Jodie Woodworth’s Post

🚀 3 Reasons Why I Love Being a Product Marketing Manager - The Unseen Heroes of B2B SaaS 🚀 1. Bridging the Gap Between Product and Customer 🌉 As a Senior Product Marketing Manager at SmartVault, I have the thrilling challenge of bridging the gap between our product and our customers. It's about understanding deep customer needs and ensuring our product speaks their language. This role is crucial in turning technical features into compelling stories that resonate with our target audience. 2. Driving Product Strategy with Market Insights 🎯 Market intelligence is key in this role. By gathering and analyzing market data, I get to influence the direction of our product development. This ensures that we stay ahead of the curve and deliver solutions that not only meet but anticipate customer needs. 3. Championing Success Across Teams 👥 I love the collaborative aspect of this job. Working across various teams I get to ensure that everyone is aligned with the product's vision. This synergy is what drives a product's success in the market. I'd love to hear from other Product Marketing Managers out there! What do you love most about your role? And for those in other roles, how do Product Marketing Managers help drive your company's success? Let’s share insights and learn from each other! #ProductMarketing #B2BSaaS #MarketingStrategy #Collaboration #Innovation #TechCommunity

Stax is looking for a Product Marketing Manager. Are you noticing the pattern it’s the same types of companies that are hiring product managers over and over again that are looking for the same types of experience. This should be a clue as to where the market is headed and why you may or may not getting any traction on your product manager job hunt. You can see the data on my LinkedIn feed. The majority (not all) of these product manager roles are in the following niches: Digital Payments Healthcare or Health Tech E-commerce Data Privacy  Cybersecurity Growth AI Product Strategy and Roadmap Recently Funded Startup of First PM Hire (💰💰💰) Automotive Product Leader (ie Head or Director of Product Management) I have a resume template for each type of product manager role in Skool! https://lnkd.in/gtQjCfUH See you in Skool.  https://lnkd.in/gtQjCfUH Don’t be late to Skool.  https://lnkd.in/gtQjCfUH PS Are you curious how my team is able to get to these roles as fast as we do? You can find out the hack in Skool! https://lnkd.in/gtQjCfUH Don’t be late to Skool! https://lnkd.in/gtQjCfUH #productmanagement #productmanagementcareers #productmanagementjobs #speedtolead

No two product marketing roles are ever the same. Just look at these job descriptions: 🔍 "In this role, you will work with others in marketing to establish compelling product positioning & messaging." 🎯 "Responsible for the cross-functional success of large projects and product launches—with a strong bias toward operational and organizational excellence." 💼 "You’ll own the marketing strategy and product marketing campaigns for all business lines." 📈 "…will be responsible for growing our customer base and understanding their needs." So as a knife product marketer, expected to adapt to.. literally everything... what skills should you develop to grow your impact and your career? Below are the top three priorities I think every product marketer should focus on. (You can find the full post on my blog - link in the comments) 1️⃣ Understanding the customer: You need to develop the strongest skills and undeniable prowess at reading the room. 2️⃣ Collaborative feedback loops: Unless you can establish effective, two-way relationships within your organization, the deepest customer insights won’t translate into successful outcomes. 3️⃣ Consistent customer-facing go-to-market execution: Your GTM hinges on your ability to combine the first two priorities with a strong external marketing strategy. What would you add? #ProductMarketing

The struggle of the Product Marketing Manager (PMM) role in our industry is very real right now. In preparing to launch PMM as our latest role on MarketerHire we created a council (as we always do) of top marketers in that role, and the CMOs who hire, them to advise on experience, skill, matching and vetting data structures. Here's some of the key stuff I took away: - PMM might rival Growth Marketer as the most confusing, wide-ranging, make-it-whatever-you-want role in the marketing industry. It's terrifying. - Product Marketing Managers are apparently being asked to do anything from content marketing to testing/setting pricing. - Some companies hire PMMs hoping they will also function as a technical product manager, sales manager, or multichannel marketing IC. This does not go well. - There is usually a heavy market research component to the role that PMMs find companies want the benefit of but rarely have the patience to wait for. Relevant vertical and product experience is more important than other marketing roles to alleviate this. We make it a point to have a clear framework for what a role does before we launch it (otherwise how can we match it?). Product Marketing Manager was definitely one of the most challenging I've ever worked on, but I think we got there. What are some of the things you find challenging in hiring or being a PMM?

The kind of brand you want to work for.

