling All Heroes, one of the largest esports tournaments for women on the planet. These viewership numbers are staggering, with upwards of 60K people watching at any given time. The impact we're making for women and marginalized genders is unmatched. And yet - we struggle to find partners. Honest question - why is that? The amazing partners that we do have recognize that we provide scale, credibility and a meaningful way to reach new communities. Isn't that what marketing is all about - finding new eyeballs to sample and drive loyalty and conversions to your product? These tournaments are the perfect way to "sample" an esports partnership, offering a low-risk, high-reward opportunity to gain the numerous benefits that engaging with this audience can bring to a brand. I have thoughts and I'm genuinely curious for yours (and may be opening up a rabbit hole, but here goes...). With these numbers, why does women's esports struggle to find the right partners - especially given where we are now with traditional sports?
What. An. Event. On August 3-4, Raidiant presented Calling All Heroes Major 2, an Overwatch 2 esports tournament dedicated to women and marginalized genders. The numbers speak for themselves.🚀 We want you to help your brand speak to this community!🗣️ Calling All Heroes Major 3 is coming up in December. Don't miss this opportunity for Raidiant to introduce your brand to this massive and meaningful audience, where your message will resonate with a fanbase that’s passionate, engaged, and ready for change. Let’s make history together! #CallingAllHeroes #Overwatch2 #Esports #Diversity #Inclusion #WomenInGaming #Partnerships
