J. Matthew Collins’ Post

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Passionate about solving problems and business transformation

Calix and candy bars might seem entirely unrelated. But I came across an interesting piece in the Economist that resonated with me because the idea that a company’s purpose can guide company leadership links Calix and Mars, Inc. in an interesting way.    In a recent post I talked about a company’s purpose being only as good as the actions it enables. The Economist cites the Mars company as getting the balance between purpose and profit dead right. Which is another way of saying that for Mars, purpose isn’t just a statement of aspiration. It guides the business to make money and do good. (And for the record, they are making a lot of money.)    The article cites Mars’ long-standing belief in “mutuality” — putting the interests of stakeholders like customers, workers, communities, and the environment — right beside classic shareholder interests (profit, growth, etc.).    For Calix, our purpose — transforming society one community at a time — means that, by definition, we have to work with our customers to do good. We can’t transform communities by ourselves, and our world-class technology and broadband platform is a means to an end, not the end itself.    How does your company’s purpose relate to how it leads and acts in the world? Articulating a purpose is no easy feat, and I still find many companies would do well to revisit their words on a page to see how they are showing up in the real world. https://lnkd.in/ezdTAFuJ #purpose #purposedrivenleadership #leadership #stakeholdercapitalism 

Mars Inc gets the purpose v profit balance right

Mars Inc gets the purpose v profit balance right

economist.com

Tara Young

RVP, Success - Go to Market

4mo

I had an opportunity to visit a Mars production facility in Dubai several years ago as part of a business class, and got to see this play out in real life. When the Mars leadership talked about the decision to open the facility in the Middle East, the discussion was very much about how they could build a successful chocolate business in a culture that doesn't have a strong chocolate history, in a place where the average temps are prohibitive, in a market where production-based industry didn't really have a foothold, in an environment that's not ideal for sustainability. And their leadership response was very much one of balancing the overarching needs of every stakeholder while making the company money - invest in training programs for ME workers at other Mars production facilities to help them learn the culture of chocolate, cultivate community relationships with other ME brands (lots of interesting connections between Mars, Dubai Duty Free and Emirates Airlines), keep "rework" of failed chocolate down and sustainability up by empowering employees with Kanban principles, etc. A really holistic approach where profit almost became the afterthought rather than the primary driver.

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