Jevgeni Levin’s Post

🌟🎙️🚀 Super excited about Sportradar's new move with audio and digital out-of-home ads! Having worked in the field and keeping an eye on the market, this feels like a huge leap forward. 🚀📈 Seeing live sports data integrated into DOOH ads is just awesome. For me, as for someone interested in this field, it feels like ads become so much more alive and in the moment. 📊🖥 Love keeping track of such news and uncovering new tech. Feels like it's about connecting with fans on a whole new level and making their experience even better. Big shoutout to Sportradar for pushing the boundaries! 🌐💡🙌 #SportsTech #DOOHAdvertising #Innovation #Sportradar #DigitalMarketing

You are not (Yet) a Billionaire or Private Equity Fund and are interested in understanding how to get involved with this new exciting asset class, please join us for our webinar here. Brands such as LVMH and Red Bull are not new to sports and place their (big) bets on undervalued assets, in this case Paris FC, the second league club in France. Followed by recent success stories of Ryan Reynolds’ investment in Wrexham A.F.C. or Liberty’s big bet in motorsport, investors capture the timing and financial upside of owning, developing and growing “undervalued” assets from the inside. Heroes is a financial vehicle that invests strategically in and develops with a lean operational cost structure, undervalued and neglected sub-assets of sports clubs and undervalued core technologies. Join us and find out about the current investment opportunities on offer. https://lnkd.in/dhqZzA-b

🏅 Where Passion Meets Opportunity The global sports market is booming—projected to reach $700 billion by 2026. From fitness tech to eSports, brands are tapping into the excitement and loyalty that sports fans bring. It’s more than just sponsorships—it’s about creating immersive experiences that fans love. In 2024, the key is to engage audiences where they live: on social media, streaming platforms, and in the metaverse. How is your brand leveraging the power of sports? #SportsMarketing #BrandEngagement #2024Trends #FanExperience #fajleyr

100s of brands descend on gamescom this week in a bid to connect with gaming audiences. Gaming is a cultural juggernaut, with brands from across sectors vying for the attention and conversion of gaming audiences. By partnering with a gaming brand you can tap into a passionate and dedicated fan base however it’s crucial to approach these strategically. Gaming audiences can smell inauthenticity a mile away - slapping a logo on an in-game map or an esports team just isn’t going to cut it. Key things to remember: ✅ Authenticity is key: Avoid generic messaging and focus on creating genuine connections with gaming communities . ✅ Understand your audience: Tap into audience motivators thorough psychographic segmentation and tailor your messaging and content to specific target groups ✅ Leverage expertise: Collaborate with experts who understand the gaming industry and can help you navigate its complexities. Read about this approach in action in this recent esports campaign with Nokia https://lnkd.in/g7bsqkiV DM me to speak more about how to maximise partnerships in gaming. #gamingpartnerships #gamesmarketing #branding #marketing #gamesindustry

𝗜𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘀𝗽𝗼𝗿𝘁𝘀... 𝗴𝗮𝗺𝗶𝗻𝗴? 𝗧𝗡𝗧 𝗦𝗽𝗼𝗿𝘁𝘀 𝗹𝗮𝘁𝗲𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘀𝗮𝘆𝘀 𝘆𝗲𝘀! Sports and gaming are coming together like never before, creating experiences we only dreamed of a few years ago. Having been part of Turner Sports and deeply immersed in the gaming world, it’s exciting to see innovations like the 𝗡𝗕𝗔 𝟮𝗞𝟮𝟱 𝗗𝗮𝘁𝗮𝗖𝗮𝘀𝘁 pushing the boundaries of fan engagement. TNT Sports U.S. Sports is blurring the lines between traditional sports and gaming, leveraging 𝗡𝗕𝗔 𝟮𝗞𝟮𝟱’𝘀 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀—from shot meters to 2K camera angles—on platforms like truTV and Max. It's a new way for fans to experience the Emirates NBA Cup and represents a broader trend of innovation at the intersection of sports and gaming. 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗖𝗿𝗼𝘀𝘀𝗼𝘃𝗲𝗿 𝗧𝗿𝗲𝗻𝗱𝘀 TNT is building on a foundation of interactive and gaming-driven campaigns that resonate with today’s audience: • 𝗡𝗙𝗟 𝘅 𝗙𝗼𝗿𝘁𝗻𝗶𝘁𝗲: By introducing branded team skins and interactive features, the NFL reached younger audiences while gamifying traditional sports fandom. • 𝗡𝗛𝗟 𝗗𝗮𝘁𝗮𝗖𝗮𝘀𝘁: A groundbreaking augmented broadcast that integrated real-time player data, echoing features popular in sports video games. • 𝗠𝗟𝗕 𝗗𝗮𝘁𝗮𝗖𝗮𝘀𝘁: Enhanced broadcasts with gaming-style overlays for deeper fan engagement during pivotal playoff moments. These crossovers highlight a shift in sports broadcasting: gaming's interactivity is bringing live sports to life. Fans no longer watch; they interact, analyze, and create content. 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 Gaming has changed our habits, and now the younger generation's demand 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. TNT’s integration of NBA 2K25 features is a blueprint for the future: • 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 that make broadcasts feel like gaming sessions. • Opportunities for 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗳𝗮𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, with overlays and analytics mirroring video game mechanics. • Bridges between 𝗲𝘀𝗽𝗼𝗿𝘁𝘀 𝗮𝗻𝗱 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗽𝗼𝗿𝘁𝘀, capturing Gen Z's attention. As gaming and sports continue to converge, platforms like TNT set a new standard for consuming live events. This isn’t just a broadcast—it’s an invitation for fans to step into the game. What other innovations do you see reshaping the future of sports broadcasting? 👉 Link to the full story and socials in the comments. #GamingInSports #InnovationInSports #TNTSports #NBA2K25 #FanEngagement #BrandPartnerships #Gaming

