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I heavily underestimated newsletters. They’re setting the bar for my clients. A behavior & executive coach I've been working with — asked me to write a few posts for her back in June. Since then, we've shipped 26 pieces. At this point, I have to call myself out… I don’t think there’s any space more sacred than a newsletter. Sure, building a digital footprint on LinkedIn is essential. But it's equally important to funnel the traffic you drive + OWN it. Because if LinkedIn is rented land, then newsletter is your real estate. Here's why. • First off, there's no algorithms or middlemen. • You play by your own rules here. • You get to peel back the juiciest layers of your philosophy. In depth. No filters. • You have wayyy more fun tying insights to your offer + converting demand for workshops/coaching programs. best part: no one’s shutting you down. Ever. I used to be skeptical though. Newsletters have a long-standing repo for being boring, bloated, and ending in awkward pitch slaps. But then I found a few writers on Substack who b-l-e-w my mind. Massive shoutout to Stéphanie. She's in a league of her own 👑 My verdict: Whether or not you can thrive here boils down to your digital aura & how much skin you have in the game. For this particular client, we took her nuanced observations from coaching & personal life — to write real and genuinely helpful stuff. No rigid formatting styles. No writing framework. Just a natural tone that clicks. All this to say, Take up MORE space. You deserve it. Find ways to fortify the audience you're working so hard to build. (Super impt) >> If growing a newsletter alongside LinkedIn is your 2025 goal, this is my invitation to you 🤝 I'd love to open door$ for you :)

your newsletter is losing money.... here's the $10k difference... look at these 2 examples... one keeps readers, one loses them. after reviewing 500+ newsletters, here's what i know: 70% is formatting 30% is content (sounds wrong? keep reading) ✅why format wins:  → visually appealing  → easy to skim  → organized chunks  → white space matters ❌why walls of text fail:  → readers bounce  → value gets lost  → subscribers leave  → sales die the newsletter game changed: → nobody reads wall-to-text anymore → nobody has time for dense paragraphs → everyone skims for value remember:  →good content + great formatting = growth  →great content + poor formatting = death p.s. check your latest newsletter. which format are you using? ------------- ✅I offer [done-for-you newsletter ghostwriting] for Muslim personal brands on LinkedIn, while I handle all the heavy lifting: →Writing 4 engaging newsletters monthly →Creating converting lead magnets →Building your optimized landing page →Setting up a 5-email welcome sequence →Automating your sales funnels →Managing your entire email system share if this changes how you write ♻️

I've produced over 600 newsletters in the last ten years. Here's what to avoid: Mistake n°1: Starting too late Mistake n°2: Not knowing your audience Mistake n°3: Selling too much Mistake n°4: Doing too many things Mistake n°5: Lacking consistency Mistake n°6: Focusing on the wrong goal Mistake n°7: Thinking too much about the design Mistake n°8: Failing to persevere https://lnkd.in/eSfYNwgu

How long is too long for email newsletters? If you worry about length (or time spent writing), this may please you. Your starting principle should be "One topic, one email." Choose a topic, write ONLY on that topic and then you are done. Add to that a self-imposed word budget. When I started, 500 words was my max and I tended to write 350 to 400. Honestly, it doesn't take long to write that many words (and you can safely start with shorter.) Keep your latest newsletter short, focused, and fun and you won't go wrong. --------------- Get email storytelling tips from my LinkedIn bio See more posts like this by following my profile #marketingtips #humanauthored #thedigitalconcierge

10 Common Excuses for Not Sending a Newsletter (And How to Overcome Them) "I just don't have the time to sit down and write a newsletter every week." → Newsletter frequency can be adjusted to your schedule, even monthly or quarterly. Batch writing can also save time. "I'm not a writer—I don't know how to make my ideas sound good on paper." → Using templates and writing tips can help create engaging content even if you don't consider yourself a strong writer. "I don't even know what to say that would actually matter to my audience." → Researching your audience's interests and pain points can guide relevant newsletter topics. "I keep running out of ideas, and it feels like I'm repeating myself." → Maintaining an editorial calendar and brainstorming sessions can help generate fresh ideas. "I'll get to it later—but 'later' never seems to come." → Scheduling a recurring newsletter creation time can make it a priority. "What if my newsletter doesn't sound professional enough, or people don't like it?" → Testing and iterating based on feedback can help improve the quality over time. "Is writing a newsletter even worth it? I don't see how it helps my business." → Newsletters can drive website traffic, leads, and customer engagement if done strategically. ( You can sell your digital products inside your email funnels) "I hate dealing with all these tools and templates—it's just too much hassle." → Choosing a simple, user-friendly newsletter platform can minimize the technical burden. "I'm so burnt out from everything else—I can't bring myself to focus on writing too." → Taking breaks and automating newsletter tasks can help manage burnout. You see, the key is finding the right workflow, tools, and support to make newsletter creation sustainable. Start building your email list today - your future self will thank you! PS: If you are a Founder, Coach or executive who has given up on their newsletter. It's time to bring it back to life. Why not? ........ Hi 👋 I'm Sufyan. I write LinkedIn content and emails for busy Founders, Executives and Coaches. Feel free to connect, Let's build your business 🤝 #newsletter #emailnewsletter #business

