Watauga Group’s Post

Outdoor brands should lean into the key benefit that consumers say the receive from being outside, the same benefit that can inspire new participants to try activities in the outdoor space. Read our team's latest blog about this strategic insight from our Surveying the Outdoors consumer research report!

You CAN be outdoors and avoid insects. We have great custom branded items that can keep those pesky pests away. Great for all Summer activities especially camping and sleep away camps! Contact us at info@morethanstickfigures.com for details or go to morethanstickfigures.com to search our huge selection of custom branded items. #morethanstickfigures #swag #branding #branded #promotions #promos #promoitems #promotionalitems #promotionalproducts #advertising #marketing #events #insectrepellentday #repellent #nomousquitos #camp #outdoors

Sports and Outdoor Goods Market Size, Share, Trends & Competitive Analysis Global Report 2024-2032 Sports and outdoor goods encompass a vast array of equipment and gear designed to enhance recreational activities and outdoor pursuits. From hiking and camping gear to sports equipment like basketballs and footballs, these products cater to the diverse needs and interests of enthusiasts across the globe. Whether it's a durable tent for a weekend camping trip or high-performance gear for competitive sports, sports and outdoor goods play a vital role in facilitating active lifestyles and fostering a deeper connection with nature. Read Full Report@ https://lnkd.in/dhqJSFYg The increasing health consciousness among consumers, leading to a greater demand for sports equipment and outdoor gear to support active lifestyles. Additionally, the rise of outdoor recreational activities such as hiking, camping, and cycling has spurred growth in the market, as individuals seek high-quality gear to enhance their outdoor experiences. Furthermore, technological advancements in materials and manufacturing processes have led to the development of innovative products, attracting consumers looking for performance-driven solutions. #SportsGoods #OutdoorEquipment #ActiveLifestyle #FitnessProducts #RecreationalGear #SportingMerchandise #OutdoorMarket

With RV shipments slowly returning to pre-pandemic levels, and retail sales remaining a challenge across North America, it’s time to rethink the current trends in RV marketing. Our research indicates that for information on RV models and lifestyle content, 1/3 of the RV audience prefer traditional media; 1/3 prefer digital media; and 1/3 are fine with either online or traditional media. We bring 53 years of trusted, expert RV content to your target audience… we reach the RV, boating, and outdoor tourism market with a blended multimedia array of magazines, websites, and social media pages that inform, entertain, and inspire families to get out and enjoy the great outdoors. Take a look at this article from our RV Dealer News website, and let me know what you think… #vacation #Travel #travelandtourism #RV #Magazines #marketing #Newsletter #influencer #Camping #RVTravel #travel #Expertise #Experience #RVLifestyle #RVLifestyleMagazine #RVIA #RVDA #RVDAofCanada #CRVA #GoRVing #GoRVingCanada #outdoors #boating #fishing #RVDA #RVIA #NMMA

Place Your Ad - Outdoors Recreation Directory. Promote your company within the Outdoors Recreation Directory #FrizeMedia to connect with a broader audience. By featuring your business in this directory, you can increase visibility and attract more customers who are interested in outdoor activities. The Outdoors Recreation Directory is a valuable resource for individuals seeking information on various outdoor recreation opportunities, such as hiking, camping, fishing, and more. By including your business in this directory, you can reach potential customers who are actively looking for products or services related to outdoor recreation. In today's digital age, having an online presence is crucial for businesses to succeed. By being listed in the Outdoors Recreation Directory #FrizeMedia, you can improve your online visibility and credibility. This directory serves as a platform for businesses to showcase their offerings and attract new customers. With the help of this directory, you can effectively promote your products or services to a targeted audience interested in outdoor recreation. To learn more about the benefits of promoting your business in the Outdoors Recreation Directory #FrizeMedia, visit https://buff.ly/3xuQFq6 This link provides detailed information on how you can get started and the advantages of being featured in this directory. Take advantage of this opportunity to expand your reach and grow your customer base in the outdoor recreation industry. Don't miss out on the chance to connect with a wider audience and increase your business's visibility today. Promote Your Business in the Outdoors Recreation Directory #FrizeMedia and reach a wider audience. Visit https://buff.ly/3xuQFq6 for more information. #hiking #camping #fishing #swimming #climbing #birdwatching #hiking #cycling #running #stargazing #bushwalking #surfing #wildlife #golf #frisbeefitness #abseiling #basejumping #skiing #camping