The Future of Sports Broadcasting in Africa: Lessons from TNT Sports' Experiment Sports and gaming are converging like never before, creating immersive experiences that were unimaginable just a few years ago. TNT Sports' recent experiment with NBA 2K25 DataCast exemplifies how traditional sports broadcasting can be revolutionized by integrating elements of esports and gaming. This isn't just a technological evolution—it’s a cultural shift. By blending NBA 2K25’s immersive features, like shot meters and gaming camera angles, with live sports, TNT is pioneering a format that resonates with younger, digitally-native audiences. Why Nigerian and African Media Should Take Note: Youth Engagement: Africa's population is predominantly young. Combining sports and gaming could be the key to engaging this demographic, who already demand dynamic, interactive content. Economic Opportunities: Gaming and esports are billion-dollar industries globally. Leveraging this convergence could unlock new revenue streams for African media companies through sponsorships, advertising, and partnerships. Content Evolution: Platforms like TNT Sports show us that fans no longer just watch—they engage. Features like gaming-style overlays, real-time analytics, and interactive elements redefine fan experiences. TNT’s Playbook: The NFL x Fortnite crossover captured younger audiences with gamified fandom. NHL and MLB DataCast introduced real-time data overlays inspired by video games. NBA 2K25’s broadcast integration blurred the lines between reality and gaming. What Can Nigerian and African Media Do? Collaborate with esports platforms to develop localized gaming-inspired broadcasts. Embrace emerging technologies like AR/VR and real-time data to enhance live sports. Foster partnerships with gaming companies to bridge the gap between traditional sports and esports. The convergence of sports and gaming isn’t just a trend—it’s the future. As Africa positions itself as a global player in innovation and entertainment, now is the time to embrace this shift. The question isn’t whether we should adapt; it’s how quickly we can lead the charge. What steps do you think African media can take to innovate in sports broadcasting? #GamingInSports #InnovationInAfrica #FanEngagement #EsportsInAfrica #FutureOfSports

Sponsorships in the Esports Era Esports is reshaping sponsorships: 1. Brands now partner with streamers and teams for authentic reach. 2. In-game activations create immersive advertising. 3. Audiences are global and highly engaged. What’s the coolest brand integration you’ve seen in esports? #EsportsSponsorships #BrandInnovation #ISUPREMEInsights

Why Sponsors Are Turning to Esports for Authentic Connections The internet is flooded with noise, speculation, and clickbait. The photo below shows how even something as simple as searching for information on a movie becomes frustrating in today’s oversaturated digital world. This is the reality brands face when trying to connect with their audiences through traditional platforms. At OverActive Media, we’ve seen a clear shift. Sponsors like Telefónica, PepsiCo, Bell and AMD are coming to us because they want something different - something real. Esports offers an authentic, cost-effective way to engage with today’s generation of fans. Whether it’s through immersive live events, passionate co-streaming communities, or meaningful social media campaigns, we provide a direct line to engaged audiences that crave connection, not clutter. Our fans are informed, loyal, and actively choose to participate in the content we create. This level of trust and engagement is unmatched, and brands partnering with us aren’t just buying impressions - they’re joining a movement. In 2025, the opportunities for sponsors in esports are bigger than ever. If your brand is looking for a way to cut through the noise and build something meaningful with today’s audience, let’s talk. #Esports #Partnerships #OverActiveMedia #Innovation #Authenticity #MovistarKOI #TorontoUltra

Ever wondered what esports fans' unique traits look like, in visualized data? Well, Loadout's case study on Team Liquid's fan personas just dropped. In case you didn't know: Loadout is Unlocked's esports & gaming audience data subsidiary, powered by GWI Core's attitudes & interests lists. Seen in the TL case study, Loadout can cross-analyze fan personas' brand sentiments and consumer behaviors to support current brand partnership fits or prospect new ones. Sponsorship cases, campaign success and community engagement — all benefit from the likes of attitudinal data and a granular understanding of fanbases's interests and habits. Check out the TL case study here: https://lnkd.in/eip3PmC8 If you're at #ESILDN, come by the main stage at 12:40 for a live taste at Daniel Offen's showcase on “Understanding the Counter-Strike audience." Otherwise, reach out to him or Birger De Geyter to learn more.

Insights worth a read from Adam Adamou