Jerry Inman’s Post

The growth of #FAST and #AVOD worldwide is changing the game for sports viewing 📺 ⚽ Whip Media's CMO Jerry Inman reached into his programming playbook to discuss more. Read the full article at OTTVerse, https://lnkd.in/eA468TAm

In the face of "subscription fatigue" we'll see more consolidation in the marketplace like this. In the US, according to Hub Entertainment Research, the percentage of consumers subscribing to at least one SVOD service dropped to 82% in 2023 from 89% in 2022 and JP Morgen reports a steady decline in #'s of subscriptions per household. This is reflective of the economic situation. Consumers are forced to make trade-offs and these types of vertical alliances are helpful. Also helpful, is the acceleration of AVOD which is addressing the economic pressure of accessing content for consumers while adding significant reach capabilities to advertisers. #consolidation #sports #streaming #digitaladvertising #SVOD #AVOD

Much like in the mid-aughts when the iPhone collapsed games, videos, pictures, emails, texting, music, and web browsing into a single device, TV manufacturers and streaming application providers are increasingly looking to collapse different devices into the television. The streaming apps can combine basic remote-based activities into their environment, but ultimately the TV OEMs have the most upside. Look at what Telly TV is doing in this space (games, Zoom, music, communications, and a CTV experience) as a great example of the next phase of innovation in TV/Entertainment/Communications consolidation. https://lnkd.in/gERTRbwQ

ESPN, Fox and Warner Bros. Discovery to launch joint sports streaming platform this year ESPN, Fox and Warner Bros. Discovery plan to launch a joint sports streaming service later this year. The platform, which will be owned by a newly formed company with its own leadership team, does not yet have a name or price. The product will be a skinnier bundle of linear networks than a standard cable offering, specifically tailored for sports fans. Walt Disney’s ESPN, Fox and Warner Bros. Discovery plan to launch a joint sports streaming service this fall, giving consumers a new way to access marquee live sports for the first time, the companies said Tuesday. The platform, which will be owned by a newly formed company with its own leadership team, does not yet have a name or a price. Disney, Fox and Warner Bros. Discovery will each own a one-third stake. Consumers would be able to subscribe directly via a new app. Subscribers would also have the ability to bundle the product with the companies’ streaming platforms Disney+, Hulu and Max. The product will be a skinnier bundle of linear networks than a standard cable offering, specifically tailored for sports fans. It will consist of all the broadcast and cable networks owned by Disney, Fox and Warner Bros. Discovery that carry sports, along with ESPN+. From Disney, that includes ESPN and its sister networks, such as ESPN2, ESPNU, SECN, ACCN, ESPNEWS, as well as the ABC broadcast network. Warner Bros. Discovery’s networks that showcase sports are TNT, TBS and TruTV. Fox will include the Fox broadcast station along with FS1, FS2 and BTN. While no price has been determined, a logical starting point could be $45 or $50 per month with introductory pricing lower to entice signups, according to a person familiar with the matter, who asked not to be named because the discussions around the service have been private. A second person added that even with promotional pricing, the service will cost more than $30 per month. The companies’ longer term goal is to make the platform a home base for sports programming. Hypothetically, independent networks such as The Tennis Channel could be added to improve the offering, one of the people said. While Disney, Warner Bros. Discovery and Fox each will own one-third of the company, the rights fee revenue sharing will be proportional to what the cable networks charge pay TV providers, a second person said. “The launch of this new streaming sports service is a significant moment for Disney and ESPN, a major win for sports fans, and an important step forward for the media business,” Disney CEO Bob Iger said in a statement. “This means the full suite of ESPN channels will be available to consumers alongside the sports programming of other industry leaders as part of a differentiated sports-centric service.”

Have you read our latest blog post? Penned by Matthew Shapiro, this insightful overview sheds light on the future of live sports #streaming 🏈🎾 With the media and entertainment landscape evolving at lightning speed, live sports have emerged as the crown jewel of premium content. But navigating this dynamic terrain comes with its own set of challenges. Our blog delves into the complexities facing sports broadcasters globally and how the streaming revolution is reshaping the industry. From the rise of OTT-based sports broadcasting in emerging markets, to the challenges faced by regional sports networks (RSNs) in the US, this blog explores it all, unveiling how #OpenCaching is transforming the game for live sports streaming, offering scalable solutions to address surging demand. Read more to learn how Qwilt's Open Caching-based delivery solutions are leading the charge in quality, providing local capacity and scale to enhance content delivery while ensuring an unparalleled viewing experience for sports fans worldwide 🌐 Read the blog now 👉 https://lnkd.in/eiiiywi6 #DifferenceDelivered #LiveSports #ContentDelivery

Sports content is about to get a lot more visual As we head close to the launch date of Apple Vision Pro, we've started to get an idea of the content and streaming apps which will be available on the device at launch. And there are some sports heavy hitters on here: Apple TV Disney+ ESPN MLB PGA Tour Discovery+ Amazon Prime Video Paramount+ Peacock Red Bull TV TikTok Make no mistake, whilst we aren't at mass adoption stage just yet the Vision Pro is clearly being marketed as an 'entertainment device'. But an entertainment device which will produce deeply visual and immersive experiences. Blending pixels with reality. In my opinion the sports industry should have an instant advantage to push the boundaries of how to revolutionise the at home fan experience. I'd go as far to say it could even be the catalyst some professional sports need to survive. #innovation #sportsbiz #sportsmarketing

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Why Streamers need Rural Sports Fans - Streaming Media. Why Churn & Big Tech is killing the Business - FreeCast “Churn is just the killer in this business, and so we have been hyper-focused on it,” Warner Bros. Discovery CEO David Zaslav told analysts in May 2024. He was referring to how viewers sign up for a streaming plan, binge watch for the next 30 days and then cancel. Hence the new trend of bundles that aim to minimize churn. But streaming’s contract-free business model isn’t the only reason why people churn. If they live in rural areas, streaming can be an unwatchable buffering, tiling, freezing mess. That kind of experience is a big problem for streamers whose main offering is on-demand content such as movies and TV series, but it’s an even bigger problem for services built around live sports. Nobody wants to spend $15 a month or $99 a year to watch out-of-market games and see a spinning wheel instead." FreeCast Home w Antenna... 50+Free Live Local Broadcast Channels 500+ Free Live Streaming Channels 500k Free Movies & TV Shows On demand You Bundle All Your Subscriptions/Apps Pause, Restart, Cancel & Pay in One Place #CutTheCord #FreeCast #NextGenStreaming #NoMoreAppDiving https://lnkd.in/eUwXQ4dv

Watching TV as a shared experience used to be a thing of the past — but new research shows that co-viewing on connected TV is on the rise once more. Despite the rise of fragmented viewing across devices, viewers are still yearning for that shared experience — and connected TVs are now bringing people together more than ever before. WildBrain Media Solutions research with Savanta delves into the co-viewing and gaming habits of kids, teens and their families, uncovering new opportunities to reach them. Download our report: https://bit.ly/4d7AyCB #YouTube #KidsEntertainment #MediaBuying #CoViewing

Advertisers in the media and entertainment sector invested over $1 billion on TikTok in Q4 2023, according to MediaRadar. The billion dollars spent by brands on TikTok involved video games, online games and subscription streaming services, which accounted for nearly 30% of the ad spend. #mediaandentertainment #tiktokmarketing #adspend #advertising #videogames #onlinegames #streamingservices