Wondering what you should do right after you finish writing your newsletter? 🤔✍️ Let's face it, writing the content of the newsletter is only the first step. 📄 If you really want it to have an impact, there are extra steps you need to take. 🚀 Here are 3 things you should do after you’ve just finished writing your newsletter: ✅ Sure, you've scheduled it to be emailed. Now make sure to post it to LinkedIn and your website. 📧🔗 ✅ Break it down into 2-3 short ideas for social media posts. 📱💡 ✅ Brush up on who's getting it - look at your email and see if you can grow your list by 7-10 people each month. 📈📬 The perfect time to do these? Right after you’re finished writing the newsletter - because you're already in the flow. 🌊 If you wait too long you may forget - or lose your excitement! 😅✨ I keep this checklist on a note on my phone so I always have it on hand. 📋📲 Try it and see! 🌟 #NewsletterTips #EmailMarketing #ContentCreation #SmallBusinessTips #SocialMediaMarketing #GrowYourList #MarketingStrategy #ProductivityHacks #StayOrganized #EntrepreneurLife

Is it hard to know what to write in your newsletter? One of my special skills is helping business owners craft their newsletter. I ask them lots of relevant questions to get clarity on what they want to write about. Then I either write it for them, or they write it themselves. Here's a taster of those questions: What do you want your newsletter to help readers feel LESS of? What do you want your newsletter to help readers feel MORE of? What do you want readers to think when they read your newsletter? What do you want readers to do when they read your newsletter? How much of your personality and you-ness do you want in your newsletter?  Do you want to include story snippets from your life or business in your newsletter? I won't give away all my secret nuggets for crafting newsletters in this post but I will invite you to sign up for my newsletter. Hi, I'm Rachel, marketing and content wingwoman for busy entrepreneurs and lover of writing email newsletters. Get to know me and learn more about writing newsletters by signing up for my newsletter, click Rachel Young for the link in my profile.

The 1 Thing You Should Do If Your Copy Isn’t Getting Results... (This might trigger you, but hear me out…) 1) Spend 3 hours figuring out your message   2) Reach out to your audience and ask them about their struggles   3) Listen to what they need, not just what you think they need   4) Craft your copy based on their answers   5) Test it. Get feedback.   6) Revise, revise, revise. Don’t settle.   7) Talk to real people. Ask for their thoughts on your copy.   8) Deliver as much value as you can through your words   9) Record the responses. Take notes.   10) Use those insights to refine your messaging   11) Keep doing this over and over again   12) Build up your confidence in your copy   13) Start writing copy that *feels* right   14) Watch the conversations (and clients) roll in  Everything else is just distractions from what you should be doing. Thing 1 – Connecting with your audience through the copy   Thing 2 – Testing and refining your words Everything else is just fluff to get more conversations. → Your website   → Your email sequences   → Your social media content None of them matter if your copy doesn’t speak to your audience’s heart. → You shouldn’t be “building things”   → You need to first understand what your audience *truly* wants   → It’s only then you can build copy that converts. If you don’t listen to your audience, you’ll: → Spend weeks on copy that misses the mark   → Talk to a few people, realize it’s wrong   → Rewrite it, again, and again This cycle is endless. Until you start thinking… → “Maybe my niche sucks.”   → “Maybe the algorithm’s the problem.”   → “Maybe I suck.” It will crush you. But it’s none of those things. It’s just that you’ve been working on the wrong stuff. Here’s how you get results ↓ Write *for* your audience, then improve. → Logic tells you to build first   → Logic is why 99% fail But building feels good. Conversations don’t. **But here's the truth:**   When it feels awkward, when it feels uncomfortable, that’s when you know you’re doing the right thing. This is what all my clients who are winning did… They stopped worrying about being perfect.   They faced the discomfort and got results.   And now they’re living the life they dreamed of. If you’re ready to start talking directly to your audience and getting results, comment below... let’s fix your copy. ⬇️ #linkedin #Copywriting #Copy

It's Tuesday and its time to prompt. Here are two prompts that you can implement today! 1st: Landing Page Headlines On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. - David Ogilvy 99% of people get interested in reading the complete landing page because of the landing page headline. Copy/paste this prompt to generate a killer headline: "Generate five highly compelling and attention-grabbing headlines for a landing page aimed at promoting [offer]. Each headline should emphasize different angles, such as urgency, exclusivity, social proof, and the primary benefits of the offer. Ensure they are optimized for conversion and capable of capturing the reader's immediate interest." 2nd: Email subject line writer Everyone knows that writing email subject lines matters a lot to get sales. Copy/paste this prompt to write killer subject lines: Prompt: "Compose an exceptionally persuasive and captivating email subject line for promoting [product/service]. Ensure it is designed to maximize open rates by leveraging emotional triggers, urgency, and curiosity. Incorporate the core benefits and unique selling points of the [product/service] to make it irresistible."

Tips for Writing a Business Newsletter People Love