JioAds’ Post

Starting the week with examples of how some brands have managed to run successful initiatives that leverage UGC to drive growth across acquisitions as well as retention of their products. 1. Peloton - Peloton’s FB groups offer a space for users to share their workouts, participate in challenges, and support each other 2. Fenty Beauty - #FentyFace is a hashtag engagement regularly run by the brand, and even features some of the user content on their official handles to promote inclusivity of the community 3. Coca Cola - The famous (although in pockets) #ShareACoke campaign that allowed users to personalise Coke bottles and share the photos on social media 4. Zomato - The social media handles frequently post screen grabs of users #Zomatoreviews and chats on chat bots, hence using user content to amp their socia media engagement strategy 5. Myntra - Myntra has a dedicated section on the app that allows selected users to post their looks and outfits. The brand has also integrated this content with their conversion funnel as you can “Shop the Look” with one click. #growth #communitygrowth #ugc #contentloop #consumertech

Paytm's recent Out-of-Home campaign stands as a testament to its strategic prowess, leaving a substantial imprint in the market. We are elated to unveil our continued collaboration with PayTM, a partnership founded on mutual trust and shared vision. This enduring bond signifies our commitment as their preferred Out-of-Home partners, reflecting our dedication to amplifying their brand message with creativity and impact. #connectooh #brand #success #team #connections #connect #network #india #media #mediaagency #mediaindustry #ooh #oohadvertising #oohmedia #marketing #advertisingandmarketing #contentmarketing #management #marketing #brands #engagement #work #experience #billboards #locationintelligence #technology #digital #data #artificialintelligence #AI

While we talk about the world’s best and most bizarre cross-brand collabs, here are some of the Indian gems that did wonders throughout the years: ✨ Have a look at the best brand collabs in India: 🇮🇳 1. boAt x Netflix 🎧🎬 Netflix and boAt dropped the 'Stream Edition'—super cool co-branded headphones, wireless earbuds, and neckbands. The campaign starred big names like Kiara Advani 🌟 and boAt’s co-founder Aman Gupta, fresh off his Shark Tank fame 🦈. Snagging these limited-edition products would get you exclusive Netflix Fan Events tickets 🎟️, merch 🛍️, and sweet boAt discounts, too! No wonder Gen Z went crazy over the vibe! 😍 2. Swiggy x Hotstar 🍔🏏 Swiggy and Hotstar nailed it during the 2019 IPL! They integrated Swiggy’s POP feature into the Hotstar app 📱, letting viewers order single-serve meals without leaving the game. This seamless experience kept engagement high on Hotstar 📈 and boosted Swiggy's orders. It's a perfect example of a collab that totally vibes with our food-and-cricket culture. And imagine if that would have been this IPL!! 🤯 3. Blue Tokai x Mason & Co ☕🍫 Blue Tokai and Mason & Co, the kings of gourmet coffee and chocolate, joined forces for some epic chocolate bars infused with Blue Tokai coffee. With flavours like Café Latte and the exclusive “Producer Series” beans, this collab brought together the best of both worlds. Tapping into the world of Gen Z, both the brands won hearts 💖 Want to know more about exciting brand collabs and how you can get in on the action? 🤔✨ Stay tuned to know more! 📲🚀 #brandcollabs #marketingmagic #genzvibes #boatxnetflix #swiggyxhotstar #bluetokaixmasonandco #innovation #collaboration #marketingtrends #brandpartnerships #gourmetcollab #staytuned #excitingcollabs #crossbrandcollab #marketing

This ad in the TOI almost made me grab a virtual aam mango. Swiggy Instamart and Havas Media India just upped the summer game with a mango-scented, front-page ad in the Mumbai Times of India! Can you imagine? "Read this ad with your nose" it said, transporting you straight to a bustling bazaar filled with the king of fruits. This brilliant campaign isn't just visually stunning, it celebrates our desi love for mangoes in the most innovative way. Plus, it went viral on social media, proving that print with a punch (or should we say whiff?) can still be a game-changer. Anyone else craving some aam panna right now? Let me know in the comments if you've seen any other ads that tickled your olfactory fancy! #SwiggyInstamart #SensoryMarketing #AamSeason #DesiInnovation #digitalmarketing #socialmedia #branding #advertisingandmarketing Swiggy instamart

