Founding Director of Night Time Economy Solutions Ltd and High Streets Task Force Expert at High Streets Task Force. Innovate UK Inclusive Innovation Award Winner
I had a really positive discussion with Peter Marks and Michael Kill on BBC Radio 4 The Bottom Line discussing the future of nightlife, it's not dying it's like a phoenix rising. If you are interested it's a 30-minute listen & you can find it here And although nightclubs are dying off as the needs of young people change the future of nightlife itself, is not dying & people will always want places to dance, & enjoy music, arts, culture & food over shared experiences. It's like a phoenix rising. These areas of growth need to be protected, nurtured & nourished to enable them to flourish. So what are the hot new trends in nightlife? 1. Experiential activities: this is taking part in activities you can immerse & lose yourself in, & just for that moment forget the world exists beyond the joy! Think hedonism in things such as immersive theatre & dining, in the last few weeks, for example, I've experienced a painting in the dark night, a secret dining club experience where you go to a secret location to eat not knowing what the menu is or anyone else there, spaces such as Wake the Tiger in Bristol & a couple of weeks ago I went to a twilight spa experience. 2. Small low-risk DIY-type festivals: Some of the Big festivals are struggling to financially make it, but small intimate festivals around a shared love of music, arts, culture & food running for 1 to 2 days are in & selling out fast. People like the sense of intimacy & exclusivity. 3. Underground & pop-up events that are unique & maybe only run a few times before switching things up in meanwhile or unusual spaces. People want interesting things to talk about and are still willing to spend money on something great, average is out unless it's a quick and easy eat but even then people are choosing local and familiar like a local space they regularly go to think home from home, with familiar consistency and regular welcome. 4. Instagrammable & bespoke moments think street art, cool-looking food consumed on the street, in parks, on shared tables & unique lighting experiences such as light nights, & trails that encourage people to wander through & explore a city finding new spaces on route. 5. Kink, Fetish & Spirituality spaces where people can explore their specific sexual kinks & fetishes or views on spirituality with other like-minded people. Think ice baths, ceremonies, yoga & intimate life sharing. 6. Emerging world food by independent providers. If you're interested it's a 30-minute listen here https://lnkd.in/dxMzSfK9
Rachel Bashford
7mo
Joanne Cox-Brown (FIPM) it’s on Radio 4 right now! A really interesting listen, thoughtful solutions explored.
I heard you on the radio today. 👏 👏 You obviously did an excellent job!