Jitenn Paull’s Post

In today’s tez-zamana, being a "good" brand is like serving lukewarm chai, people notice, but they’re not impressed. If you want to really shine and grab attention, it’s time to level up from good to great with strategies that actually work. Let’s talk about how you can unlock your brand’s full potential. It’s not rocket science, just some smart tweaks like connecting with your audience emotionally (dil se baat karo), building a memorable brand identity, and using cool digital tools to stay ahead. Whether it’s sprucing up your messaging (thoda zyada personality lao) or making sure your website doesn’t feel like an endless ATM queue, small, practical changes can make a world of difference. So, what’s the plan? Ready to step up and take your brand from “acha” to “wah bhai wah”? Let’s sit down (with chai, of course) and make it happen together! #brandstrategy #digitalmarketingtips #brandidentity #marketingmadeeasy #promotedge

Indian Content Creators become global sensations at the Cannes Film Festival 2024! The days are gone when the spotlight was only on Bollywood celebrities. Today, a remarkable group of Indian content creators, entrepreneurs, podcasters, and influencers are creating history on the same global stage. This year's Cannes red carpet saw a record-breaking number of Indian content creators breaking all barriers and showcasing their impact. After the presence of Kusha Kapila, Dolly Singh, Masoom Minawala, Diipa Khosla, and Ranveer Allahbadia in 2023, creators like RJ Karishma, Ankush Bahuguna, Sanjyot Keer, Aastha Shah, Niharika NM, Sharan Hegde, Nancy Tyagi, Namita Thapar, Viraj Ghelani and others added their names to the list. One of the best examples among these creators is Nancy Tyagi. She hailed from a small town in Uttar Pradesh. Nancy has become a social media sensation for her self-stitched outfits. Her presence at Cannes brings a spotlight on traditional Indian craftsmanship and contemporary fashion. Aastha Shah, another influencer, presented her power of self-acceptance, national pride, and confidence in front of a global audience. The influence of these content creators extends far beyond personal triumphs. Brands have also leveraged their presence at Cannes through strategic collaborations. Brands like AJIO, Brut., L'Oréal, Chopard, and Renault have recognized the vast influence of all creators and partnered with them. As the Indian influencer marketing industry is projected to grow to Rs 3,375 Crore by 2026, the Cannes Film Festival is a huge milestone for the entire ecosystem. As Indian creators continue to break down barriers and set new standards, their participation at Cannes has made the whole country prouder than ever. It not only amplifies their voices on the global platform but also highlights India's rich culture, heritage, and innovative spirit. It is truly a new beginning! Who is your favourite creator from the Cannes Film Festival 2024? #India #Creatoreconomy #influencermarketing #brand #marketing

Nobody will remember: - Kitni post krta h din m - kitni strategy banata h - Kitna creative contant banata h - Kitne ideas sochta h or kitne efforts krta h People will remember: - Kitni engagement h - Kitne likes, views and share h - Kitna brand grow kar rha h #socialmedia #trend

Bombay Shaving Company Ad in Prachi Tyagi's support attracts strong criticism, and charges of brand opportunism Shoebahmed Shaikh Ideosphere discusses. This shows like nothing else the importance of sensitive and well-thought-out public relations. The impact of the opposite to that is clear to see. Please share your views. https://lnkd.in/gMhu-Wnk