#hiring Product Manager II, Marketing Platform, Baltimore, United States, fulltime #jobs #jobseekers #careers #Baltimorejobs #Marylandjobs #SalesMarketing Apply: https://lnkd.in/g55m3VGc We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours As a Product Manager II, you will be responsible for defining and implementing products to drive ROI for reinvestment spending and driving operational efficiencies for operators and marketers. In this role, you'll develop and execute a comprehensive product strategy that aligns with operator needs and the overall vision of the Marketing Platform organization. You'll own the roadmap and execution of tools that enable our employees to meet the needs of our customers every day. What you'll do as a Product Manager, Marketing Platform Product Roadmap: Define and prioritize features, enhancements, and updates to the product roadmap based on customer feedback, analysis, and business objectives.Requirements Gathering: Translate user needs into clear and detailed product requirements and user stories, ensuring a shared understanding across cross-functional teams.Product Development: Collaborate closely with Engineering, Data Science, and Operator teams to ensure the successful development, testing, and delivery of reinvestment optimization platform features and enhancements.Product Testing: Collaborate with Analytics teams to create data-driven strategies and A/B tests based on analysis of qualitative and quantitative data.Performance Tracking: Establish and monitor key performance indicators

Last week a competitor posted a product marketing lead position… what did I do?  ✅ Read the description, duh ✅ Took some insights from it, duh Then… I shared it in two CI/PMK communities I belong too and then… I referred two candidates. WTF? Why refer great candidates to a competitor?  ❤️ I love that more orgs in my industry are hiring product marketing experts! #yestoproductmarketing 👯♀️ I want more competitors to hire product marketers! It highlights the importance of product marketing discipline and shows that our industry is moving forward.  🤼♀️ Competition is healthy and makes us all better! (And, I’m competitive, I want some more product marketing comp in the space!) #truestory Moral of the story… competition is healthy and we all need a positive culture of compete!

#hiring Product Manager II, Marketing Platform, Atlanta, United States, fulltime #jobs #jobseekers #careers #Atlantajobs #Georgiajobs #SalesMarketing Apply: https://lnkd.in/gSYYib2M We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours As a Product Manager II, you will be responsible for defining and implementing products to drive ROI for reinvestment spending and driving operational efficiencies for operators and marketers. In this role, you'll develop and execute a comprehensive product strategy that aligns with operator needs and the overall vision of the Marketing Platform organization. You'll own the roadmap and execution of tools that enable our employees to meet the needs of our customers every day. What you'll do as a Product Manager, Marketing Platform Product Roadmap: Define and prioritize features, enhancements, and updates to the product roadmap based on customer feedback, analysis, and business objectives.Requirements Gathering: Translate user needs into clear and detailed product requirements and user stories, ensuring a shared understanding across cross-functional teams.Product Development: Collaborate closely with Engineering, Data Science, and Operator teams to ensure the successful development, testing, and delivery of reinvestment optimization platform features and enhancements.Product Testing: Collaborate with Analytics teams to create data-driven strategies and A/B tests based on analysis of qualitative and quantitative data.Performance Tracking: Establish and monitor key performance indicators

Can a marketing career help you become a Product Manager ❓ An experienced marketer understands how to craft messaging that resonates with customers 💬 In a product management job, you will need to define the product's positioning, messaging, and branding so that it resonates with customers and stands out from competitors. As a result, you’ll be able to transfer your marketing skill set into a Product Manager job 🔄 To learn more about the routes into product, read our full blog 👉 https://lnkd.in/dD5WKwWC #product #manager #marketing

Are you looking for a new senior product marketing role? 👇 Make sure you have an anecdote for these 6 things. I found this in PMM Hired’s vault. 🗝️ It’s from a Q&A with Senior Director at Zendesk, Teresa Haun. Here's Q. What do you look out for when interviewing product marketing candidates for senior positions? “When I’m interviewing candidates for more senior roles, it’s typically critical that the person has enough prior product marketing experience to be successful. To evaluate if they do, I look for candidates to walk through examples proving they can do these foundational things I think a great product marketer excels at: 1️⃣ Understand and empathize with a customer/buyer. 2️⃣ Create compelling messaging and positioning. 3️⃣ Understand, pitch, and demo a company’s product(s). 4️⃣ Develop and deliver strong, convincing presentations internally and externally. 5️⃣ Research industries or markets and find the open opportunity for a company to pursue, plus recommend value props to differentiate. 6️⃣ Drive and lead GTM workstreams and align stakeholders and influence them to action. ____ Found this useful? I share new marketing + product marketing content every day. 👍