Solo Brands ($107m) needs to divest Chubbies Shorts. Why does a fire pit biz need a short shorts brand? Solo Brands is -50% in the past week. With a $107m market cap. There are so many better homes for Chubbies + the Solo Brands portfolio play isn’t working. Solo needs to set Chubbies free to be the ‘Murica loving Apparel powerhouse it was always meant to be. Solo Brands needs to get profitable selling what they’re meant to. Fire pits to outdoorsy people who like to barbecue. #shopify
Kevin Brkal
2mo
sounds like a mismatch, right? chubbies needs its own spotlight.
Patrick Johnson
2mo
Customer profiles probably overlap well honestly.
Will Evans
2mo
Listened to their earnings call. They kept talking about high NPS scores in all their portfolio companies but I don't think I ever actually heard what the scores were.
Andrew Zimmerman
2mo
I didn't even know that was a thing, who thought that was a good idea 😂
Seth Waite
2mo
Their stock shares have been absolutely hammered. I'm waiting for you to buy it and resurrect it to glory so I can eventually sell my stock LOL
Simon Assor
2mo
They also own Oru Kayak and ISLE. That's where Chubbies Shorts fits in.
David Swendeman
2mo
also, short shorts while bbqing seem risky
Kyle Hency
2mo
The team at Chubbies is executing on all cylinders. I say, give them and the folks at DTC time to operate. Truly differentiated brand building takes time & is non-linear by nature. Interesting idea nonetheless…
Jeran Fraser
2mo
To answer your first question, when you have cash to spend, needing additional top line revenue and plan a liquidity event, you make decisions based on business, not necessarily brand alignment. Solo had one heck of an ecom engine and it’s hard to argue that Chubbies couldn’t have plugged into that machine and been successful. But we all know timing is everything, and sadly the acquisitions came at a time where everything was trending north and shortly after they went public the market began to change. As an armchair quarterback, it’s easy to question, but the answer lies somewhere between we’ll never know and someone made real money 🤣.
Accelerating Ecommerce Revenue | Site-Speed | 1st Party Data | CRO
2moHow much would you pay Jeremy Horowitz' ?