Watauga Group is thrilled to announce the release of Surveying the Outdoors: The 2024 Customer Growth Report. In this comprehensive study, we dive deep into the attitudes and motivations of today's outdoor customers and the consumers most interested in becoming a first-time participant. Featuring insights from over 1,500 survey respondents, the report uncovers valuable insights to drive sales growth for outdoor brands in 2024 and beyond. Key highlights of the report include: Identifying Consumer Mindsets: Our report identifies four distinct mindsets among outdoor participants, offering valuable starting points for brands in the outdoor industry.    Insights into New and Returning Participants: By applying three audience lenses to the data, we uncover essential insights and actionable strategies to drive sales growth among both new and repeat customers.   Strategic Marketing Guidance: Beyond insights, our report provides actionable marketing and advertising strategies tailored for outdoor brands, empowering them to attract new customers and drive repeat purchases in 2024.  Our report offers unparalleled insights into the ever-evolving landscape of outdoor recreation with survey respondents selected on their participation or desire to start one or more outdoor activity including:    - RV Camping  - Mountain Biking  - Snow Skiing or Snow Boarding  - Scuba Diving or Snorkeling  - Mountain Biking or Cycling  - Rock Climbing or Bouldering  - Hiking or Walking for Fitness  - Kayaking or Canoeing  - Hunting or Trap/Skeet Shooting  - Surfing, Windsurfing, or Paddle Boarding  - Wildlife Viewing  - Pickleball  - Running, Jogging, or Trail Running  - Backpacking or Tent Camping  - Fishing   - Boating, Waterskiing, or Wake Boarding   Ready to unlock new opportunities and maximize customer growth in 2024? Download the full report and access an interactive visualization of the research data at the link below.    #MediaPlanning #Advertising #Digitalmarketing  #OutdoorIndustry #ConsumerInsights #MarketingStrategy #CustomerGrowth  https://lnkd.in/eavNtwfJ

Unlock growth potential with data-driven insights into customer motivations. This comprehensive study by Watauga Group delves into the minds of outdoor recreation participants and aspiring newcomers. Discover actionable strategies to attract new customers, retain existing ones, and boost sales for your outdoor brand. Download the report now!

Creating the correct marketing camping matters!! Imagine Nike's "Dream Crazy" – Colin Kaepernick soaring, not just for touchdowns but for social change. Talk about a slam dunk! And then there's Cocacola Now, turning a simple soda into a personalized love potion with the "Share a Coke" campaign. Sales up, hearts warmed – it's a win-win! #VideoProduction #CorporateVideo #VisualStorytelling #DigitalMarketing #ContentCreation #BrandedContent #VideoMarketing #CreativeAgency #BusinessStorytelling #LinkedInVideo

Why Custom PVC Patches Are the Best Choice for Outdoor Enthusiasts Regarding outdoor gear, enthusiasts always look for ways to make their equipment stand out while ensuring it remains durable and functional. One of the most popular ways to personalize outdoor gear is through patches. Whether hiking, camping, or exploring rugged terrains, custom PVC patches provide a practical and stylish solution. In this article, we’ll dive into why Custom PVC patches are the perfect choice for outdoor enthusiasts and why Custom Patches By Bob is the go-to provider for these durable, personalized patches.

How to Identify the Seasonality of a Niche for Your Blog Website? A seasonal niche is one that receives traffic during only a specific during of a year. Here are a few examples of seasonal niches: - Holiday-based (Christmas/Halloween/Thanksgiving, etc): seasonal peak during the holiday season only - Specific events, for example, Olympics/World Cup: seasonal peak only during the event - Camping/surfing/golf: seasonal peak in summers - Skiing/snowboarding: seasonal peak in winters You want to avoid a seasonal niche while making a vlog site because: - Seasonal niches experience fluctuating interest with periods of high traffic followed by significant drops. - Content relevance and audience engagement declines during off-peak seasons - Maintaining a steady income through ads or affiliate marketing becomes difficult with drastic changes in traffic - Building authority and trust with readers is challenging when the blog's relevance is confined to specific seasons. How Do You Know if Your Niche is Seasonal? - Open your web browser and go to trends.google.com. - Input your niche keyword or topic in the search bar. For instance, if your niche is "gardening," type that in and hit Enter. - Utilize the date range feature to customize the time frame. Analyze trends over the past 5 years and set your location to the United States. - Examine the "Interest over time" graph. Look for patterns, peaks, or troughs. Seasonal niches exhibit recurring spikes during specific times of the year (See the example in the image below). You want a niche that has a stable interest-over-time graph with approximately a straight line. Until next time. #hadiyawrites #googletrends #nicheanalysis #bloggingtips #nicheblogging #bloggingsuccess