Jobiqo’s Post

Kapitel 4.3 zum DPRG/ICV Wirkungsstufen Framework und : In order to explain how communication creates value, we developed a management model that integrates the different dimensions outlined in the framework. It asks practitioners to run through the phases two times: from top to bottom and from bottom to top. Define the expected value creation for the organization and what it means for the behavior, attitude and perception of stakeholders, placements in the media or channels, production of communication activities, and resources needed. This allows you to guide communication activities. Afterwards, track the communication activities and their results along the same dimensions. (R. Stobbe, personal communication, 8.1.2019)

During the panel discussion at Cannes Lions I discussed the process of media relations using artificial intelligence (AI), i.e. from content creation, insights gathering, distribution to communication measurement. I believe that AI plays a crucial role in modern creativity and content creation. It streamlines the process and therefore gives more room for creative activity, or the foundation of media relations, which is building relationships with media that are interested in the content and targeting the chosen audience. However, according to my book "The Art of Leadship Through Public Relations", this requires a change in the mindset of PR managers when evaluating campaigns. Accordind to AMEC research, more than 50% of PR managers, who are still sometimes leveraging the now obsolete AVE model. The goal is elevating and measuring the impact of communication on the functioning of the entire organisation. AI tools can help to do much of this #worldcom #icco #AI

𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐢𝐭 𝐦𝐞𝐚𝐧 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐰𝐚𝐧𝐭𝐞𝐝 𝐣𝐮𝐧𝐢𝐨𝐫 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐩𝐥𝐚𝐲𝐞𝐫 𝐛𝐲 𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐜𝐥𝐮𝐛 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞? What skills would you need to have? What skills will get you onboard? And who will decide that? In January 2024, Spanish Sevilla FC, together with IBM, introduced 𝐒𝐜𝐨𝐮𝐭 𝐀𝐝𝐯𝐢𝐬𝐨𝐫, 𝐚𝐧 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐭𝐨𝐨𝐥 that Sevilla FC will use to provide their scouting team with a comprehensive, data-driven identification and evaluation of potential recruits. 𝐒𝐜𝐨𝐮𝐭 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 is built to search and analyze massive amounts of information present in the club's existing databases to evaluate potential recruits. This includes both quantitative data such as 𝐡𝐞𝐢𝐠𝐡𝐭 𝐚𝐧𝐝 𝐰𝐞𝐢𝐠𝐡𝐭, 𝐬𝐩𝐞𝐞𝐝, 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐠𝐨𝐚𝐥𝐬 𝐨𝐫 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐩𝐥𝐚𝐲𝐞𝐝, and qualitative unstructured data such as 𝐭𝐡𝐞 𝐭𝐞𝐱𝐭𝐮𝐚𝐥 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐜𝐨𝐧𝐭𝐚𝐢𝐧𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟐𝟎𝟎,𝟎𝟎𝟎 𝐬𝐜𝐨𝐮𝐭𝐢𝐧𝐠 𝐫𝐞𝐩𝐨𝐫𝐭𝐬, according to Sevilla’s official news page (Álvaro Ramírez Pérez). Want to learn more about how technology influences the talent market? Then Järvaveckan this week in Stockholm is the event you want to attend. A four-day event filled with valuable presentations and roundtables. For example, this panel discussion "𝐓𝐚𝐥𝐞𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞: 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬 𝐨𝐧 𝐓𝐚𝐥𝐞𝐧𝐭, 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲, 𝐄𝐪𝐮𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐀𝐈 𝐓𝐚𝐥𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭" hosted by AmCham Sweden - American Chamber of Commerce in Sweden. Emma Bachner, IBM’s Client Engineering Leader for Sweden and Finland, together with Peter Hellberg, Daniel Akenine, and Binette Seck will discuss how AI technologies revolutionize talent management. 📅 When: Thursday, May 30, 2024, 12:30 PM - 1:15 PM 📍 Where: Spånga IP - Seminariescen: "Göteborg" Solhems Hagväg 2, Spånga IBM will be showcasing the free online learning platform #IBMSkillsBuild in the "Kista Science"-tent on Friday and Saturday. I will be there on Friday from 2 PM to 4 PM. Come by and say hello! Read more about Järvaveckan here: https://jarvaveckan.se/

How do I know, that posting this does not lead to punishing my #research proposals or work in general? Or putting me on a governmental “black list” for my opinions? Sounds like a story from the 1930’s? A story around Putin or Erdogan? No, this is Germany 2024!   Unbelievable? Then, read the leaked emails and reporting below (in German).   TL;DR: A “liberal” minister of Education and Research tried to criminally investigate and punish ~1100 #professors and #researchers for signing an open letter supporting free speech of students. Also by cutting research funds of these researchers!!   Yes: cutting research funds! For stating that they support the right of their students of free speech (while staying neutral on the subject).   How can we trust, that the upcoming top competition “scientific excellence initiative” #Exzellenzinitiative is actually a fair competition? In my opinion, this is a huge damage to Germany as a scientific and research hotspot.   And the best of it: As a reaction to the news report, the ministry tried to cover the story in a clarification statement saying they did not consider cutting funds (but only other measures). Well. This is simply not true as the leaked emails clearly show: So either they can’t actually read German or they are saying the NDR journalists faked the emails 🤷♂️. P.S. The positive part of this story: the German bureaucracy + legal system seems to work well. This can be seen from the response of the legal advisor in the leaked emails. How was basically saying "wtf" (in polite legal style).   #freedomofresearch #campusprotests #freedomofspeech #academicfreedom

