Creative Connector • Brand Partnerships | Business Development | Data-Driven Design and Commerce
🔊 Calling the Stanley 1913 Tumbler brand to the “Licensing Stand”! This trend is wild. I tried to ignore it because… let’s face it, it’s just an “overpriced tumbler”… The main selling points are: Insulation that can keep a drink cold for hours, the rotating lid and the slim base that can easily fit into a car cupholder. At this point, as kids get bullied because they don’t have one, all we can do is call for the brand to jump into the licensing scene to consider extending into other categories for the kids have cool merch at more affordable price points. https://lnkd.in/eBrwuwyJ Terence Reilly / Sue Dietrich (she/her) , are you game for more Stanley products on even more shelves? #stanley #stanleytumbler #licensing #brands #ip #trends2024 #viral #retail #strategicpartnerships #brandawareness
Mike Verret
9mo
That same bullying effect happened to me. In fifth grade. I wasn’t cool because I didn’t have a a breakdancing track suit. But the good news is, there will be some “next thing” fad that will lead to the same outcome. Mindboggling.
Dave Collins
9mo
Rubik should do a guerilla campaign of this do kids want to go to school with Stanley Rubik
Seems like just yesterday the Hydro Flask was the in-crowd choice ...
Jenn Nuccio
9mo
All amazing points, however, I can’t stop re-reading the part about how kids are being bullied over this. I think kids need to toughen up a little when it comes to frivolous level bullying.
Heidi Schwartz
9mo
I can see a new animated short - YETI vs Stanley - and taking bets on the over under
Jenn Nuccio
9mo
But yes make it available for all consumers. Create a slight off shoot of the brand for mass and off price. Etc.
Creative Connector • Brand Partnerships | Business Development | Data-Driven Design and Commerce
9moRebecca O. did you end up getting one across the pond?