𝗟𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗰𝗮𝘀𝗲𝘀 𝗼𝗳 #𝗥𝗮𝗺𝘀𝗵𝗮𝗞𝗵𝗮𝗻 (𝗣𝗮𝗸𝗶𝘀𝘁𝗮𝗻) 𝗮𝗻𝗱 #𝗦𝘆𝗱𝗻𝗲𝘆𝗦𝘄𝗲𝗲𝗻𝗲𝘆 (𝗨𝗦𝗔) 𝗶𝗻 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀! Both actresses have become the face of multiple brands in the past few years, but Sydney Sweeney's campaigns are so much better and more memorable than Ramsha's! That’s because Pakistani brands use the same actors that everyone has in their ad campaigns. Let me tell you why Sydney Sweeney collaborations work: 📌 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 ↳ Sydney’s association with the products/brands/industries she endorses feels genuine, as evident on her personal social platforms. Her love for automobiles, for example, makes her #Ford campaign feels real. ↳ In contrast, it’s hard to imagine Ramsha Khan using #Zyn, #Dew, or #Everyday. There’s no visible association with these products or anything remotely related on her personal feed or news. 📌 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗽𝗮𝗰𝗶𝗻𝗴 ↳ Sydney’s campaigns are spaced out. She’s not being overexposed in back-to-back campaigns, which helps maintain her credibility. ↳ This isn’t the case with Ramsha. She appears in too many campaigns too frequently. 📌 𝗖𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 ↳ Sydney has long-standing relationships with brands like #Laneige, and I’m optimistic about her partnership with #Kérastase too. ↳ In comparison, Fahad Mustafa has a better brand association with Dew than Ramsha has with any of her brands. 📌 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 ↳ Sydney’s ads are distinguishable and unique. ↳ On the other hand, let's talk about #FahadMustafa. His recent ads for #Jazz , #Colgate, and #Shell all looked the same, making them hard to differentiate. (The red was too much) So, my appeal to brands is to choose actors more strategically. Rising popularity and a credible image are important, but aligning with celebrities who share your brand’s values and interests makes campaigns more impactful and enriches the customer experience. That's just my take! #Marketing #Branding #CelebrityEndorsements #Advertising #Strategy #CustomerExperience #Pakistan

Video isn't just content anymore - it's how modern brands build cultural relevance. Asian Paints' "Where The Heart Is" series redefined what brand videos could achieve. By showcasing celebrity homes, they didn't just promote paint - they owned the entire conversation around home décor. Three years later, their videos still drive organic search traffic and brand consideration. CRED's IPL campaigns showed us how absurdist humor and high production values can turn financial services marketing on its head. Their Rahul Dravid "Indiranagar ka Gunda" video didn't just go viral - it created a new benchmark for how conservative brands could take creative risks. Netflix India's success with video marketing reveals a crucial insight: platform-native content beats repurposed content. Their Instagram Reels don't feel like ads - they feel like entertainment, driving engagement rates that traditional TV spots never could. Most valuable lesson: Great video marketing doesn't interrupt culture - it creates it. #VideoMarketing #ContentStrategy #BrandStorytelling #DigitalMarketing

#JoeMetricView - Analysis of #SociaMedia trends from 2024 - I found #OMG very interesting. Question to my #HRcommunity - What other trends did you spot on #Linkedin last year? How do you think those will impact #FutureOfWork in 2025 and beyond? #Branding #Content #Talent #IndiaInc #GrowthDesign #Humans2Results #AnishamTip

𝗭𝗘𝗣𝗧𝗢 🤝 𝗦𝗛𝗔𝗔𝗗𝗜.𝗖𝗢𝗠 Who thought these two could collab in such a beautiful manner. With the advent of the social media surge, brands are becoming incredibly creative. When you see such marketing, it makes you wonder just how out-of-the-box these people might be thinking. To let these creative juices flow, the mind must be set free and consume more and more content—consume until you can create something of your own from it. Liked this one, so shared here! 𝗗𝗼 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗰𝗮𝗻 𝘀𝘁𝗮𝗻𝗱 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝘂𝗰𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝗱𝗮𝘆𝘀? Zepto Shaadi.com #zepto  #marketing #shaadi.com  

The legacy of Fevicol's advertisements has always been distinguished by creativity and innovation. However, reflecting on last year’s campaign and the subsequent launch of the Jugalbandi ad—much more aligned with the brand’s core identity—highlights a crucial lesson in brand marketing: the importance of consistent quality control. Ensuring every campaign resonates with the brand's ethos is critical for maintaining its market leadership and long-term equity. Even a minor deviation in messaging or execution can impact brand perception, underscoring the need for strategic oversight at every stage.

Amul’s Topical Ads: A Masterclass in Creative Marketing When it comes to clever marketing, Amul’s topical ads are an iconic example of how to stay relevant and relatable for decades. The butter brand has mastered the art of creating witty, engaging, and humorous advertisements that reflect current events, pop culture, and even political happenings. Their signature mascot, the Amul Girl, has become synonymous with sharp, creative storytelling. Whether it’s a cricket match, a Bollywood blockbuster, or global news, Amul manages to capture the essence of the moment with playful puns and illustrations. These ads are not just entertaining but highly shareable, sparking conversations across social media and cementing Amul's position as a household name. By consistently tapping into the pulse of the nation, Amul’s topical ads demonstrate how staying timely and humorous can make a brand unforgettable. It’s proof that marketing genius lies in simplicity and relevance! #Marketing #Branding #Creativity #Amul #Zomato