Key note speaker for 10 years got me tired I used to travel the world to give over 90 key notes about eHealth and medical tourism. Both was and is great, I wanted to be seen, I wanted to be requested etc. but I felt tired and my motivation got down. This changed 10 years later, which NOW 😀 Now I take things much easier and this is the very first lecture since years. Why do I do it and why am I exited??? Because its NOT the bubble in the bubble. the big OMR where ist all about to hear super successful people & company stories. Its pure about 2 intrinsic motivated woman (Melanie Prange & Cindy Kroszewski) who are open to build a network and exchange of experiences. Getting students into this is super hero move. I just feel like a kid being happy getting together in the evening with easy people. So how do you select where you go and what events and lectures you want listen to? https://lnkd.in/eHVnUpp4

CEE Business Services Summit & Awards: Deadline of Thursday 30 November to submit in 27 categories. Submit Nominations here: https://lnkd.in/drG7KheG Summit & Awards set for 6-7 March 2024 in Warsaw. The Awards evening is preceded by the CEE Business Services Summit, with more than 40 top speakers over 2 days. The Nominations Process: In early-December, the Jury will receive the full list of all Nominations, to be ranked, resulting in our Short-List to be announced in early January. These “Short-Listed” firms move on to the final vote, to be cast at the Jury Dinner (6 March) one night before the CEE Business Services Awards Gala. Then, during the day 7 March, all Attendees can cast their votes for individual Awards (“Popular Vote”). Here are just 5 reasons you submit your Nomination!! Nominations submission is free and will take about 7 focused minutes to complete. All Short-Listed SSCs and BSC managers will be promoted in multiple media (Social Media, Websites/Newsletters, print and Video), both throughout CEE, western Europe, UK, US, and Scandinavia. Some Short-listed companies will be invited for a short Interview, to be promoted in multiple Social Media channels, including LinkedIn and YouTube – during December and January. Submitted Nominations are Confidential and will not be distributed outside of our Jury. (For those Short-Listed companies, you will have opportunity to revise and restrict your Nomination, before it is put to the Popular vote.) In 2024, you again have the option to enhance your Nomination chances via Nominations Showcase. While all Nominations submissions are completely free (as always), those companies who would like to showcase and highlight the quality of their Nomination will be able to do so via our popular “Nominations Showcases”: InPerson 8-minute Presentation at the event on 6 March - followed by 2-min Q&A; and via Video on the Brella platform. Nominations deadline is 30 November! Rosita Vasilkeviciute Beatrix Major Krisztina Puska Mirta Hegedusic Hisham Elamroussy Yordan Ginev Jan Jaszberenyiényi Vladislavs Sorokins Martin Dzbor Istvan Lenk Andrius Francas (he/him) Piotr Paterek Sigitas Malinauskas Tim Oldenburg Anna Kosmatka Damian Nowak Marina Manojlovic Tomasz Horaček Ruta Valatkieneė Tomasz Meksula, PMPła Tamás Jakus Miklos Koczor Andrej Orogvani Sandra Balazikova (Sulikova) Michal Kasprzyk, FCMA CGMA Romek Lubaczewski Marcelina Moszczynska Carlos Garrido Pedraz Nikola Kisidayova Adela Nanuş Raluca Stanca Tamas Kovacs Balazs Horvath Paweł Mleczko Irina Kiptikova Katalin Csuhaj Lalit Kumar Gupta Šarūnas Šuipis Dominik Woźniak Andrew Hallam

Best Paper Award at the ENESER conference 🤩 Many organizations talk about the candidate experience, but nobody really provides a clear definition and conceptualization of what it really is. Measuring it becomes even more tricky. That’s exactly what Laurens Biesmans is doing in his PhD, supervised by Rein De Cooman, Diane Arijs and myself. Earlier this week, Laurens presented his work at the European Network of Selection Researchers (ENESER) conference, which gathers an international group of academics working on recruitment and selection. He presented our paper in which we conceptualize the candidate experience and develop a scale to measure it. And guess what: This paper won the best paper award! 🥳 It’s nice to have your work recognized, and especially during your PhD. Well done, Laurens! #CandidateExperience #Recruitment #EmployerBranding

🌟Can you help? We want to capture the business value of FAIR and we are doing so by running the survey below. Your insights would be gratefully received 👍🏼

🏆Come on, guys, get applying! 🏆If you've never done it before and one of your team members gets an award and the covertous words, 30 under 30 Winner, you'll suddenly realise what a boost it gives to that person. 🏆That person on your team suddenly grows another foot taller, they gain confidence that they use in your team at work, and suddenly results are better, work is better, they are better, and your team and company benefit! 🏆Spending 30 minutes filling out a form for the results it would give is worth the effort! 🏆I know, I've seen it and experienced it in my team, and I couldnt recommend this scheme enough from Exhibition News 🏆So come on, support your team, and get applying, especially as they've extended the deadline!! #letsmakeithardtochoosefromtalentinevents #letsmakemoretalentinevents #letssupporttalentinevents #mashmedia #exhibitionnews