Myntra ads are experts in creating the illusion of a great deal. I recently paused my YouTube ad-skipping habit to dissect their offerings. One recurring ad from Myntra caught my attention for its hefty investment. The ad boldly proclaims "Get Minimum 50% off and extra 10% off on Nike." Initially, in the brief 10-second clip, it sounded like a flat 50% discount on Nike. However, upon careful listening, the real message became clear: - Enjoy a sitewide minimum 50% discount. - Receive an additional 10% off on Nike. Kudos to Myntra for their epic copywriting skills! #advertising #marketing

So it’s a new trend: tagging the brands like Apple IKEA Blinkit Zomato Swiggy Nike Decathlon etc. It’s official: Apple IKEA Zomato Swiggy Nike Blinkit and Decathlon are about to make your life way more exciting! P.s. I am not tagging them to go viral 🤭😅 P.s.s. I thought tagging twice will be more beneficial! 😅 #BrandDreamTeam #MarketingMagic #FutureOfLiving #linkedin #trends

The most iconic evolution for a brand is going from a product or a service to defining a lifestyle. That's exactly what we did with Jio. Read more about this project in the link in the comments! #casestudy #jio #iconicmoves #interbrandindia #interbrand #reliance #digitallife #brandingcasestudy #branding #advertising #marketing Ashish Mishra Ameya Kapnadak Utpal Barve Sachin Mistry Eesha A. Mayur Gawkar Rahul Bansal Nikita Sharma Isnigdha Chaturvedi

As the Indian Promotion League (IPL) comes to a close, it's time to reflect on some of the best ads and campaigns that we've seen over the years. Here are my top five all-time favorites: 5. Swiggy 's "No order is too small" campaign featuring Swiggy Uncle 4. Zepto 's ads featuring Shankar Mahadevan, Kailash Kher and others 3. CRED 's ads with Rahul Dravid, Govinda, Anil Kapoor, Karishma Kapoor, and more 2. Dream11 's "Ye main Kar leta hu, aap Dream 11 pe team bana lo" campaign 1. Vodafone 's ZooZoos ads - each and every one of them What are your favorite ads from IPL season? Share in the comments below! #brands #TVC #t20 #cricket #IPL #creative #advertising

I came across this brilliant ad placement by Flipkart recently and couldn't help but admire the strategy behind it. Surrounded by competing brands, Flipkart boldly claims:  "Har ad mein jo dikhta hai, woh Flipkart pe milta hai!"  (Everything you see advertised, is available on Flipkart). It's a clever move to position themselves as the one-stop shop for everything you're already seeing around you. This strategic placement shows how branding is not just about visibility but creating connections with the audience, right in the midst of the competition.💡 What’s your take on this approach? Is this a smart tactic to capture attention, or could it be overwhelming in a cluttered ad space?  Have you seen any cool ads like this? Comment below 👇

Flipkart's IPL ad strategy is a must-know for marketers. The campaign by Flipkart, during the IPL season, focuses on promoting their premium + large screen TVs through an out-of-home (OOH) advertising strategy. The proposition is clear: Flipkart is offering great deals on these TVs –> aiming to attract customers seeking a ⬆️ viewing experience. Larger TVs do not only benefit viewers but also the brands advertising during IPL matches. With bigger screens, ads become more prominent + engaging. They're basically saying, "Hey [other brands], thanks to our awesome TVs, your ads are going to look even more awesome on these big screens!" The idea behind Flipkart's campaign is innovative + collaborative. By promoting friendly banter with other brands, Flipkart emphasises how THEIR TVs can ⬆️ the visibility + impact of advertisements. + They're inviting other brands to join in on the fun—to respond to Flipkart's message and keep the conversation going. (So, it's like this big digital chit-chat happening on billboards all around town, with Flipkart leading the charge). In a nutshell, Flipkart's campaign = creativity + practicality + leveraging the popularity of IPL matches to highlight the benefits of their products in an engaging + memorable manner. #BigTVBiggerDiscounts #BadaTVBadaMazza #FlipkartBigTVSale #Biggestdiscounts #Cricketseason